While the recent RAJAR releases on mediatel.co.uk may not have been good news for everyone, the Capital Radio Group sponsored figures came up trumps for Vikki Wheeler, a planner/buyer at Media Campaign Services who won a digital radio through the promotion.Vikki’s prize (pictured) comes courtesy of Capital Radio Group, sponsors of this year’s RAJAR results.… Continue reading Capital Radio Announces RAJAR Competition Winner
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Future Publishing’s long running technology title T3 celebrates its 100th issue next week, marked by an advertising push and six different cover designs.The magazine, launched in 1996, aims to inform and entertain technology fanatics with the latest must have gadgets and gizmos. The centenary issue will also feature a 52-page supplement featuring “100 gadgets you… Continue reading Future Celebrates T3 Centenary With Advertising Push
The BBC has signed handcare manufacturer Atrixo as the exclusive sponsor of its Gardeners’ World Gardens To Visit Guide to go on sale with the June edition of Gardeners’ World Magazine.The promotion will see Atrixo receive coverage through a double page advertorial inside the guide and two cover advertisements. Branded promotional packaging of the magazine… Continue reading BBC Signs Atrixo As Partner For Gardens Guide
Hollinger International announced last night that it had revisited plans for sale of the entire company and has decided to focus on disposal of the UK subsidiary; including The Daily Telegraph, The Sunday Telegraph and The Spectator magazine.The three British titles are reported to have attracted offers between £600 million to £700 million.After the corporate… Continue reading Hollinger Disposal To Focus Solely On UK Assets
Media agencies are increasingly looking to the industry standards in place for measuring electronic media to justify their online buying decisions, according to new research from ABC Electronic.The independent study, carried out by Benchmark, shows that 90% of media buyers want independent third party verification of a website’s traffic claims when planning their online media… Continue reading Media Buyers Support Increasing Online Accountability
Satellite giant Sky has announced an expansion of its portfolio of interactive channels with advertisers now able to screen interactive campaigns on The History Channel and The Biography Channel.The channels will be added to Sky’s current line up from this week, offering advertisers the option to offer product information, brochures or sample products to Sky’s… Continue reading Sky Expands Interactive Advertising Portfolio
The Times has announced the appointment of Peter Bale to the newly created position of editorial director for the newspaper’s Times Online internet site.Bale joins the Times with a strong publishing and online background. He has held high level positions with Reuters and was senior editor for FT.com. His new role will see him take… Continue reading Times Appoints Director To Oversee Online Output
Local advertising in the US slowed in April with newspaper and radio revenue results not performing as well as the previous month but this isn’t something to make too much of, says Merrill Lynch, as the outlook for the summer months remains positive. Merrill Lynch thinks that the drop in newspaper revenues during April was… Continue reading Merrill Lynch Remains Positive About Summer US Ad Market
The Daily Telegraph has announced it is to be the headline sponsor of this year’s Canary Wharf Motorexpo covering the event with cross media sponsorship in newspapers and across relevant TV events.The deal will see Motorexpo branding on the Telegraph‘s ITV1 Formula One idents during May and June will also feature in-paper competitions and promotions.The… Continue reading Telegraph Gears Up For Motorexpo Sponsorship
Chairman, John MGuckian, of ITV owned Ulster Television (UTV), said today at the company’s annual general meeting, that the year had got off to a very good start and expects UTV advertising revenue to grow by 16% during the first six months of 2004. McGuckian said: “A continuing feature of UTV’s progress is outperformance. Our… Continue reading Ulster TV Revenue Set To Grow By 16%
