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The long-awaited switch to digital television is extremely unlikely to take place before the Government’s current 2010 deadline, according to a damning new report from Informa Media.Informa predicts that multi-channel services will reach just 34% of global television households by 2010, tripling the figure reached in 2004 to 365 million. However, this will leave 65%… Continue reading Switchover Extremely Unlikely By 2010 Says Informa

The Newspaper Marketing Agency has appointed Grace Bowman as a dedicated marketing manager to oversee its biggest ever research project on the effectiveness of advertising in the national press.The new role will see Bowman, formerly an agency and client manager at Lowe & Partners Worldwide, assume responsibility for publicising the NMA’s effectiveness study, which will… Continue reading NMA Appoints Marketing Manager To Oversee Research

As Google and Yahoo! enter in to the local search advertising marketing, a new report from eMarketer warns local newspapers and yellow pages this is very bad news.Last year in the US, $22 billion was spent on local advertising by small and medium businesses, a much bigger prize for Google and Yahoo! when compared to… Continue reading Google And Yahoo! Threaten Local Advertisers

A single, industry-wide system for the measurement of electronic media looks set to be adopted across the continent following a landmark agreement by European Interactive Advertising Bureau.The IAB Europe’s strategy council has decided to accept the metrics that have already been in place in the UK and Ireland through the work of ABC Electronic, which… Continue reading Industry Moves Towards Single Online Measurement System

Recently launched pay-television service Top Up TV looks set to ape the success enjoyed by Freeview after revealing yesterday that it had signed up 20,000 subscribers in its first month.The digital terrestrial service, run by two former BSkyB executives, has a break-even target of 250,000, which it hopes to achieve by tapping into the subscriber… Continue reading Boost For Top Up TV As Subscriber Figures Revealed

Capital radio today announced that further commercial success opportunities could be created by acquiring new radio licenses this year. Revenues at the group rose by 4% to £59 million for the first half of this year, citing ten months of consecutive growth, though group profit only inched up by £100,000 on last year to £12.1… Continue reading Modest Revenue Improvements For Capital

Richard Desmond’s Express Newspapers has appointed Victoria Hazell, former advertisement manager at IPC Connect, as its group magazine controller with responsibility for a range of celebrity titles including OK!, New! and Star.The move will see Hazell charged with some of the company’s biggest brands, as well as the Daily Express and Sunday Express‘s magazine supplements.… Continue reading Express Plunders IPC For New Celebrity Magazine Head

Scottish Radio Holdings (SRH), today announced that group revenue for the first half of this year has jumped by 10%, spurred on by strong press and radio performance throughout the period. Group turnover, for the period ending 31 March 2004, grew by 14% to £47.2 million, up from £41.5 million on the same period last… Continue reading Strong Radio And Press Revenue Spur On Profits At SRH

Scottish Radio Holdings today announced that group revenue for the first half of this year has jumped by 10%, spurred on by strong press and radio performance throughout the period.Group turnover, for the period ending 31 March 2004, grew by 14% to £47.2 million, up from £41.5 million on the same period last year, with… Continue reading Strong Radio And Press Revenue Spur On Profits At SRH

Telecom operators are hoping that broadband will help them cash in on the new revenue streams being created by entertainment services, says IT research group, Analysys. One of the big attractions of rolling out broadband is to enter in the three main entertainment revenue sources; video on demand, audio and online games. However, Analysys said:… Continue reading Entertainment Unlikely To Be Profitable For Broadband Providers