Ulster TV was one of the few stocks to rise in yesterday’s media market, climbing 2.98% following its financial results. Revenues were up by 2.1% on last year and the group expects television advertising revenues to rise by a further 10% in the first quarter of 2004 (see Ulster TV Sees Airtime Revenues Up 10%… Continue reading Sharewatch: Ulster Boosted By Strong Financial Results
Advertising account activity increased again in February, with further reviews in the pipeline, according to the latest edition of Lehman Brothers’ New Business Scorecard.The broker says that WPP came top of the pile, whilst Omnicom and Publicis were ‘solid’ and Interpublic showed further deterioration in the form a number of major account reviews. Overall, new… Continue reading Lehman Says Advertising Account Activity Is On The Up
Kelvin MacKenzie’s Wireless Group has commenced legal proceedings against RAJAR and is claiming damages of more than £66 million allegedly caused by “flaws” in the audience measurement body’s research.MacKenzie claims that the “inaccuracy” of RAJAR’s current diary method and the decision not to replace it with an electronic measurement system, are causing his talkSPORT station… Continue reading MacKenzie To Claim £66 Million In Damages From RAJAR
The outdoor advertising industry saw revenue top £225 million in the three months to December 2003, in a development that puts the medium on course to command a record 10% market share.The latest figures from the Outdoor Advertising Association reveal a 13.8% year on year increase compared to the same period in 2002 and a… Continue reading Outdoor Results Show Record Growth And Market Share
More voices were added to the cry of ‘recovery’ during February as a number of global advertising agencies posted upbeat figures and trading outlooks. Omnicom, which owns BBDO Worldwide and TBWA, said that its worldwide revenues rose by 18.3% during Q4 2003. Across the full year they were up by 14.4%. Omnicom says that the… Continue reading INSIGHTanalysis: Media Healthcheck – February 2004
WCRS, the agency that devised the high-profile 118 118 campaign, is reported to be on the verge of agreeing a £20 million management buyout from French advertising network Havas.It is understood that WCRS managers, who have been in talks to gain independence from Havas for some time, will buy a majority stake in the advertising… Continue reading WCRS Close To Finalising £20 Million Buyout From Havas
US business to business (B2B) publishing advertising revenues remained flat year on year during 2003, whilst advertising page volumes were still in decline, according to the latest data from American Business Media (ABM). The figures showing advertising revenues closing the year at $7.3 billion, up 0.7% on 2002, whilst ad pages were down by 3.2%.… Continue reading US B2B Press Advertising Shows Little Growth In 2003
Emap Advertising is launching an MMS advertising campaign to promote the film Honey as part of its existing £800,000 cross-media deal with United International Pictures.The multi-platform campaign launched last month to promote UIP’s latest movie across Emap’s entire portfolio of youth radio stations, television channels, websites, magazines and through text messages (see Emap Signs Honey… Continue reading Emap Sweet On MMS With Honey Promotion
ZenithOptimedia has confirmed that John Perriss is to step down as group chief executive officer after more than fifteen years at the global media services company.Perriss will leave the Publicis-owned company once a replacement has been found and a transition process has been completed. No fixed leaving date has been set as the terms of… Continue reading ZenithOptimedia Confirms Perriss To Depart
Ulster Television (UTV) continued to outperform ITV in terms of advertising in 2003, with its revenues rising by 2.1% whilst ITV’s fell by 3.4%. This gave UTV a record annual share of ITV advertising of 2.4%, according to the company’s full year results released this morning. The group expects television ad revenues to rise by… Continue reading Ulster TV Sees Airtime Revenues Up 10% In Q1 2004
