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Channel 4 is looking for a senior marketer to fill the newly created position of head of media planning, with responsibility for the deployment of promotional airtime across the Channel 4, E4 and Film Four operations.Reporting directly to Channel 4 director of marketing, Polly Cochraine, the new head of media planning will work to improve… Continue reading Channel 4 Creates Senior Media Planning Role

Former Telegraph Group managing director Jeremy Deedes is to return to the newspaper company as chairman and chief executive with responsibility for overseeing the impending sale of its Telegraph titles.The newly created position will see Deedes (pictured) replace Daniel Colson, who announced his retirement today after more than a decade managing the newspaper group alongside… Continue reading Deedes Returns To Telegraph Group To Oversee Sale

The runaway success of Freeview shows no signs of slowing and the BBC-backed digital terrestrial platform looks set to replace Sky as the UK’s most popular multichannel service within four years, according to ZenithOptimedia. The latest UK television forecasts from ZenithOptimedia show that Freeview will be available in almost 10 million households by the end… Continue reading Freeview Homes Could Surpass Sky By 2007

Emap has secured an extensive cross-media advertising deal with Garnier to promote the hair-care brand’s latest range of hair products across its various magazine, television and radio platforms.The promotion will see a number of competitions and sponsored sections appear in Emap’s flagship More and Heat magazines, as well as across the Kiss and Big City… Continue reading Emap Secures Garnier For Colourful Campaign

Internet retailers can look forward to huge sales boosts within the next five years says Interactive Media Retail Group (IMRG), as one in four purchases are expected to be made online. By 2009 it is forecast that the UK internet shopping market will increase to £80 billion, compared with the £17 billion spend expected this… Continue reading UK Online Shopping To Reach £80bn By 2009

The Times has secured an exclusive deal with Starbucks to sell its recently launched compact edition in over 300 of the coffee company’s stores around the country from the end of this month.The deal will see Starbucks sell the Times weekday compact edition, the broadsheet edition on Saturday and the Sunday Times. These will be… Continue reading Times Secures Distribution Deal With Starbucks

The runaway success of Freeview shows no signs of slowing and the BBC-backed digital terrestrial platform looks set to replace Sky as the UK’s most popular multichannel service within four years.The latest UK television forecasts from ZenithOptimedia show that Freeview will be available in almost 10 million households by the end of 2007, with Sky… Continue reading Freeview To Replace Sky As Top Multichannel Platform

Emap Performance has announced the appointment of Travis Baxter as managing director of Kerrang! Radio with responsibility for driving growth of the rock music station.The newly created position will see Baxter head-up the launch of Kerrang! 105.2 in the West Midlands, which will begin broadcasting as a full-time FM station later this year. Responsibility for… Continue reading Kerrang! Radio Appoints Baxter To Oversee Expansion

The Daily Telegraph has secured a deal with the New York Times to become the exclusive British carrier of a weekly eight-page supplement showcasing premium content from the American newspaper.Entitled The New York Times International Weekly, the supplement will contain a series of cherry-picked features, reports and graphics from the American broadsheet. It will also… Continue reading Telegraph Deal Gives Readers Taste Of The Big Apple

The Sun, Sky and Capital Radio have been named as some of the UK’s strongest media brands in the latest survey of senior agency figures from Ocean Consulting.The fifth annual Media Brands study shows how 36 directors from more than 20 agencies view the brand health of UK media companies and their products.In the national… Continue reading Agency Survey Reveals UK’s Strongest Media Brands