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BT has this week launched extensive trials of new technology designed to significantly reduce the cost of bringing high-speed broadband internet access to remote rural areas and small villages.The telecoms giant claims that its latest trial could result in 1 million more UK homes being able to access broadband internet services. This would be achieved… Continue reading BT To Boost Broadband Up-Take With Long Distance Trial

The Interactive Advertising Bureau has announced a raft of appointments to boost its marketing and research operations ahead of figures expected to reveal record revenues for the medium.Official full-year figures are not due to be published until the end of this month, but industry sources claim online adspend could have risen as high as £330… Continue reading IAB Expands Operations As Online Adspend Soars

BSkyB’s plans to begin measuring satellite television viewing with an audience panel four times the size of that currently used by BARB has received a warm response from many senior industry figures.The new panel will be largest of its kind in the UK and will comprise 20,000 households, compared to just over 5,000 for BARB.… Continue reading BSkyB Initiative Drives Audience Measurement Forward

Ofcom’s review of public service broadcasting in the UK has painted a damning picture of the content currently offered by terrestrial broadcasters and has made a number of recommendations for urgent remedies to the situation.The recently formed media super-regulator questioned more than 6,000 people and analysed five years of programming for the review, which examined… Continue reading Ofcom Paints Bleak Picture Of Public Service Broadcasting

As many advertising and marketing companies get set to announce their quarter one results over the next few weeks, a new report out from Merrill Lynch says it does not expect them to turn many heads.The advertising market was one of the worst hit by the economic decline of the past few years, but towards… Continue reading Little Excitement Forecast For Q1 Agency Results

WPP chief executive, Sir Martin Sorrell, has provided further evidence of an end to the advertising downturn by announcing that the group’s financial results for the first quarter of this year are ‘quite lively’.He also told the 86th American Association of Advertising Agencies management conference that the softer business segments such as public relations and… Continue reading Sorrell Upbeat On Prospect Of Advertising Recovery

ITV’s newly merged sales operation has completed its senior marketing line-up with the appointment of Tamsin Denbigh to the newly created role of head of sales customer relations.The appointment is the first to be made by the broadcaster’s new director of customer relationship management, Justin Sampson, who took up the position last week after more… Continue reading Sampson Makes First Appointment At ITV Sales

As many advertising and marketing companies get set to announce their quarter one results over the next few weeks, a new report out from Merrill Lynch says it does not expect these ‘to turn many heads’. The advertising market was one of the worst hit by the economic decline of the past few years but… Continue reading Merrill Lynch Sees Little Excitement In Q1 Agency Results

The UK has landed second place in the Economist’s e-readiness rankings for 2004. Last year, it only managed to hit the third spot, tying with the US. The overall 2004 e-readiness winner is Denmark; with four of the five top spots being scooped by Scandinavian countries. The report compiled in conjunction with IBM’s institute for… Continue reading UK E-Readiness Reaches 2nd Place

BT has this week launched extensive trials of new technology designed to significantly reduce the cost of bringing high-speed broadband internet access to remote rural areas and small villages. The telecoms giant claims that its latest trial could result in one million more UK homes being able to access broadband internet services. This would be… Continue reading BT To Boost Broadband Up-Take With Long Distance Trial