Satellite broadcasting giant BSkyB enjoyed a 2.19% rise yesterday to close at 675˝p following reclassification by JP Morgan from ‘neutral’ to ‘overweight’. The bank has also quelled fears that subscriber growth would plateau, claiming that the firm were on target to acquire 8 million subscribers by the end of 2005.Publishing company Emap also saw a… Continue reading Sharewatch: BSkyB Sees Rise As Bank Dismisses Worries
Channel 4 has salvaged the exclusive rights to broadcast British horseracing events on terrestrial television following the collapse of the Attheraces consortium last month.The broadcaster has secured an 18-month contract with the Racehourse Holdings Trust to broadcast races from Cheltenham, Newmarket, Kempton Park, Sandown Park, Haydock Park and six smaller courses. It is currently in… Continue reading Channel 4 Keeps Hold Of Reigns In Racing Deal
The recently formed marketing alliance between Capital Radio, Viacom Brand Solutions and IPC has secured its first integrated cross-media deal with Target NMI to promote its forthcoming film, The Butterfly Effect.The film, starring Ashton Kutcher and Amy Smart, will be promoted prior to its release to a core youth audience of 16 to 24 year-olds… Continue reading RSVP Alliance Secures First Cross-Media Deal
Sky One has secured Amaretto liquer brand Disaronno as the seven-figure broadcast sponsor of its new US drama series, Las Vegas, which debuts on the channel next week.The deal, negotiated by Sponsorvision, represents Disaronno’s first foray into UK broadcast sponsorship and runs for 22 weeks with a series of credits designed to tie in with… Continue reading Sky One Sponsorship Takes Disaronno To Las Vegas
Pay-for-performance search firm Overture has appointed Profero to handle its full-service digital advertising account.Profero has been handed a specific brief to drive the business take-up of Overture’s range of search targeted marketing services. The remit includes strategy, creative,and planning and buying across all platforms, as well as direct mail and press activity.The appointment follows a… Continue reading Overture Hands Full-Service Account To Profero
Future Publishing is launching a special one-off quiz magazine next week, called IQuiz, with a covermounted interactive CD-rom.The 100-page title will be aimed at the intellectual 35 to 65 year-old reader and will feature a mix of cryptic crosswords, general knowledge crosswords and trivia questions on the subject areas including music, history and general knowledge.The… Continue reading Future Launches One-Off Title For Quiz Fans
Outdoor poster contractor Megaposter UK has secured the contract to supply car manufacturer Alfa Romeo with giant posters in locations in London and Cardiff.The deal will see Alfa’s latest campaign promoting the Alfa GT Coupe featured on Megaposter’s staggering 280 square metre sites on the Cochrane Theatre in Holborn, London, and at the 360 square… Continue reading Megaposter Puts Wheels In Motion For Giant Alfa Campaign
The UK’s market research industry saw total revenues rise by 3.9% to £1.2 billion in 2003, according to the British Market Research Association’s (BMRA) annual report.The survey, conducted on UK-based market research companies, reveals that domestic sales, which make up 79% of this market, were up by 6.8%. This reflects the general UK economic recovery;… Continue reading UK Market Research Industry Grows By 3.9% In 2003
Consumer magazine publisher Highbury House Communications saw yesterday’s largest percentage increase amongst media stocks with shares rising by 1.06% to close at 23žp despite revealing a difficult year in its annual results (see Highbury House Loss Hits £25.7 Million).The company unveiled pre-tax losses of £25.7 million for 2003, a disappointing performance compared to 2002, when… Continue reading Sharewatch: Highbury House Rises Despite Poor Results
BT has announced the latest in a line of new features to encourage the take-up of broadband internet access with the launch of a rich media platform allowing anyone to create and distribute digital content online.The service has been created in partnership between BT and internet streaming specialist Real Networks and will allow anyone from… Continue reading BT Drives Broadband With New Rich Media Launch
