The burgeoning online advertising industry will receive a further boost next month with official figures seen by NewsLine revealing record revenues well over £300 million for the medium during 2003.Full-year figures are not due to be published until the end of April, but NewsLine can reveal that adspend has risen as high as £350 million,… Continue reading Online Expected To See Revenue Reach £350 Million
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Newspaper Society marketing director Russell Collier has left the organisation after just eight months in the job, in a move that has surprised advertisers and agencies.It has been conformed that Collier stepped down on Monday from the position, which included selling the regional and local press to advertisers and agencies, as well as providing editorial… Continue reading Surprise As Collier Departs Newspaper Society
The next generation of video games consoles will sell 47 million units between their expected launch in late 2005 and the end of 2010, according to a new executive briefing from Informa Media. The European Games Consoles To 2010 report predicts that Sony’s PlayStation brand will again be the winner, with the PS3 expected to… Continue reading Online Gaming Will Be Key In Next Generation Consoles
JCDecaux has been appointed as the exclusive provider of media sales for Tesco TV, a new in-store marketing channel with the potential to reach an audience of 10 million consumers every week.The outdoor company, which already holds the contract for on-site advertising outside Tesco stores, is understood to have secured the deal after its only… Continue reading JCDecaux Secures Nationwide Tesco TV Contract
US outdoor advertising revenues rose by 5.2% for the whole of 2003, after Q4 came in at a growth of 5.7%, according to the Outdoor Advertising Association of America (OAAA). The Association forecasts that outdoor will rise by 2% more than GDP over the coming year and early indications from OAAA member companies are that… Continue reading US Outdoor Advertising Grows 5% In 2003
International magazine publisher, Future Network, is to issue its first dividend to shareholders after reporting a strong set of financial results for the full year 2003.The group said that turnover was up by 11% to £182.7 million, whilst operating profit rose by 24% to £22.5 million. Earnings per share rose from 4.4p in 2002 to… Continue reading Future Sets Maiden Dividend As Revenue Rises 11%
The RAB is expected to demand a reduction in the ‘wealth warnings’ given at the end of financial services advertisements as part of its response to the Department of Trade and Industry’s review of the consumer credit act.The wealth warnings are currently required by law and are viewed by many as awkward additions, which are… Continue reading RAB To Lobby Government Over Wealth Warnings
International magazine publisher, Future Network, is to issue its first dividend to shareholders after reporting a strong set of financial results for the full year 2003. The group said that turnover was up by 11% to £182.7 million, whilst operating profit rose by 24% to £22.5 million. Earnings per share rose from 4.4p in 2002… Continue reading Future Sets Maiden Dividend As Revenue Rises 11%
The newly merged ITV Sales operation has announced the appointment of Peter Birch and Colin Ramsay to the respective roles of head of interactive sales and head of online sales with immediate effect.The appointments come as ITV Sales launches a major charm offensive to improve its relationship with advertisers, in the form of an interactive… Continue reading ITV Announces New-Media Sales Appointments
Profits at global advertising network, Publicis Groupe, rose by 21.8% to Â263 million in 2003. This follows the integration of Bcom3 (see Publicis Confirms BCom3 Merger Details) and a return to sustainable organic growth, the company said this morning. Organic growth at the network was 2.0%, within which there was a 3.7% rise during the… Continue reading Publicis Looks Strong, Whilst Interpublic Slumps
