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ZenithOptimedia has appointed Steve King as chief executive of its global operations following the announcement that John Perriss is stepping down after more than fifteen years at the global media services company.King’s promotion from his current postion of chief executive of ZenithOptimedia for Europe, the Middle East and Africa, has put an end to speculation… Continue reading ZenithOptimedia Appoints King As Global Chief Executive

American publishing giant Gannett has confirmed its intention to join the long list of potential bidders vying to take control of the Daily Telegraph from beleaguered Hollinger International.Gannett, which is also one of the UK’s largest regional newspaper groups, is understood to have told analysts in New York that it is examining a number of… Continue reading Gannett Confirms Plans To Swoop On Telegraph Titles

The Daily Mail & General Trust has announced that national newspaper advertising revenues have begun to increase, although it remains too early to call a turnaround in the market.The group’s Associated Newspapers, which houses the Daily Mail, Mail On Sunday, Evening Standard and Metro titles, saw display advertising increase by 5.4% in the five months… Continue reading DMGT Sees Good First Half, But Markets Still Volatile

Starcom Motive has retained the £10 million media planning and buying account for Kia Motors UK, in a move that ends speculation that the business would be put to full agency review.Kia started informal talks with rival networks following a creative review of its account in November 2003, but has now decided to remain at… Continue reading Starcom Motive Retains £10 Million Kia Account

American publishing giant Gannett has confirmed its intention to join the long list of potential bidders vying to take control of the Daily Telegraph from beleaguered Hollinger International. Gannett, which owns UK regional newspaper publisher Newsquest, is understood to have told analysts in New York that it is examining a number of assets that would… Continue reading Gannett Considers Telegraph Swoop

Universal Pictures is to promote the DVD release of its Christmas blockbuster, Love Actually, by illuminating London busses with the latest in outdoor advertising technology.The campaign will see red heart shapes nearly two metres high, pulsating with light, mounted on twenty of the capital’s busses throughout March and into April. The effect is made possible… Continue reading Outdoor Advertising Is Booming On The Buses

The Daily Mail & General Trust (DMGT) says that national newspaper advertising revenues have begun to increase, although it remains too early to call a turnaround in the market. The group’s Associated Newspapers, which houses the Daily Mail, Mail On Sunday, Evening Standard and Metro titles, saw display advertising increase by 5.4% in the five… Continue reading DMGT Sees Good First Half, But Markets Still Volatile

The direct mail industry saw expenditure rise by a nominal 0.6% year on year during the last quarter of 2003, according to the latest figures from the Direct Mail Information Service.The results show that full-year expenditure rose by 2.2% to more than £2,431 million, as the difficult economic conditions continued to force advertisers to seek… Continue reading Direct Mail Pushes The Envelope As Expenditure Rises

RAJAR has lashed out at claims made by Wireless Group chairman, Kelvin MacKenzie, that its electronic measurement tests were “fatally flawed” and has dismissed the accusations as “ludicrous”.RAJAR was responding to legal action from the talkSPORT boss demanding £66 million in damages for advertising revenue he claims has been lost as a result of the… Continue reading RAJAR Dismisses Wireless Group Claims As Ludicrous

There were 24.6 million high-speed internet subscribers in the US by the end of 2003, taking the total broadband penetration to more than 20% of residential households. According to new data from Leichtman Research Group (LRG), the country’s twenty largest cable and DSL providers – representing about 98% of the market – added a combined… Continue reading A Fifth Of US Homes Take Broadband In 2003