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The Daily Telegraph saw its readership slump by 8.5% year on year to just under 2.2 million in the six months to February, in a development that could push the newspaper closer to launching a tabloid edition.Rumours have been circulating that the newspaper could be the third broadsheet to go tabloid with £8 million rumoured… Continue reading Readership Slump Could Fuel Tabloid Telegraph

Ask Jeeves, the UK’s third largest search engine, has announced plans to remove all banner advertising from its website in an attempt to improve user loyalty and satisfaction.Until recently banners were the most widely used advertising format on the Ask Jeeves website. However, the search engine claims they are turning users away and plans to… Continue reading Ask Jeeves Ditches Banners From UK Website

GWR’s sales house Opus has announced the creation of a dedicated brand partnerships team to forge stronger links between clients and programmers.The move will allow the company to incorporate the former local radio group sponsorship and promotions teams with immediate effect under the leadership of programmer, Lizzie Moran, former sponsorship and promotions controller.Each member of… Continue reading Opus Launches Dedicated Brand Partnerships Team

Internet search giants Yahoo! and Google have announced plans to drop advertisements for gambling and betting services from their websites in an attempt to curb their effects on underage users.It is understood that the move will initially only affect Yahoo and Google websites in the US, although it is expected that the ban will quickly… Continue reading Yahoo And Google To Drop Gambling Advertising

The Guardian Media Group has announced a major rebranding of its classified ad section in a bid to integrate its print and online operations into a more cohesive single entity.The move follows a recent revamp of the Guardian’s job advertising sections, both in print and online, branding them “Guardian Recruitment Solutions”. Earlier this month the… Continue reading Guardian To Revamp Classified Ad Operations

Chrysalis Radio has secured Sky Plus as the first every sponsor of Nick Ferrari’s breakfast show on London-based LBC 97.3 FM, as part of an ongoing £20 million campaign to promote the personal video recording service.The sponsorship will begin in mid-April with a week of on-air breakfast promotion and will run for a three month… Continue reading Ferrari Revs-Up With Sky Plus Breakfast Sponsorship

IPC Media is extending its homes portfolio with the launch of a new title called Celebrity Living, which claims to bring together the glamour of celebrity and the glossy world of interiors.The new monthly title will launch on 20 May with a coverprice of £1.80. It will feature a mix of celebrity homes stories, decorating… Continue reading IPC Aims For The Stars With New Celebrity Launch

Advertising giant WPP put in a strong performance last week, pushing up 7.94% in week on week analysis after shareholders forced an abrupt u-turn on the company’s proposed bonus scheme for executives. The scheme would have been worth up to £112 million over five years, netting chief executive, Sir Martin Sorrell, around £44 million (see… Continue reading Sharewatch: WPP Shares Soar Following Shareholder Victory

The 2005 global advertising market is expected to grow by over 3%, according to Maurice Levy, chairman of Paris-based advertising network Publicis.The chief of the fourth largest communications group in the world told an interview with French newspaper La Tribune: “The global market is likely to grow next year at a similar rate to the… Continue reading Global Advertising Market To Pass 3% Growth In 2005

David Pullan will this month leave his position as strategy and marketing director at Channel Five to become world-wide managing director of FHM at publishing giant Emap.The move marks the latest high-level departure for Five, following those of chief executive Dawn Airey and deputy chief executive Nick Milligan, both of whom recently jumped ship to… Continue reading Emap Poaches Five’s Pullan For Top Job At FHM