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Iconic men’s lifestyle magazine Loaded will this month celebrate its tenth birthday with a series of advertising campaigns, special issues and outrageous stunts to mark a decade of its existence.Hailed as the very first lads mag, Loaded first hit news stands in 1994 with its then innovative mix of glamorous girls and ‘down-the-pub’ humour. Emap… Continue reading Loaded Celebrates Tenth Birthday With Advertising Push

The Daily Telegraph has seen its readership slump according to the latest round of NRS results, a development which could push the newspaper closer to a tabloid incarnation in a bid to raise readership and reverse its fortunes.Rumours have been circulating that the newspaper will soon opt for a tabloid format and is understood to… Continue reading NRS National Newspaper Round-Up – February

PHD has become one of the first traditional media agencies to launch a standalone division dedicated to search targeted marketing as it attempts to cash in on increasing revenues in the sector.The new iQuest operation launches today and offers advertisers the opportunity to achieve stand-out in the paid-for search process, which displays specific companies when… Continue reading PHD Launches Specialist Internet Search Division

Charles Allen’s position as ITV chief executive has once again been called into doubt following reports that at least one major shareholder at the broadcaster is calling for him to be removed.The news comes despite a series of positive meetings with ITV’s ten biggest institutional investors in the past week. A source close to one… Continue reading ITV Investors Could Remove Allen As Chief Executive

New research published by the Digital Radio Development Bureau has revealed that DAB digital radio listeners tune in to programming for 11.9 hours per week longer than traditional analogue listeners.The findings come from a survey carried out by Continental Research for MXR shareholders Capital Radio, Chrysalis Radio, GMG and UBC Media. As well as finding… Continue reading Digital Radio Listeners Tune In For Longer

Only 78% of British households are likely to have adopted digital television in time for the proposed 2010 deadline for the switch-off of the analogue signal, according to a new report from Ofcom.The media super-regulator says that current market forces will not be enough to persuade all viewers to make the transition after research revealed… Continue reading Government Set To Miss Deadline For Digital Switch

The Daily Telegraph has announced the launch of a spate of specialist golf supplements designed to commemorate the US Masters, Ryder Cup and The Open golf tournaments sponsored by the Royal Bank of Scotland.The sponsorship will see RBS branding appear on five separate supplements to be published throughout the golf season including a 32-page colour… Continue reading Telegraph Gets Into Swing With Golf Supplements

A slow start to the year for US radio has forced market analysts at Merrill Lynch to re-think 2004 growth forecasts, the broker said today. The US radio industry growth for 2004 was forecast by Merrill Lynch to reach 8.0%, but due to poor quarter one results, analysts have gone back to their crystal ball… Continue reading US Radio Revenues Not Meeting Expectations

New research published by the Digital Radio Development Bureau has revealed that DAB digital radio listeners tune in to programming for 11.9 hours per week longer than traditional analogue listeners. The findings come from a survey carried out by Continental Research for MXR shareholders Capital Radio, Chrysalis Radio, GMG and UBC Media. As well as… Continue reading UK Digital Radio Listeners Tune In For Longer

The 2005 global advertising market is expected to grow by over 3%, according to Maurice Levy, chairman of Paris-based advertising network Publicis. The chief of the fourth largest communications group in the world told an interview with French newspaper La Tribune: “The global market is likely to grow next year at a similar rate to… Continue reading Global Ad Market To Pass 3% Growth In 2005