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Traditional television is not dead – at least not yet, according to a new report from Cable and Telecommunications Association for Marketing (CTAM). With the 50th birthday of colour TV approaching, US-based CTAM conducted research to find out if there is any truth behind speculation ‘that traditional TV has had its day’. The report shows… Continue reading Traditional TV Is Not Dead Yet, Finds Survey

The management of London creative agency WCRS has signed a deal to buy 75% of the business from its parent company, French advertising giant Havas (see WCRS Close To Finalising £20 Million Buyout From Havas). WCRS, which created the successful 1970s marathon runners campaign for 118 118, is held by Havas’ Arnold Worldwide Partners (AWP)… Continue reading WCRS Management Takes 75% Stake From Havas

Hollywood media mogul Haim Saban has teamed up with German publisher Axel Springer in his bid to take control of Hollinger International, the beleaguered newspaper group which owns the Daily and Sunday Telegraph. It is understood that the consortium secured backing from venture capitalist house Hellman & Friedman to table the first all-paper (rather than… Continue reading Saban And Springer Enter Hollinger Bid Battle

A difficult year for consumer magazine publisher Highbury House Communications led to a pre-tax loss of £25.7 million for 2003, the group said this morning. The loss highlights a year of change when compared to 2002, when the company achieved pre-tax profits of £6.7 million (see Highbury House To Buy Cabal Comms, As Profits Rise… Continue reading Highbury House Loss Hits £25.7 Million

Only 78% of UK households are likely to have adopted digital television by the end of 2010 – the Government’s self-imposed deadline for the switch-off of the analogue signal. According to a new report from Ofcom, current market forces will not be enough to persuade all viewers to make the transition to DTV, after research… Continue reading Digital TV Take-Up Will Fall Short Of 2010 Deadline

After a very slow start, high definition television (HDTV) is set to reach 45 million households worldwide by 2008, says a new report by the technology analysts at InStat/MDR. Currently, just over 4 million households have HDTV television display technology. This offers life-like detail and impressive audio performance quality, similar to that of a compact… Continue reading HDTV Expected To Take Off By 2008

Media stocks performed poorly yesterday despite an announcement from Maurice Levy, chairman of Paris-based advertising network Publicis, that the 2005 global advertising market is expected to grow by over 3%. BSkyB was seen down 0.15%, Emap dipped by 1.12% and Daily Mail & General Trust suffered a 0.73% slump (see Global Advertising Market To Pass… Continue reading Sharewatch: Positive Predictions Fail To Lift Media Stocks

A difficult year for consumer magazine publisher Highbury House Communications led to a pre-tax loss of £25.7 million for 2003, the group said this morning. The loss highlights a year of change when compared to 2002, when the company achieved pre-tax profits of £6.7 million.In 2003 Highbury acquired Cabal Communications and Paragon Publishing to strengthen… Continue reading Highbury House Loss Hits £25.7 Million

Dominic Pride, head of mobile at music marketing agency, Frukt, is this week’s columnist. He gives his views on the current state of mobile technologies, and the ways in which they could develop in the future.Finally in 2004 we will see mobile handset and network technology reach a stage in development where rich media, high… Continue reading NewsLine Column: Looking Forward to Mobile Media

The BBC has launched its biggest on-screen marketing campaign to date as part of its ongoing attempt to convince terrestrial viewers to make the switch to digital television before the proposed 2010 deadline.The latest cross-platform campaign follows on from the success of the autumn push, which prompted more than 2.5 million people to contact the… Continue reading BBC Pushes Digital With Biggest Ever Marketing Campaign