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MTV has secured Motorola as the exclusive provider of wireless content for a wide-ranging cross-media campaign featuring a number of special characters dubbed MTV Gimps.The deal extends the multimillion dollar marketing alliance formed between the two companies last year, and is designed to encourage consumers to use their mobile phones in more innovative ways.The campaign… Continue reading MTV Teams Up With Motorola For Cross-Media Blitz

The shortlist of candidates for the position of BBC chairman is understood to have been whittled down to seven candidates, including former Channel 4 chief executive Michael Grade and political TV stalwart David Dimbleby.Interviews for the position, which has been vacant since Gavyn Davies resigned over the Hutton report in January, will be held next… Continue reading Shortlist For BBC Chairman Whittled Down To Seven

Television spot advertising expenditure in Western Europe will rise by 33% in real terms over the coming decade, according to a new report from ZenithOptimedia.Advertising expenditure stood at $22.0 billion in 2003 and is expected to grow to $22.6 billion this year; by 2012 revenues should hit $29.5 billion, says the Television In Western Europe… Continue reading European Pay-TV Revenues To Exceed Adspend In 2004

Top Up TV, the new pay-television service offering Freeview customers a range of ten additional channels, has announced that it will launch on 31 March.The new service will initially only be available to viewers using old ITV Digital boxes, requiring a viewing card to decode the Top Up TV signal. The channel line-up, including E4,… Continue reading Top Up TV Confirms End Of March Launch Date

Online market research firm E-Consultancy is calling for the creation of an independent body to develop best practice guidelines for the rapidly expanding search targeted marketing sector.Search targeted marketing now accounts for more than 35% of online advertising revenue and increasing competition in the sector has lead to calls for the creation an independent industry… Continue reading Search Marketing Needs Best Practice Guidelines

ITV has secured Heinz Salad Cream and Tomato Ketchup as the sponsor of its high-rating soap Emmerdale for the second year running, following success last year when it reported record sales during the sponsorship period.The deal follows on from last year’s six-month promotion, which saw the FMCG manufacturer pay around £6 million to target ITV1… Continue reading ITV Secures Heinz Salad Cream As Emmerdale Sponsor

Outdoor media giant JCDecaux has announced strong earnings growth during what chairman Jean-Francois Decaux described as a “milestone” 2003.The group also predicted increased growth throughout 2004 as it published full-year results today, announcing “record results” and “the highest margins among the international players.”The company’s net income increased by 57.3% to €40.9 million during the last… Continue reading JCDecaux Signals Healthy Growth During 2003

Less than one-third of US households with dial-up internet access are interested in upgrading to broadband in the next twelve months, suggesting a significant decline in the broadband subscriber growth rate. This is according to Parks Associates’ Trends In US Broadband Adoption report, which finds that whilst almost half of dial-up users were inclined to… Continue reading US Broadband Uptake To Slow, Says Parks Associates

Daily Mail & General Trust climbed by 1.83% to close at 666p ahead of results announced today showing a 5.4% increase in display advertising revenues in the five months to February. However, the group is still on rocky ground as the Evening Standard saw sales decline by 5% year on year, while daily free-sheet Metro… Continue reading Sharewatch: Daily Mail Climbs Ahead Of Results

The Institute of Practitioners in Advertising has launched a withering attack on the BBC’s increasingly aggressive approach to programming and self-promotion in its submission on the Corporation’s Charter Review.The advertising agency body’s document to the Department of Culture Media and Sport calls for the Government to reign in the BBC more tightly to its public… Continue reading IPA Report Deplores Aggressive And Commercial BBC