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The switchover from analogue to digital will be staggered and could begin across sections of the country as early as 2007. The Digital Television Group, the trade body for DTV, is proposing that broadcasters begin a ‘staggered switch-off’ of analogue signals across certain UK regions.It has been suggested that the BBC, Channel 4 and ITV… Continue reading Analogue Television Switch-Off To Be Staggered

The switchover from analogue to digital will be staggered and could begin across sections of the country as early as 2007. The Digital Television Group, the trade body for DTV, is proposing that broadcasters begin a ‘staggered switch-off’ of analogue signals across certain UK regions. It has been suggested that the BBC, Channel 4 and… Continue reading Analogue Television Switch-Off To Be Staggered

The Telegraph Group has secured sponsorship from the River Island Clothing Company for a forthcoming fashion supplement, due to be the biggest ever produced by the newspaper on 13 March.The deal, negotiated by the group’s strategic planner, Dorota Key, represents the second time the two companies have worked together on the Telegraph magazine’s fashion supplement,… Continue reading Telegraph Fashions Sponsorship Deal With River Island

UK terrestrial broadcasters Channel 4 and Five are believed to have held exploratory merger discussions within the last six months.Reports suggest that Channel 4 chief executive Mark Thompson and Lord Hollick, chairman of United Business Media, the minority shareholder in the Five network, have met to discuss the possibility of integration.It had been known that… Continue reading Channel 4 And Five In Discussions Over Possible Merger

Growth in paid search engine marketing in the US will slow to 22.5% this year, compared to 123% during 2003, according to a new report from eMarketer. The e-business research portal has predicted that revenues will surpass $2.5 billion during 2004, but the triple-digit growth of last year will fall considerably.Subscribers to MediaTel Insight can… Continue reading MediaTel Insight: US Search Engine Marketing Growth To Slow

BSkyB was seen in focus last week with shares dipping 2.58% to close at 745p. However, investors welcomed a significant rise in interim net profits and plans to resume dividend payments for the first time in five years (see BSkyB’s Good Run Continues With First Half Results).ITV was also in the spotlight with shares climbing… Continue reading Sharewatch: BSkyB In Focus As Interim Net Profits Rise

i-level, the independently-owned digital marketing agency, has expanded its senior management team with the appointment of Alex Marks as its first ever marketing director and Martin Shaw as buying director.Marks joins from Opus, the sales and marketing operation for GWR, where he was head of trade marketing for a portfolio of commercial radio stations including… Continue reading i-level Appoints Marks As First Ever Marketing Director

The National Magazine Company has announced plans to close its contract publishing division after just two years, due to what is claims are insufficient margins.The division was launched November 2001 by joint directors Julian Downing and Carey Sedgwick, who were brought in from John Brown Citrus to head the operation, which offers customer magazines and… Continue reading Natmags Closes Contract Publishing Arm After Two Years

The Daily Mail & General Trust (DMGT) is understood to have entered the battle to take control of the Telegraph newspapers by teaming up with private equity firm Cinven. The group, which publishes the Daily Mail, has reportedly tabled a bid in excess of £550 million to Hollinger International, parent of the Telegraph newspapers and… Continue reading DMGT Enters Telegraph Battle As Hollinger Receives Bids

Global advertising network, Havas, yesterday said that there has been a return to growth in Europe, with the exception of the UK. Posting an organic revenue decline of 3.8% for the fourth quarter (up from a 6.4% drop in the first half), the group said that trading in the UK remained in the negative. Across… Continue reading Havas Growth Underperforms In 2003, Q4 Stronger