More Industry News articles

Emap Advertising is launching an MMS advertising campaign to promote the film Honey as part of its existing £800,000 cross-media deal with United International Pictures.The multi-platform campaign launched last month to promote UIP’s latest movie across Emap’s entire portfolio of youth radio stations, television channels, websites, magazines and through text messages (see Emap Signs Honey… Continue reading Emap Sweet On MMS With Honey Promotion

ZenithOptimedia has confirmed that John Perriss is to step down as group chief executive officer after more than fifteen years at the global media services company.Perriss will leave the Publicis-owned company once a replacement has been found and a transition process has been completed. No fixed leaving date has been set as the terms of… Continue reading ZenithOptimedia Confirms Perriss To Depart

Channel 4 chief executive, Mark Thompson, has ruled out the privatisation of the broadcaster just weeks after appointing financial advisers to explore the logistics of a potential merger with Five.The debate surrounding Channel 4’s future came to the fore earlier this month following reports that Thompson and Lord Hollick, chairman of United Business Media, the… Continue reading Thompson Rules Out Privatisation For Channel 4

IPC Ignite, the music and men’s magazine division, has appointed Victoria Smith to role of cross-media solutions manager with responsibility for generating media owner partnerships.The newly created role will see Smith charged with forging new partnerships for the IPC Ignite brands, which include from established magazines such as Loaded, Uncut and NME, as well as… Continue reading IPC Ignite! Appoints New Cross-Media Manager

A poor day’s trading yesterday left all but four media stocks with negative growth. Scottish Radio made the largest climb, inching up 1.51% to close at 944p and Pearson managed a nominal 0.58% increase to 606p following pre-tax profits of £410 million posted last week (see Losses Widen At FT And The Outlook Remains Uncertain).Maiden… Continue reading Sharewatch: SMG Tumbles Amid Bad Day Of Trading

UK cable operator, Telewest Communications, dramatically reduced its losses during 2003 as the benefits of its financial restructure and a return to focus on customer relationship have begun to bear fruit.Losses at the company were down from £2.2 billion in 2002 to just £272 million last year. Group operating loss was reduced from £1.9 billion… Continue reading Telewest Turns The Corner As Loss Declines

A recent advertising blitz by the Outdoor Advertising Association designed to attract more attention to the medium has returned impressive results, with over 80% of agencies approving of the campaign.The Proving Outdoor Works initiative used a series of pop art explosions to promote the benefits of outdoor as a powerful marketing medium. The OAA has… Continue reading Outdoor Awareness Campaign Hailed A Success

Emap Performance has announced plans to cut a number of jobs across its radio and music magazine business as part of an ongoing strategy designed to cut costs and increase profit margins.The cuts are expected to affect all departments at Emap Performance including its magazine publishing arm, which houses a range of music titles including… Continue reading Emap Performance Restructures To Cut Costs

Future Publishing, the special-interest consumer magazine company, has announced the appointment of Robert Price as managing director of its UK business with immediate effect.Price, formerly publishing director of Future’s entertainment and games divisions, replaces chief operating officer, Collin Morrison, who left the company to pursue personal interests last September.The newly created role will see Price… Continue reading Price Is Right For Top Job At Future Publishing

Digital marketing company ValueClick is claiming a first in online advertising with the launch of an innovative new campaign using technology that allows consumers to purchase products within the ads themselves.The technology comprises a secure skyscraper that guarantees online consumers a risk-free buying experience covering the entire purchase process from credit card checking through to… Continue reading New Format Could Revolutionise Online Advertising