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MegaPoster UK secured the contract to provide a giant poster campaign to launch Halifax’s latest high interest savings account.The campaign will run through March and will use a range of MegaPoster sites in London, Birmingham and Leeds featuring Halifax’s familiar singing staff-member, Howard Brown.Commenting on the deal, Ian Bohn, sales and marketing director at MegaPoster… Continue reading MegaPoster Banks On Halifax To Extend Portfolio

New research reveals that more than half of UK households don’t know the difference between analogue and digital television, despite a series of high-profile advertising campaigns.The study, commissioned by audio equipment manufacturer Sony, shows that a staggering 48% of licence fee payers do not know how to receive the BBC’s digital terrestrial service, Freeview.The findings… Continue reading Majority Of UK Viewers Confused Over Digital Television

Advertising account activity increased again in February, with further reviews in the pipeline, according to the latest edition of Lehman Brothers‘ New Business Scorecard. The broker says that WPP came top of the pile, whilst Omnicom and Publicis were ‘solid’ and Interpublic showed further deterioration in the form a number of major account reviews. Overall,… Continue reading Advertising Account Activity On The Up, Says Lehman

More than half of UK households do not know the difference between analogue and digital television, despite a series of high-profile advertising campaigns. This is according to new research carried out by the Consumer Analysis Group (CAG) and commissioned by Sony. The study reports that 48% of licence fee payers do not yet know how… Continue reading Majority Of UK Viewers Confused Over Digital Television

Demand is growing across Europe for high definition television (HDTV), with more then 17 million homes expected to have HD-equipped sets by 2008, according to a new report from Strategy Analytics. HDTV is a television display technology that offers higher resolution pictures and sound quality similar to that of a compact disc. It typically uses… Continue reading Demand For HDTV Grows In Europe, Says Strategy Analytics

UK cable operator, Telewest Communications, dramatically reduced its losses during 2003 as the benefits of its financial restructure and a return to focus on customer relationship have begun to bear fruit. Losses at the company were down from £2.2 billion in 2002 to just £272 million last year. Group operating loss was reduced from £1.9… Continue reading Telewest Turns The Corner As Loss Declines

Magazine group Future Publishing saw a positive day’s trading yesterday with shares rising by 5.22% to close at 70˝p following a good set of financial results. The publisher saw turnover rise by 11% to £182.7 million during 2003, whilst operating profit rose by 24% to £22.5 million for the full year (see Future Sets Maiden… Continue reading Sharewatch: Future Soars Following Positive Results

BT Group has announced plans to unveil a raft of new services for broadband customers in an attempt to achieve its goal of achieving five million high-speed internet connections by 2006.The telecoms giant believes its four exclusive features – Flexible Bandwidth, Rich Media, Communicator and Remote Management – will draw customers to its internet service… Continue reading BT Pushes Broadband With Feature Rich Packages

The Visit London tourist organisation has revealed plans to launch a commercially funded digital television channel on Sky to promote the various attractions of the nation’s capital city.The London TV channel will be transmitted free-to-air from the start of the summer and will showcase theatre, shopping and tourist information about London. It will also seek… Continue reading Visit London To Launch Commercial Channel On Sky

Digital marketing outfit Tribal DDB has strengthened its senior management team with a number of key appointments designed to improve the quality of service it offers advertisers.The agency has recruited Neil Hughston, former board account director at Publicis Networks, as head of client services. Nigel Palmer from Delany Lund Knox Warren has been appointed senior… Continue reading Tribal DDB Strengthens Offering With New Appointments