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Hachette Filipacchi’s flagship Inside Soap magazine has launched its first television advertising campaign for five years in an attempt to boost circulation in the increasingly competitive celebrity magazine sector.The campaign, bought by Mediaedge:cia and created by Fallon London, feature both a 10-second and a 30-second spot which will air between episodes of Emmerdale, The Bill,… Continue reading Inside Soap Looks To Boost Sales With Television Push

Advertising in Britain’s national newspapers proved it has at last started to make a slow turnaround when an increase of 113,818 ad pages was recorded for the past year, according to Mediaedge:CIA’s latest Adstats report. This represents a tiny rise of just 0.3% in total advertising pages for the twelve months to February 2004 for… Continue reading UK National Newspaper Ad Volumes Slowly Recovering

High expectations are being set for the digital TV (DTV) market as Instat/MDR says that 93 million sets will be shipped worldwide by 2008. During 2004, 76 million units are expected to be shipped but this will rise by a further 17 million over the next four years. The technology analysts at Instat/MDR say that… Continue reading ‘Great Things’ Expected From DTV Market

Broadcasters beware: broadband is stealing your viewers. This is the warning of a new report from the researchers at Strategy Analytics. A study conducted by the global researcher shows that television broadcasters are losing millions of viewers to broadband internet services. Out of the 800 European broadband users surveyed, 56% said they were spending ‘less’… Continue reading Broadband Is Stealing TV Viewers, Says Strategy Analytics

Satellite broadcasting giant BSkyB enjoyed a 2.19% rise yesterday to close at 675˝p following reclassification by JP Morgan from ‘neutral’ to ‘overweight’. The bank has also quelled fears that subscriber growth would plateau, claiming that the firm were on target to acquire 8 million subscribers by the end of 2005.Publishing company Emap also saw a… Continue reading Sharewatch: BSkyB Sees Rise As Bank Dismisses Worries

Channel 4 has salvaged the exclusive rights to broadcast British horseracing events on terrestrial television following the collapse of the Attheraces consortium last month.The broadcaster has secured an 18-month contract with the Racehourse Holdings Trust to broadcast races from Cheltenham, Newmarket, Kempton Park, Sandown Park, Haydock Park and six smaller courses. It is currently in… Continue reading Channel 4 Keeps Hold Of Reigns In Racing Deal

The recently formed marketing alliance between Capital Radio, Viacom Brand Solutions and IPC has secured its first integrated cross-media deal with Target NMI to promote its forthcoming film, The Butterfly Effect.The film, starring Ashton Kutcher and Amy Smart, will be promoted prior to its release to a core youth audience of 16 to 24 year-olds… Continue reading RSVP Alliance Secures First Cross-Media Deal

Sky One has secured Amaretto liquer brand Disaronno as the seven-figure broadcast sponsor of its new US drama series, Las Vegas, which debuts on the channel next week.The deal, negotiated by Sponsorvision, represents Disaronno’s first foray into UK broadcast sponsorship and runs for 22 weeks with a series of credits designed to tie in with… Continue reading Sky One Sponsorship Takes Disaronno To Las Vegas

Pay-for-performance search firm Overture has appointed Profero to handle its full-service digital advertising account.Profero has been handed a specific brief to drive the business take-up of Overture’s range of search targeted marketing services. The remit includes strategy, creative,and planning and buying across all platforms, as well as direct mail and press activity.The appointment follows a… Continue reading Overture Hands Full-Service Account To Profero

Future Publishing is launching a special one-off quiz magazine next week, called IQuiz, with a covermounted interactive CD-rom.The 100-page title will be aimed at the intellectual 35 to 65 year-old reader and will feature a mix of cryptic crosswords, general knowledge crosswords and trivia questions on the subject areas including music, history and general knowledge.The… Continue reading Future Launches One-Off Title For Quiz Fans