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Chrysalis Radio’s London-based LBC 97.3 FM has secured an exclusive six-figure advertising campaign to promote the Singapore Tourism Board throughout March.The deal will see the LBC produce and broadcast a range of on-air promotional activity to include an on-air prize give-away promotion, advertorials and a series of live reports from Singapore.The campaign begins with a… Continue reading LBC Secures Deal To Promote Singapore Tourism Board

Throughout Europe consumers are reluctant to upgrade from analogue to digital television unless they have to, or there is no effort involved, according to a report from ZenithOptimedia. It is a fact, according to ZenithOptimedia, that DTV is pushed by capitalists rather than pulled by consumers. In its report on the Western European DTV market… Continue reading DTV: Pushed By Capitalists, Not Pulled By Consumers, Says ZenithOptimedia

Over half of European broadband internet users are willing to pay to download music files from the web, according to a survey by Strategy Analytics. As a result, music companies are missing out on a â‚Ź650 million market opportunity, says the report. Music downloads look set to be a driver of paid content downloads, with… Continue reading European Internet Music Downloads Could Be Worth €650m

Amid a slow trading day for media stocks, Independent News & Media made the day’s largest rise, pushing up by 1.85% to 137žp after ditching the broadsheet edition of its flagship daily newspaper to produce a tabloid-only budget special yesterday (see Independent Ditches Broadsheet For Budget Special).Daily Mail & General Trust also managed a rise,… Continue reading Sharewatch: INM Rises After Ditching Broadsheet Edition

MTV has secured Motorola as the exclusive provider of wireless content for a wide-ranging cross-media campaign featuring a number of special characters dubbed MTV Gimps.The deal extends the multimillion dollar marketing alliance formed between the two companies last year, and is designed to encourage consumers to use their mobile phones in more innovative ways.The campaign… Continue reading MTV Teams Up With Motorola For Cross-Media Blitz

The shortlist of candidates for the position of BBC chairman is understood to have been whittled down to seven candidates, including former Channel 4 chief executive Michael Grade and political TV stalwart David Dimbleby.Interviews for the position, which has been vacant since Gavyn Davies resigned over the Hutton report in January, will be held next… Continue reading Shortlist For BBC Chairman Whittled Down To Seven

Television spot advertising expenditure in Western Europe will rise by 33% in real terms over the coming decade, according to a new report from ZenithOptimedia.Advertising expenditure stood at $22.0 billion in 2003 and is expected to grow to $22.6 billion this year; by 2012 revenues should hit $29.5 billion, says the Television In Western Europe… Continue reading European Pay-TV Revenues To Exceed Adspend In 2004

Top Up TV, the new pay-television service offering Freeview customers a range of ten additional channels, has announced that it will launch on 31 March.The new service will initially only be available to viewers using old ITV Digital boxes, requiring a viewing card to decode the Top Up TV signal. The channel line-up, including E4,… Continue reading Top Up TV Confirms End Of March Launch Date

Online market research firm E-Consultancy is calling for the creation of an independent body to develop best practice guidelines for the rapidly expanding search targeted marketing sector.Search targeted marketing now accounts for more than 35% of online advertising revenue and increasing competition in the sector has lead to calls for the creation an independent industry… Continue reading Search Marketing Needs Best Practice Guidelines

ITV has secured Heinz Salad Cream and Tomato Ketchup as the sponsor of its high-rating soap Emmerdale for the second year running, following success last year when it reported record sales during the sponsorship period.The deal follows on from last year’s six-month promotion, which saw the FMCG manufacturer pay around £6 million to target ITV1… Continue reading ITV Secures Heinz Salad Cream As Emmerdale Sponsor