Profits at global advertising network, Publicis Groupe, rose by 21.8% to 263 million in 2003. This follows the integration of Bcom3 and a return to sustainable organic growth, the company said this morning.Organic growth at the network was 2.0%, within which there was a 3.7% rise during the second half of the year. The confidence… Continue reading Publicis Looks Strong, Whilst Interpublic Slumps
More Industry News articles
The Advertising Association has criticised hard-hitting proposals to restrict the promotion of junk food to children, claiming they would do little to combat the growing problem of obesity.The organisation’s director general, Andrew Brown, claims that plans put forward by the Food Standards Agency to curb fast food advertising and promotions would be totally ineffective in… Continue reading Advertisers Rally Against Ban On Fast Food Promotion
Hachette Filipacchi has confirmed that Durex has backed out of a sponsorship deal with its flagship teen magazine Sugar following criticism for promoting contraception to youngsters.The condom manufacturer’s logo will no longer appear on a special twelve-page editorial section in the May issue of the magazine, which is intended to educate and inform teenagers on… Continue reading Durex Backs Out Of Sugar Sponsorship Deal
The National Magazine Company has announced plans to extend trials of special travel-sized editions of its flagship women’s monthly, Cosmopolitan, after success in a recent three month pilot.Next week will see the A5 version of Cosmo extend its print run from 50,000 to 85,000 following an increase in demand for the magazine, which features the… Continue reading Natmags To Extend Trial Of Compact Cosmopolitan
Emap Performance has announced the impending departure of marketing chief, Malcolm Cox, as part of a wide-ranging restructure of the radio and digital television division’s marketing division.Cox, who is to step down after 14 years, has been instrumental in developing the company’s cross-media branding strategy that now forms the basis for Emap’s radio, television and… Continue reading Emap Loses Marketing Head In Restructuring Move
The advertising recovery is gaining momentum according to SMG, but this could not prevent the Glasgow-based media group from posting poorer than expected profits for the full year 2003.The group this morning reported pre-tax profits down by 27.7% from £24.2 million in 2002 to £17.5 million last year. Analysts had expected profits to be in… Continue reading SMG’s Profits Tumble As Advertising Decline Bites
Emap Performance has announced the impending departure of marketing chief, Malcolm Cox, as part of a restructure of the radio and digital television division’s marketing operations.Cox, who is to step down after 14 years, has been instrumental in developing the company’s cross-media branding strategy that now forms the basis for Emap’s radio, television and music… Continue reading Emap Loses Marketing Head In Restructuring Move
The burgeoning online advertising industry will receive a further boost next month with official figures seen by NewsLine revealing record revenues well over £300 million for the medium during 2003.Full-year figures are not due to be published until the end of April, but NewsLine can reveal that adspend has risen as high as £350 million,… Continue reading Online Expected To See Revenue Reach £350 Million
Newspaper Society marketing director Russell Collier has left the organisation after just eight months in the job, in a move that has surprised advertisers and agencies.It has been conformed that Collier stepped down on Monday from the position, which included selling the regional and local press to advertisers and agencies, as well as providing editorial… Continue reading Surprise As Collier Departs Newspaper Society
JCDecaux has been appointed as the exclusive provider of media sales for Tesco TV, a new in-store marketing channel with the potential to reach an audience of 10 million consumers every week.The outdoor company, which already holds the contract for on-site advertising outside Tesco stores, is understood to have secured the deal after its only… Continue reading JCDecaux Secures Nationwide Tesco TV Contract
