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Partner content: This month’s Bloomberg Media insight demonstrates that the largest effort needs to be made with Gen Z.

Sponsored events are the most preferred media channel for advertising for consumers, while Amazon was the global brand deemed to have the most relevant and useful advertisin

Ofcom has found lower socio-economic and disabled audiences are “persistently underserved” and less satisfied with BBC content. 

In brief: a group of British website publishers have filed a class action lawsuit against Google and its parent company Alphabet alleging anti-competitive practices.

In brief: ITV has signed a multi-year licensing deal with Paramount to air added content on its soon-to-launch streaming service ITVX.

New reports are available in the Mediatel Connected Performance App.

Mudit Jaju, global ecommerce lead at Wavemaker talks about how the retail media ecosystem has changed since the pandemic.

But WFA research also revealed a disconnect between agency and client perceptions of major challenges.

Sky AdSmart, Sky’s ad targeting service, is creating a capability to be able to match behavioural search data with Sky audiences.

In brief: ‘Wednesday’ scored 341.23 million total viewing hours, besting this year’s ‘Stranger Things 4’.