Campaigns that offer sustainability as its main message are positively received, but cost is still a barrier for adopting sustainable consumption practices.
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The Athletic’s chief commercial officer shares who has had the most influence on his career and why he dreams of writing a soap opera.
Ahmed El Kady investigates how media owners and ad solution providers are grappling with ways to best harness the technology.
A new celebrity-focussed feature could open the door for an ad-based business model, but the ‘authentic’-branded platform may not be that enticing for buyers.
The IPG Mediabrands agency is rolling out a bespoke algorithm that it claims enables advertisers to optimise media-buying for more audience attention and lower-carbon formats at the same time.
The second All-In Census results are set to be revealed on Thursday, including fresh data on what advertising and media professionals feel about hybrid working.
In brief: Business-focussed social media platform LinkedIn announced its user base is nearing 1 billion as it celebrated its 20th anniversary today.
In brief: Independent agency the7stars has hired Barty Mee as head of partnerships.
The week-long showcase gave media buyers a first look at the latest digital content from among the biggest names in global media and entertainment.
Outdoor media owners are running Coronation and charity campaigns over the long weekend.