Nick Manning discusses his recent column in which he argues advertisers can no longer be passive observers as their spending funds a media ecosystem which is suffering from a “crisis of trust”.
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Anne Coghlan, Scope3 cofounder and COO, speaks to The Media Leader about what’s next for decarbonising the media industry and what are the biggest misconceptions about sustainability in advertising.
In brief: Outdoor media owner JCDecaux has launched a programme to support the growth of Black, Asian and Multi-ethnic brands.
In brief: UKTV has promoted Brendan Kilcawley from head of commercial to director of UKTV Ventures.
HSBC is trying to “stop people in their tracks” with an array of targeted social media ads that lay out “horrifying and unexpected” facts about economic abuse.
Tesco has created three bespoke ads to be “contextually relevant” to three genres of ITV’s programming; reality, sports and family film/entertainment.
New research by Radiocentre has found 75% of UK adults listen to commercial audio for an average of 15 hours a week.
The media’s difficulty with reporting Brexit has reached a tipping point as the evidence of the damage done continues to accumulate.
Jem Djemal reveals what is coming up in conversations with clients and what he hopes to be doing 10 years from now.
The most-watched episode of Netflix’s new series of The Crown attracted 2.87 million viewers across all devices for the week beginning 7 November, according to BARB figures.