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An increasing number of US consumers are abandoning their landlines in favour of wireless options, according to tech research firm MetaFacts. Recent legislation allows homes to switch their landline number to wireless carriers and it is estimated that 3.5% of PC-using homes no longer have an installed line. This is up from 2.4% in 2002… Continue reading More Americans Relying On Mobiles, Says Study

ITV is to completely overhaul its broadcast scheduling and commissioning process in order to maximise commercial impacts for advertisers.Rather than the commissioning process preceding the scheduling of programmes, as in the past, the ITV schedule will be designed first with advertisers’ needs in mind and programming will be commissioned to match the schedule brief. In… Continue reading ITV Focuses On Delivering Commercial Impacts

Almost 30 million American homes will be banking online by the end of 2003 and the number is expected to almost double over the next five years, according to new forecasts from Jupiter Research.Also On MediaTelINSIGHT Today….More Americans Relying On Mobiles, Says StudyAn increasing number of US consumers are abandoning their landlines in favour of… Continue reading MediaTelINSIGHT: Online Banking Winning New Fans

ITV partners Granada and Carlton Communications both announced rising profits today and hope to realise cost savings of £100 million from their imminent merger (see ITV Cleared To Merge With Sales Houses Intact). The two companies previously indicated that the tie-up would bring £55 million of annualised cost savings (see Carlton/Granada Move Closer To £2.6bn… Continue reading Granada And Carlton Reveal New Savings Target

ITV partners Carlton and Granada were seen in focus, up 1.95% and 0.64% respectively, ahead of today’s results.Granada today revealed that the merger of the two groups could generate cost savings of £100m, nearly double analysts estimates.Elsewhere the Wireless Group continued to climb, following a strong set of results earlier this week (see Positive Outlook… Continue reading Sharewatch: ITV Partners In Focus Ahead Of Results

Jonny Wilkinson was not the only one celebrating England’s Rugby World Cup triumph. The tournament has been a huge success for ITV, its advertisers and the broadcast sponsor Travelex.England’s matches were seen by an average of 7 million viewers on ITV1 with an average share of over 57%, which compares with 4.4 million and a… Continue reading Advertisers Cash In On Rugby Triumph

Capital Radio is increasing its digital presence by launching three further services on the NTL Home network.The stations due go live on the network at the end of November are the flagship 95.8 Capital FM, Century FM and the recently launched Capital Disney children’s station. They will sit alongside Xfm and Capital Gold, which are… Continue reading Capital Radio Expands Digital Coverage On NTL

Giant banners have risen to prominence over the last few years as marketers seek new ways to cut through the increasing amount of advertising clutter. With this in mind Ian Bohn, sales and marketing director of Megaposter UK, gives an insider’s view of the phenomenon.Giant banners have become an accepted part of the media and… Continue reading NewsLine Column: Giant Banners – The Truth Behind The Shroud

Further evidence of a surge in internet advertising has been presented by the Online Publishers Association. The organisation claims that ad revenues among prominent online publishers rose by almost 50% in the third quarter of 2003. After two years of negative growth, US online advertising has turned the corner with revenues up by 14% to… Continue reading Internet Adspend On The Up And Up

BBC director general, Greg Dyke, has launched an attack on the increasing Americanisation of British broadcasting and has warned that television is too important to be left entirely to market forces.Speaking in New York yesterday, Dyke emphasised the need for a strong, publicly funded broadcaster at the heart of the British broadcasting and stressed that… Continue reading Dyke Warns Against Americanisation Of British Television