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Modest growth in the advertising industry is expected for 2003, with the media agencies benefiting more than the creative agencies, according to key industry figures. Jerry Muhlmann, CEO of Carat International, told a Merrill Lynch event that his group is predicting a ‘modest’ 3.0% rise in global ad growth for 2003. Europe is forecast to… Continue reading Modest Ad Growth Predicted By Key Figures

The future of food advertising to children has once again been called into doubt after the Government’s food watchdog launched a consultation to tackle the growing problem of childhood obesity.The Food Standards Agency is inviting consumers to decide whether companies should be allowed to use celebrities to promote fast food, sugary drinks and snack brands… Continue reading Food Advertising To Children Could Face Ban

More than one quarter of US households bank online and this is forecast to rise to 38.7% by 2007, according to eMarketer’s new report Interactive Banking In The US: Making the Most Of A Multi-Channel World. The group says that in 2003 there were 27.8 million homes using internet banking. This is 26.1% of all… Continue reading Half Of Online US Homes To Use Internet Banking By 2007

In the financial services sector traditional marketing is more likely to suffer budget cuts than event marketing, according to new research from event marketing group, George P. Johnson Company (GPJ) and the MPI Foundation.The independent research, which was conducted among 123 marketing directors from large UK companies, documents the changing role, investment levels and effectiveness… Continue reading Research Shows Budgets Redirected To Event Marketing

The growth of the Freeview platform will slow significantly next year and then continue to fall in the following years, according to forecasts from Informa Media Group. Informa expects Freeview to add 1.1 million homes during 2003, but growth will fall sharply next year to 678,000 homes. In 2005, the digital terrestrial platform would add… Continue reading Freeview Growth Will Slow In 2004, Says Informa

Future Publishing’s flagship technology title, T3, has secured a deal with The Independent to produce a four part series of mini-magazines for the paper in the run up to Christmas.The deal will see the four mini versions of the magazine, which focuses on designer home entertainment equipment, mobile technology and life-enhancing gadgets, appear in various… Continue reading Future To Produce Mini Magazines For The Independent

ITV1 attracted its biggest audience of the Rugby World Cup so far on Sunday with a peak of 7.1 million viewers tuning in to watch England’s closely fought quarter final victory over Wales.Audiences for the game, which saw England secure victory by 28 points to 17, averaged 6 million and provided ITV1 with a 46.3%… Continue reading England Rugby Victory Draws Record Audience To ITV1

French media and telecoms firm Vivendi Universal has announced a 59% drop in third quarter sales following structural changes at the group.Vivendi reported sales of €5.90, down from €14.55 in the same period last year. The 2002 figure included revenues from units such as Veolia Entertainment and Vivendi Universal Publishing which have since been sold.Excluding… Continue reading Sales Slide As Vivendi Sheds Assets

Modest growth in the advertising industry is expected for 2003, with the media agencies benefiting more than the creative agencies, according to key industry figures.Also On MediaTel Insight Today…Freeview Growth Will Slow In 2004, Says InformaThe growth of the Freeview platform will slow significantly next year and then continue to fall in the following years,… Continue reading MediaTelINSIGHT: Modest Ad Growth To Come

ITV has confirmed that Graham Duff has been appointed managing director of its merged sales operation. Duff, currently chief executive of Granada Enterprises, will lead the integration of Carlton and Granada’s sales operations following the completion of their long awaited £4.5 billion merger early next year (see Advertising Industry Consulted On ITV Merger Remedy). The… Continue reading Duff Appointed To Head Up Merged ITV Sales House