ITV’s advertising revenues will fall by 2.5% in the final quarter of the year, giving a full year decline of 4.1%, according to forecasts from Merrill Lynch analysts. This is a slightly poorer performance than the 1.0% Q4 decline recently predicted by Lehman Brothers.Also On MediaTel Insight Today…Mobile Video Will Become ‘Fourth Screen’, Says OvumNext… Continue reading MediaTelINSIGHT: ITV Advertising To Drop By 4% In 2003
Media and technology group ValueClick has been appointed by British Airways to build a privately branded affiliate marketing programme.ValueClick’s Be Free group has been charged with strengthening British Airway’s online presence through its pay for performance network of travel related site in order to maximise revenues.Through utilising Be Free technology British Airways will implement its… Continue reading ValueClick Secures British Airways For Marketing Drive
Trinity Mirror is to sell its regional newspaper businesses in Ireland to venture capital group 3i for £46.3 million, it announced this morning. The sale comprises Century Press and the Derry Journal groups, which together publish seven newspapers in Northern Ireland and the Republic of Ireland.The deal is subject to approval by the Irish Competition… Continue reading Trinity Mirror Sells Irish Titles To 3i For £46 Million
Almost half of all mobile phone owners have received an SMS or MMS marketing message in the last three months, according to the latest wave of research from Enpocket’s Mobile Media Monitor.The research, which is intended to give advertisers a detailed understanding of how mobile marketing should best be employed for their brand, also reveals… Continue reading New Research Reveals Growth Of Mobile Marketing
Ofcom has lifted the rules banning Channel 4, Five and BSkyB from selling advertising airtime jointly, in a move that paves the way for a merger of their sales operations. The regulator has decided to withdraw the Independent Television Commission’s rules on the joint selling of airtime, which prohibit the large television sales houses from… Continue reading Ofcom Clears Way For Sales House Consolidation
Trinity Mirror is to sell its regional newspaper businesses in Ireland to venture capital group 3i for £46.3 million, it announced this morning. The sale comprises Century Press and the Derry Journal groups, which together publish seven newspapers in Northern Ireland and the Republic of Ireland. The deal is subject to approval by the Irish… Continue reading Trinity Mirror Sells Irish Titles To 3i For £46m
Advertising revenues at Future Network’s portfolio of magazines were up by 9% for the first ten months of the year, the company said this morning. Circulation revenues, which account for 68% of group revenue, rose by 14%. Future says that the first four months of the second half continue the trends outlined in the company’s… Continue reading Future Network Sees Ad Revenues Up 9%
Carlton and Granada were seen under pressure yesterday after Deutsche Bank downgraded their stocks to hold, citing the revised £100 million savings target which it considered to be priced in. The stocks fell 1.27% and 2.17% respectively on heavy trading after reaching year highs on Wednesday.Shareholders in Conrad Black’s Hollinger International are reportedly “next to… Continue reading Sharewatch: Carlton And Granada Rise On Positive Noise
Yell is launching its first ever television advertising campaign to support the launch of its directory enquiry service, 118 247.The campaign, created by Abbot Mead Vickers BBDO, will form part of a £2 million integrated marketing initiative, which also includes a range of regional radio and newspaper activity featuring James Nesbitt of ITV’s popular drama… Continue reading Yell Launches First Ever TV Advertising Campaign
JCDecaux has launched two new networks of 12-sheet advertising columns in city centres across the country.The new networks have been designed specifically to target shoppers and were previously part of the contractor’s 6-sheet network. This is the first time that advertisers will be able to utilise handpicked column locations to maximise their retail impact.The special… Continue reading JCDecaux Launches New Column Sites In City Centres
