TalkSPORT has secured Vauxhall Vans for a £750,000 sponsorship of the station’s Premiership football coverage in the afternoons.This campaign will see Vauxhall sponsor in the station’s Football First and, for the London area only, commentaries of Chelsea, Spurs and Fulham games.Vauxhall Vans, which will be promoting the Vauxhall Vivaro throughout the football season, will also… Continue reading TalkSPORT Secures Vauxhall For Sponsorship Deal
United Business Media (UBM) has announced it is to acquire two US medical publishing businesses for a total of £37.5 million.The Oncology Group and Cliggott Publishing are being bought from SCP Communications and will be integrated into CMP Healthcare Media, the Healthcare division of CMP Media in the US.Publications changing hands include Oncology and Oncology… Continue reading UBM Purchases Specialist Medical Publishers
New research from Reuters Business Insight and TNS has revealed that advertisers are ignoring older consumers, despite the fact they are set to become the mainstream market.This is the latest in a long line of studies to focus on consumers’ growing disquiet with advertising’s obsession with youth. Reuters claims that by 2006, the over-55s will… Continue reading New Research Urges Marketers To Target Grey Pound
Denise Kingsmill, the deputy chairman of the Competition Commission, has been asked to become the new independent chairman of ITV.According to the Independent On Sunday, Kingsmill was approached by head hunters for Carlton and Granada last week.It is understood the groups have been looking to recruit a new chairman from outside ITV. Sir Brian Pittman,… Continue reading Kingsmill Touted For Top Job At Merged ITV
Advertising inserts are the publicity tool most likely to influence a consumer’s buying decisions and are the most popular medium used by shoppers when looking for help with a purchasing decision. This is according to a new survey by Vertis, a US-based marketing services provider.Also On MediaTel Insight Today…Newspapers Respond To Changing Advertiser DemandsThe global… Continue reading MediaTelINSIGHT: Inserts Top Ad Effectiveness Poll
IPC Ignite’s flagship men’s title Loaded is to issue a special Christmas edition with a free cover-mounted calendar.The Fantasy Island calendar, featuring models from around the world, will be included with December’s edition of the magazine.The calendar is being supported by a nationwide washroom media campaign consisting of posters in men’s toilets and bars. The… Continue reading Loaded Unveils Calendar Issue
It is reported that Denise Kingsmill, the deputy chairman of the Competition Commission, has been asked to become the new independent chairman of ITV. According to the Independent On Sunday, Kingsmill was approached by head hunters for Carlton and Granada last week. It is understood the groups have been looking to recruit a new chairman… Continue reading Kingsmill Touted For Top Job At Merged ITV
Cable operator NTL has reported a 68% fall in losses for the third quarter on the back of a surge in broadband subscribers. Revenues were up 4% year on year to £555.2 million in the three months to 30 September. Net losses narrowed from £369.1 million last year to £117.3 million. NTL added almost 100,000… Continue reading Broadband Boom Drives NTL Recovery In Q3
Week on week analysis of the media sector revealed a strong performance from global advertising group WPP, whose third quarter results beat analysts’ expectations (see WPP Enjoys Healthy Third Quarter) The stock was seen up 3.98% week on week.Elsewhere Carlton was seen up 4.85% following news a senior executive from the group has been appointed… Continue reading Sharewatch: WPP Rises On Strong Results
United Business Media (UBM) has announced it is to acquire two US medical publishing businesses for a total of £37.5 million. The Oncology Group and Cliggott Publishing are being bought from SCP Communications and will be integrated into CMP Healthcare Media, the Healthcare division of CMP Media in the US. Publications changing hands include Oncology… Continue reading UBM Purchases Specialist Medical Publishers
