Now that the SVODs are on BARB, we’ll really be able to see whether younger Netflix viewers are the ones that do not watch linear TV at all.
More Industry News articles
Advertising needs to explore how to promote sustainable behaviours to the most affluent and highest carbon emitters in society, Ad Net Zero’s Global Summit heard today.
In brief: The European Commission has opened an “in-depth investigation” in to the proposed acquisition of Activision Blizzard by Microsoft.
WPP’s media investment group has announced the creation of a client coalition with the goal of accelerating the decarbonization of the world’s media supply chain.
The Trade Desk registered 31% growth, ahead of the market for other tech companies posting single-digit growth.
Agencies need to do more to support brands to connect their data to make their media more effective and meaningful.
The inductees to The Media Leader’s inaugural Future 100 Club have today been revealed.
In brief: the Facebook and Instagram parent company is reducing its workforce by 13%.
Profit across its news media segment dropped 47% year-over-year due to declining revenues and increased costs in TalkTV and digital investments.
In brief: Colin Gottlieb will leave the group after serving as chief growth officer since February 2020.
