More Industry News articles

In brief: the new relationship will see PinkNews become part of Ozone’s centralised audience proposition for advertisers.

Analysis: After a sluggish start, streaming giants Netflix and Disney+ appear to have found limited success with cheaper, ad-funded tiers and subscription hikes.

A BBC memo urged staff to delete the TikTok app from company devices, while the US DOJ is investigating possible use of the app for surveillance.

In brief: Netflix has has 40 games due to launch this year, with another 70 in development with its partners, the streaming giant has announced,

In brief: Netflix advertisers can now use DoubleVerify to check that their video ads are safe from fraud and invalid traffic, and are fully viewable. 

In brief: Revenue from TV and movies watched on internet devices such as smart TVs and mobile devices is forecast to reach $45bn in Western Europe by 2028, up two-thirds (67%) from the $27bn recorded last year.

The Government has issued a precautionary ban on TikTok on Government devices, with immediate effect.

At Newsworks’ ‘Trust: More Than a Feeling’ conference, new data showed that trust is now a top factor influencing brand success.

Route, the out-of-home (OOH) audience measurement body, has issued a Request for Proposal (RfP) to partners to design a measurement system.

Analysis: Industry experts are weighing the pros and cons of the quick pace at which chatbots are developing.