In brief: Brand Advance, the global diverse media network, has partnered with purpose-led ad platform Good-Loop to integrate proprietary green technology into its campaigns.
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However, “there are signs that many advertisers will maintain their expected level of spend,” according to Enders Analysis.
In brief: Ozone has created a new commercial position to lead its trading operations, publisher operations and marketplace operations teams.
Just 4% of existing Netflix subscribers downgraded to its ad-supported tier in December, while under one in five new subscribers chose the cheaper option.
UNITED24, the global aid initiative set up by Ukraine President Volodomyr Zelenskyy, has launched a nationwide out-of-home (OOH) campaign to raise awareness of the continued conflict.
The Holocaust Memorial Day Trust leveraged ad space secured pro bono by independent media agency the7stars for this year’s campaign.
A joint study has revealed consumers are 62% more likely to search on mobile when out-of-home (OOH) campaigns use location messaging.
In brief: Global has introduced a new logo and strapline for Smooth Radio for the first time in 10 years.
In brief: BuzzFeed will use ChatGPT creator OpenAI’s publicly available application programming interface to create personalised content and quizzes.
Mudit Jaju, global head of ecommerce at WPP agency Wavemaker has left the company for a newly created global group role at Publicis Groupe.