The duo are the first senior hires announced as part of Reach’s expansion into the US market.
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Last week’s move by Warner Bros Discovery to license content to Roku has analysts pondering the sustainability of the overgrown streaming market.
Retail media is forecast to be the fastest growing area of UK commercial media this year, despite rising costs in an already expensive buying market to reach consumers where they shop.
In brief: James Cameron’s ‘Avatar’ sequel provided a boost to cinemas in January.
In brief: Football content and media company Footballco has appointed Joe Strange as UK managing editor for global football media brand GOAL.
In brief: Media, marketing and tech company Brave Bison has acquired Social Chain, the social media marketing agency founded by celebrity entrepreneur Steven Bartlett.
2022 saw a surge in radio audiences ‘going digital’. This is welcome news for advertisers who are looking for new audiences, better targeting and more efficient media.
Analysis: After a tough year for Facebook, Instagram and WhatsApp, Mark Zuckerberg is talking less about the metaverse and more about issues closer to advertisers’ hearts.
Connected TV fraudsters have turned their focus to digital audio scams, with more than $20m of advertisers’ revenue stolen.
Total online listening share increased by 43% percentage points year-over-year to encompass nearly a quarter of all digital listening.