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US business-to-business print advertising spend fell by 3.6% year on year in August, according to the latest figures from American Business Media. Ad pages were also down, by 6.4%, from last August. The summer months saw a noticeable decline in B2B advertising (see US B2B Advertising Slows In July) and in the year to date,… Continue reading US B2B Adspend Down 3.6% In August

The Office of Fair Trading has allowed advertisers to join its negotiations with Carlton and Granada over the conditions that will prevent the merged ITV from monopolising the market for airtime sales.The OFT had originally planned to confine negotiations over the suggested behavioural remedies to the merging parties and the advertising industry’s representative bodies. However,… Continue reading Advertising Industry Consulted On ITV Merger Remedy

The number of mobile phones worldwide exceeded the number of fixed-line phones for the first time in 2002 and half of the world’s population will have access to a phone by 2005, according to the International Telecommunication Union (ITU). Figures from eMarketer’s Wireless World report show that fixed lines increased by almost 60% between 1995… Continue reading Mobile Users Outnumber Fixed-Line Customers

The potentially dangerous impact of outdoor advertising has been highlighted by new research which suggests that some roadside billboards distract drivers and lead to traffic accidents.The study, which was undertaken by Glasgow based consultancy Human Factor Analysis, involved looking at available research, which specifically referred to driver distraction. It showed that the size, location and… Continue reading Research Claims Billboards Send Drivers To Distraction

Global financial information group, Reuters, was seen in the spotlight yesterday, up 6.18% after posting a drop of 8% in third quarter revenues, which beat analysts expectations.ITV partners Carlton and Granada remained in focus after it was reported that Carlton’s director of strategy, Nick Markham, has been appointed to co-ordinate the broadcaster’s £4.5 billion integration… Continue reading Sharewatch: Reuters Rises Above Expectations

Profits at Omnicom, the world’s largest advertising company, rose by 7% in the three months to the end of September, reflecting the general upturn in the global media economy. The US-based group, which owns the TBWA and BBDO agencies, said that third quarter profits came to $135.3 million, up from $126.1 million a year earlier.… Continue reading Omnicom Revenues Rise At Home And Abroad

The popularity of rich media online advertising continues to grow as marketers adopt more creative ways of communicating with consumers, according to new research from DoubleClick.The latest Ad Serving report for the third quarter of 2003 reveals that rich media has grown even more rapidly than in previous periods, with an increase of over 15%… Continue reading DoubleClick Reveals Growth In Rich Media Ads

Revenues at WPP, the world’s third largest communications group, exceeded £1 billion in the third quarter as the global advertising recovery gathered momentum. The company said today that revenues, in constant currencies, rose 10% to £1.03 billion reflecting the acquisition of Cordiant Communications (see WPP Completes Cordiant Acquisition) and the weakness of the dollar. On… Continue reading WPP Enjoys Healthy Third Quarter

Emap Performance has secured a deal with F2P Games that will bring its range of digital radio stations to gaming fans.Players of F2P Games on the Freeview platform will be able to access a drop down menu to select which digital radio service they want to tune into whilst they play.Users will be able to… Continue reading Emap Brings Digital Radio Stations To Gaming Fans

Improving market conditions are encouraging advertisers to increase spending with the result that WPP, one of the world’s leading communications services groups, is “climbing further out of the bath”, the company said today. WPP announced record third quarter revenues in excess of $1 billion and intimated that the second half of the year is looking… Continue reading INSIGHTanalysis: Sorrell’s Bath Taking Shape