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Free digital television and radio service, Freeview, has celebrated its first year of sales by revealing that between 1.7 and 2.1 million households now receive the service. Since January this year sales of Freeview boxes have been running at an average of 100,000 per month, placing it amongst the fastest-growing consumer electronics product ever. The… Continue reading Freeview Celebrates First Birthday With Record Sales

Sexism is alive and kicking in the advertising industry according to new research which reveals that on average women are paid 32% less than their male counterparts.The research, produced by the salary comparison site PayFinder.com and based on input from nearly 100,000 users across the UK, will make grim reading for the industry.Advertising registered the… Continue reading Research Reveals Sexism Dictates Ad Salaries

Future Network, the international magazine group, has acquired the US’ second best-selling guitar magazine, Guitar One, from Cherry Lane Magazines for £1.5 million in cash.This is Future’s second acquisition of a US guitar magazine business this year; in September the company bought Guitar World and related titles for £10 million.Future is currently on an expansion… Continue reading Future Buys Second US Guitar Magazine Group

Outdoor advertising group, MegaPoster has unveiled a new outdoor banner site in London, completely wrapping the Cochrane Theatre and announced 02 as the site’s first sponsor.The banner will cover the area for the duration of the theatre’s refurbishment, which is scheduled to take around two years.The Megaposter is promoting O2’s ‘bolt on’ services and is… Continue reading MegaPoster Launches New London Ad Site

Contrary to received wisdom, advertising revenues are becoming a less significant factor in the financial performance of global advertising and media agencies, according to analysts at Morgan Stanley.Also On MediaTel Insight Today…US Ad Market Looks A Little Brighter, Says Initiative ChiefConditions in the US advertising markets are starting to look ‘a little brighter’, according to… Continue reading MediaTelINSIGHT: Agencies Decoupled From Ad Revenue Cycle

IPC’s fortnightly teenage title Mizz has secured a marketing partnership with Simon and Schuster publishing, which will offer readers a free cover-mounted book.The free books, featured with November’s edition of the magazine, are written by American author Phyllis Reynolds Naylor and will follow the trials and tribulations of a young girl called Alice through her… Continue reading Mizz Secures S&S For Marketing Partnership

Future Network, the international magazine group, has acquired the US’ second best-selling guitar magazine, Guitar One, from Cherry Lane Magazines for £1.5 million in cash. This is Future’s second acquisition of a US guitar magazine business this year; in September the company bought Guitar World and related titles for £10 million (see Future Network Profits… Continue reading Future Buys Second US Guitar Magazine Group

The Trade Union Congress (TUC) has called on shareholders to vote against the election of James Murdoch as a non-executive director of satellite broadcaster BSkyB. The TUC says that James Murdoch cannot be seen to be a sufficiently independent director of a company of which his father, Rupert Murdoch, is chairman. The move is the… Continue reading Murdoch Faces Pressure From TUC Over Son’s Appointment

DMGT was seen buoyed by positive market sentiment, up 1.48% as positive economic data encouraged traders.Elsewhere outdoor advertising group, JCDecaux, reported a 2.7% fall in the third quarter profits, as conditions in Europe remained weak. However, the company is seeing some signs of an advertising recovery in the US. This is in line with first… Continue reading DMGT Rises On Positive Sentiment

Conditions in the US advertising markets are starting to look ‘a little brighter’, according to Initiative Media’s CEO, Alec Gerster. In a conference call with Merrill Lynch analysts, Gerster said that although the ‘tone’ of the ad market is improving, it remains uneven and there does not appear to be a swell in demand prior… Continue reading US Ad Market Looks A Little Brighter, Says Initiative Chief