Spending on entertainment and media in Europe’s largest economies will grow at a compound annual growth rate (CAGR) of 3.4% between now and 2007, according to a report published by PricewaterhouseCoopers (PwC). The global professional services firm calculates that total media and entertainment spending in six key countries (UK, France, Germany, Italy, Spain and the… Continue reading European E&M Industry To Remain Buoyant, Says Report
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Hachette Filipacchi has appointed Tim Kirkman, previously Head of Press at Carat, as its new sales director.In his new position, which he will assume later this month, Kirkman will take responsibility for advertising sales across Hachette’s magazine portfolio which includes Elle, Red and Sugar.The newly created position of Sales Director completes Hachette’s board and senior… Continue reading Hachette Appoints Kirkman As Sales Director
Men in the 18-34 age group view more web pages and spend more time online than the average internet user, according to a study by comScore Media Metrix. US media and advertising companies have begun to express concern at the apparent decline in television viewing among young males. One theory is that this key demographic… Continue reading Young Males Flocking To The Internet, Says Report
Marketing communications group HHCL/Red Cell and Manning Gottleib have been awarded a £3 million budget to launch a new government campaign highlighting issues surrounding disability.The contract was won after a four way pitch through the Central Office of Information for the Department for Work and Pensions.The campaign, which will begin in the new year, aims… Continue reading HHCL Red Cell Launches Disability Campaign
Gaming currently accounts for only a small proportion of European mobile entertainment revenues but it is a growing sector that will be worth ₏3 billion by 2008, according to a report by Analysys. The emergence of Java handsets prompted the development of colour arcade games which have attracted considerable interest from consumers. The mobile industry… Continue reading Mobile Games Set For Big Future, Says Analysys
Capital has secured AOL Broadband to sponsor its London Christmas live music event.AOL is hoping its sponsorship of the 95.8 Capital FM Christmas Live show, will enable it to target the key 25 to 34 year old market. It is also hoped the deal will help AOL emphasise its commitment to music content.AOL Broadband is… Continue reading Capital Secures AOL For Christmas Event Sponsorship
Granada Enterprises has secured Farepak Food and Gifts to sponsor its Christmas programming on its Granada Plus channel.Farepack will sponsor the “pick a perfect Christmas” promotion which will invite viewers to pick their favourite programmes to be screened on Christmas Day.From the beginning of November, Plus will run Farepak-branded teasers and promotions encouraging viewers to… Continue reading Farepak To Sponsor Granada Plus At Christmas
Carlton and Granada have confirmed that the former head of Lloyds TSB Sir Brian Pitman is to become interim chairman of ITV plc (see Charles Allen Could Spark Fresh Shareholder Dispute).A steering committee of six non-executive directors, three from Carlton and three from Granada, met earlier today to discuss the future of the board, which… Continue reading ITV Plc Unveils Steering Committee
Concerns over the inexperience and intentions of new BSkyB chief executive James Murdoch are likely to prolong uncertainty at the company, according to city analysts. The appointment of Murdoch, youngest son of media baron Rupert, has irked shareholders concerned that the family may be exerting too great an influence at the satellite broadcaster (see Murdoch’s… Continue reading BSkyB Coronation Could Cause Disruption, Says Merrill Lynch
Almost two-thirds of American internet users plan to research or purchase gifts online during the 2003 holiday season with those in high income households most likely to turn to the web for Christmas presents and ideas.Also On MediaTel Insight Today…US Newspaper Circulation Remains StableDespite competition from other media, US newspaper sales are holding up well… Continue reading MediaTelINSIGHT: Consumers Prepare For An Online Xmas
