More Industry News articles

Advertising inserts are the publicity tool most likely to influence a consumer’s buying decisions and are the most popular medium used by shoppers when looking for help with a purchasing decision. This is according to a new survey by Vertis, a US-based marketing services provider. The Customer Focus 2004: Ad Inserts Study found that 85%… Continue reading Inserts Top Advertising Effectiveness Poll

IPC Ignite’s flagship men’s title Loaded is to issue a special Christmas edition with a free cover-mounted calendar.The Fantasy Island calendar, featuring models from around the world, will be included with December’s edition of the magazine.The calendar is being supported by a nationwide washroom media campaign consisting of posters in men’s toilets and bars. The… Continue reading Loaded Unveils Calendar Issue

The global advertising recession has forced newspaper groups to become more intuitive in the search for income and new revenue strategies are likely to be the main topic at the forthcoming World Newspaper Advertising Conference. The event, organised by the World Association of Newspapers, brings together publishing executives from across the world. Despite the slowdown… Continue reading Newspapers Respond To Changing Advertiser Demands

Week on week analysis of the media sector revealed a strong performance from global advertising group WPP, whose third quarter results beat analysts’ expectations (see WPP Enjoys Healthy Third Quarter) The stock was seen up 3.98% week on week.Elsewhere Carlton was seen up 4.85% following news a senior executive from the group has been appointed… Continue reading Sharewatch: WPP Rises On Strong Results

Channel Five achieved its highest ever viewing share this October, according to unofficial overnight statistics from BARB.The figures show that across the month, the channel attracted an average of 6.9% of all viewing, beating its previous best of 6.7% last February.The channel also attracted a greater proportion of the lucrative 16 to 34 year old… Continue reading Five Achieves Highest Viewing Share In History

Viacom Brand Solutions has launched its first online multinational ad deal for Lego which will run across Nickelodeon’s websites.The deal represents the first time VBS in the UK has done a multinational commercial deal on behalf of Nickelodeon sites in other countries.As part of the deal, VBS will create a micro site promoting Lego Sport’s… Continue reading VBS Launches First Multinational Online Ad Deal

TalkSPORT has secured Vauxhall Vans for a £750,000 sponsorship of the station’s Premiership football coverage in the afternoons.This campaign will see Vauxhall sponsor in the station’s Football First and, for the London area only, commentaries of Chelsea, Spurs and Fulham games.Vauxhall Vans, which will be promoting the Vauxhall Vivaro throughout the football season, will also… Continue reading TalkSPORT Secures Vauxhall For Sponsorship Deal

The Trade Union Congress (TUC) has called on shareholders to vote against the election of James Murdoch as a non-executive director of satellite broadcaster BSkyB. The TUC says that James Murdoch cannot be seen to be a sufficiently independent director of a company of which his father, Rupert Murdoch, is chairman. The move is the… Continue reading Murdoch Faces Pressure From TUC Over Son’s Appointment

The Internet Advertising Bureau (IAB) has joined forces with the European Interactive Advertising Association (EIAA) to launch the first standardised European online ad formats.The new standard sizes are designed to increase the efficiency of planning and executing online ad campaigns across Europe.In order to encourage consistency and transparency the IAB and the EIAA have agreed… Continue reading IAB Unveils Standardised Ad Formats

Contrary to received wisdom, advertising revenues are becoming a less significant factor in the financial performance of global advertising and media agencies, according to analysts at Morgan Stanley. In an industry overview report, the broker advises investors that agencies have become decoupled from the advertising revenue cycle. This is a result of changes in the… Continue reading Agencies Decoupled From Ad Revenue Cycle, Says Morgan Stanley