BSkyB is bracing itself for a torrent of shareholder unrest following the appointment of James Murdoch, son of group chairman Rupert Murdoch, as its new chief executive.According to Sky, James Murdoch was appointed following the unanimous recommendation of a four-member nomination committee of non-executive board members. As a result the board had the simple choice… Continue reading Murdoch’s Son Lands Top Job At BSkyB
New research from Reuters Business Insight and TNS has revealed that advertisers are ignoring older consumers, despite the fact they are set to become the mainstream market.This is the latest in a long line of studies to focus on consumers’ growing disquiet with advertising’s obsession with youth. Reuters claims that by 2006, the over-55s will… Continue reading New Research Urges Marketers To Target Grey Pound
Denise Kingsmill, the deputy chairman of the Competition Commission, has been asked to become the new independent chairman of ITV.According to the Independent On Sunday, Kingsmill was approached by head hunters for Carlton and Granada last week.It is understood the groups have been looking to recruit a new chairman from outside ITV. Sir Brian Pittman,… Continue reading Kingsmill Touted For Top Job At Merged ITV
New research from Reuters Business Insight and TNS has revealed that advertisers are ignoring older consumers, despite the fact they are set to become the mainstream market. This is the latest in a long line of studies to focus on consumers’ growing disquiet with advertising’s obsession with youth. Reuters claims that by 2006, the over-55s… Continue reading New Research Urges Marketers To Target Grey Pound
Advertising inserts are the publicity tool most likely to influence a consumer’s buying decisions and are the most popular medium used by shoppers when looking for help with a purchasing decision. This is according to a new survey by Vertis, a US-based marketing services provider.Also On MediaTel Insight Today…Newspapers Respond To Changing Advertiser DemandsThe global… Continue reading MediaTelINSIGHT: Inserts Top Ad Effectiveness Poll
Advertising inserts are the publicity tool most likely to influence a consumer’s buying decisions and are the most popular medium used by shoppers when looking for help with a purchasing decision. This is according to a new survey by Vertis, a US-based marketing services provider. The Customer Focus 2004: Ad Inserts Study found that 85%… Continue reading Inserts Top Advertising Effectiveness Poll
It is reported that Denise Kingsmill, the deputy chairman of the Competition Commission, has been asked to become the new independent chairman of ITV. According to the Independent On Sunday, Kingsmill was approached by head hunters for Carlton and Granada last week. It is understood the groups have been looking to recruit a new chairman… Continue reading Kingsmill Touted For Top Job At Merged ITV
IPC Ignite’s flagship men’s title Loaded is to issue a special Christmas edition with a free cover-mounted calendar.The Fantasy Island calendar, featuring models from around the world, will be included with December’s edition of the magazine.The calendar is being supported by a nationwide washroom media campaign consisting of posters in men’s toilets and bars. The… Continue reading Loaded Unveils Calendar Issue
The global advertising recession has forced newspaper groups to become more intuitive in the search for income and new revenue strategies are likely to be the main topic at the forthcoming World Newspaper Advertising Conference. The event, organised by the World Association of Newspapers, brings together publishing executives from across the world. Despite the slowdown… Continue reading Newspapers Respond To Changing Advertiser Demands
Cable operator NTL has reported a 68% fall in losses for the third quarter on the back of a surge in broadband subscribers. Revenues were up 4% year on year to £555.2 million in the three months to 30 September. Net losses narrowed from £369.1 million last year to £117.3 million. NTL added almost 100,000… Continue reading Broadband Boom Drives NTL Recovery In Q3
