Emap Elan has announced details of the £3 million revamp of its fortnightly young women’s magazine, More, as the title attempts to appeal to a broader readership.The relaunch will see the fifteen year-old magazine repositioned to appeal to an older 20-something audience in a bid to challenge rival glossy, Glamour, which toppled Cosmopolitan last year… Continue reading Emap Elan Unleashes Revamped More On Rivals
The belief that movie downloading is doing significant harm to the film industry is wide of the mark, if a new report from The Yankee Group is to be believed. Unlicensed downloading is one of the reasons cited by recording companies for the current demise in music sales (see Fall In US Music Sales Blamed… Continue reading Downloading Poses Little Threat To Movie Business
The BBC has underlined its commitment to digital radio and has unveiled its first ever promotional campaign, which will incorporate TV, radio and online elements.The campaign will promote the BBC’s portfolio of digital stations, which includes 1Xtra, Five Live Sports Extra, 6 Music, BBC 7 and the Asian Network.The Corporation has also confirmed details of… Continue reading BBC Reveals Commitment To Digital Radio
One in five digital households in the UK takes free-to-air services, according to the latest figures from the Independent Television Commission (ITC). Over the last six months, the uptake of free-to-air (FTA) digital services – including FTA satellite – has accounted for 60% of the growth of the UK’s digital TV (DTV) market, according to… Continue reading One In Five UK Digital Homes Receives Free-To-Air Services
Over the last six months, the uptake of free-to-air digital services – including FTA satellite – has accounted for 60% of the growth of the UK’s digital TV market, according to the ITC. Overall, the number of multichannel TV homes rose by 4.2% between Q4 2002 and Q1 this year and the sector now accounts… Continue reading MediaTel Insight: Digital Reach Of Free Services
IPC has secured a three year sponsorship deal with a range of the UK’s largest festival promoters to ensure that the NME brand is at the forefront of some of the season’s key live music events.The sponsorship deals have been secured with Mean Fiddler, which handles the Reading and Leeds festivals, DF Concerts for T… Continue reading NME Secures Festival Sponsorship Deal
Active Value, the majority shareholder in Cordiant Communications, this morning again increased its stake in the company. The group purchased an additional 2.5 million shares in Cordiant, taking its holding to 24.5%. This is just shy of the 25% that Active Value needs to make a blocking attempt on Cordiant’s proposed £266 million takeover by… Continue reading Active Value Bumps Up Cordiant Holding To 24.5%
The chances of the Government’s Communications Bill becoming law in its current form looked increasingly tenuous yesterday as opposition to the proposed legislation gained momentum in the House of Lords. A group of peers, headed by Lord Puttnam, chairman of the Joint Scrutiny Committee have already successfully tabled two amendments on the Bill, which is… Continue reading Lords Flex Muscles In Communications Bill Debate
Cordiant Communications was the media sector’s big story once again last week, falling 36.84% week on week after WPP won the battle to take control of the advertising group, with a recommended offer valuing the company’s debt and equity at £266 million (see WPP Seals £266m Cordiant Takeover). However, both groups will be watching today… Continue reading Sharewatch: Cordiant Falls On Deal Concerns
Online advertising has strengthened its position in the marketing mix, but still lags someway behind more traditional types of marketing such as local press and direct mail, according to a new study from Continental Research.The 2003 E-Commerce Report shows that 24% of UK companies regularly use online advertising, helping it to see expenditure increase by… Continue reading Online Advertising Lags Behind Traditional Marketing
