IPC Ignite is to close its monthly Muzik magazine following a drop in circulation and a decline in the popularity of dance music in the charts.The publishing company claims that falling advertising and copy sale revenues at the title, in conjunction with the decline of this section of the music market have meant that the… Continue reading IPC Ignite Pulls The Plug On Muzik Magazine
Guardian Media Group has appointed Michael Holt as sponsorship and promotions manager at Jazz FM London.The appointment marks a return to radio for Holt, whose most recent role was commercial manager at production company UMTV. Prior to this he spent three years as acting head of sponsorship at Virgin Radio and four years at below… Continue reading Jazz FM London Appoints New S&P Manager
The National Magazine Company has announced plans to close Your Home magazine in a move that will see the publisher increase its focus on its House Beautiful title.The decision to fold Your Home follows a 24.5% year on year decline in circulation for the title in the latest ABC results for the six months to… Continue reading Natmags Closes Your Home After Circulation Slump
Freeserve is warning against the unilateral adoption of larger online advertising formats and has released a study showing that users want more control and less interruption when using the internet.The Re:Connect research project reveals that consumers already perceive the internet to be more overloaded with advertising than it actually is and suggests that if online… Continue reading Freeserve Warns Against Larger Online Ads
Granada shareholders are growing increasingly unhappy over the terms of the proposed £2.6 billion merger with Carlton Communications and are concerned about whether they are getting a fair deal.According to a report in The Independent On Sunday, institutional investors met with Granada executives recently to discuss whether the deal, which would save the merged group… Continue reading Granada Shareholders Uneasy Over ITV Merger Deal
Flytxt has been appointed by Electronic Arts to launch two separate mobile marketing campaigns to promote its new Vendetta and Sims Superstar video games, which launch later this month.The campaign to promote the Sims Superstar game will be supported by an advertorial campaign in Smash Hits magazine, which will encourage readers to enter their mobile… Continue reading Flytxt Secures Electronic Arts For SMS Promotion
The Telegraph Group is launching an electronic version of the Daily Telegraph and the Sunday Telegraph in a bid to increase its presence in the lucrative overseas market.The digital screenprint editions of the papers will be charged at a significant premium to the Daily Telegraph and the Sunday Telegraph‘s UK coverprice, although the cost will… Continue reading Telegraph Launches E-Papers For Overseas Market
Viacom Outdoor has secured Proctor & Gamble’s Ariel brand for an innovative advertising and sponsorship campaign that will dominate Southfields and Waterloo Tube stations during this year’s Wimbledon tennis championships.The initiative will see the platform at Southfields station play host to a giant Zanussi-Electrolux washing machine containing a television screen, which broadcasts highlights of Tim… Continue reading Viacom Outdoor Cleans Up With Ace Wimbledon Campaign
The latest global advertising forecasts from ZenithOptimedia offer a mixed prognosis for the industry with regional variances providing cause for consideration. The media services agency continues to predict full-year growth of 2.9% in current currency and 1.0% in constant currencies.Also On MediaTel Insight Today…INM Buoyed By Growth In RevenuesIndependent News & Media has issued an… Continue reading MediaTel Insight: Worldwide Ad Forecasts From Zenith Optimedia
Trinity Mirror was seen in focus yesterday, down 2.18% following the announcement that advertising conditions have remained volatile at the group during the last six months, with a 0.6% increase in Q1 being offset by a 0.4% decline in Q2 (see Advertising Remains Volatile At Trinity Mirror).Meanwhile, the knives were out after Chris Evans was… Continue reading Sharewatch: Trinity Falls On Poor Results
