In 2000, at the height of dotcom fever, US online advertising revenues topped $8 billion, but rapidly fell back to just $6.0 billion last year. However, growth has now started to return and eMarketer expects the $8.1 billion level to be reached in 2006, with strong growth of 12.5% that year.Also On MediaTel Insight Today…Global… Continue reading MediaTel Insight: Latest US Ad Forecasts From eMarketer
US online advertising spend will not return to the boom levels of 2000 for another three years, according to the latest set of forecasts from eMarketer. In 2000, at the height of dotcom fever, US online advertising revenues topped $8 billion, but rapidly fell back to just $6.0 billion last year. However, growth has now… Continue reading Latest US Ad Forecasts From eMarketer
The demand for high-speed internet access via cable modem is set to drive the number of subscribers up from 27 million worldwide by mid-2003 to 34 million by the end of the year, according to a new forecast from In-Stat/MDR. With the demand for cable modem access still increasing, the research group predicts that there… Continue reading Global Cable Modem Users To Hit 68m By 2007, Says In-Stat
Over half of the heads-of-households in the US consider watching television to be important in daily life but more consumers find value in listening to music or using a PC, according to a new report from Parks Associates. In a survey for Electronic Living @ Home, consumers were asked to ascertain the importance of various… Continue reading Music Takes Priority Over TV In The Home, Says Study
Gloomy news has emerged from the latest edition of the IPA’s Bellwether Report, which shows that more marketers are reducing their budgets than are increasing them. The report, published today, found that 29% of companies questioned are revising their current budgets downwards, with just 18% reporting an upward revision. This leaves a net balance of… Continue reading INSIGHTanalysis: IPA Report Shows Few Signs Of Marketing Improvement
Revenue generated from public wi-fi hotspots – areas where wireless devices can connect to networks like the internet – could rise by as much as 121% compound annual growth rate over the next five years, according to a new report from Allied Business Intelligence (ABI). ABI says that wi-fi hotspots are continuing to garner attention… Continue reading Wi-Fi Hotspots On Verge Of Growth, Says Report
Pressure on DSL broadband operators to cut prices could lead to the introduction of unsustainably cheap service offerings, according to analysts at Ovum. The consulting group warns that US and European DSL operators could fall into the same competition trap that has been experienced in Japan and South Korea, where prices for broadband access services… Continue reading DSL Operators Should Resist Slashing Broadband Prices, Says Ovum
Cordiant remained in focus yesterday, down 12.5% after French advertising group, Publicis, attempted to prevent an investigation from the Financial Services Authority, claiming it had not created a false market in Cordiant‘s shares.The take-over deal has become somewhat cloak and dagger following news the mysterious Syrian-born chess promoter, Nahed Ojjeh, has increased her stake in… Continue reading Sharewatch: Cordiant Falls As Take-Over Saga Drags On
MTV and Motorola have launched the first stage of their £46 million, cross-promotional ad campaign with an integrated weekly TV show devoted to music and youth, entitled Mash.The new show is to launch across the MTV Europe Network later this month and will bring together music and mobile phones. It will feature extensive Motorola branding,… Continue reading MTV And Motorola Launch £46m Cross-Promotional Ad Deal
Recent figures from the IAB show that levels of online spend during the latter part of 2002 were even greater than during the dotcom boom. However, there is still a certain amount of scepticism towards the medium and Jim Brigden, sales director of Overture UK, calls on marketers to put the past behind them and… Continue reading NewsLine Column: The Online Advertising Revolution
