The saga of troubled advertising group, Cordiant Communications, has taken another turn today, as majority shareholder, Active Value, succeeded in gaining control of more than one quarter of the group’s shares. Active Value has been busily snatching up Cordiant shares over the last few weeks and today acquired a further 2.5 million, taking its holding… Continue reading Active Value Takes 25% Of Cordiant Shares
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Trinity Mirror has unveiled a study which reveals a high level of advertiser satisfaction with its regional newspaper titles.According to the research, nine out of ten advertisers said they were satisfied with the service provided by Trinity’s regional titles, which were praised for their strong personal relationships with customers, their ability to turn around creative… Continue reading Advertisers Give Trinity Mirror The Thumbs Up
The rate of growth of the number of women online in Europe is so slow that if current patterns continue, it will be 2010 before there are as many women as men using the internet. According to new research from Nielsen//NetRatings, 42% of European internet users were women as of May 2003; this represents a… Continue reading Gender Parity Of Online Europeans Will Take 7 Years
Trinity Mirror has refused to comment on speculation that it is planning to sell its titles in Northern Ireland as part of a shake-up at the UK publisher.According to a report in the Financial Times, senior executives from Trinity Mirror have approached regional publishing groups Gannett and Johnston Press to sound out the possibility of… Continue reading Trinity Mirror May Sell Irish Titles
The belief that movie downloading is doing significant harm to the film industry is wide of the mark, if a new report from The Yankee Group is to be believed. Unlicensed downloading is one of the reasons cited by recording companies for the current demise in music sales (see Fall In US Music Sales Blamed… Continue reading Downloading Poses Little Threat To Movie Business
Emap Elan has announced details of the £3 million revamp of its fortnightly young women’s magazine, More, as the title attempts to appeal to a broader readership.The relaunch will see the fifteen year-old magazine repositioned to appeal to an older 20-something audience in a bid to challenge rival glossy, Glamour, which toppled Cosmopolitan last year… Continue reading Emap Elan Unleashes Revamped More On Rivals
One in five digital households in the UK takes free-to-air services, according to the latest figures from the Independent Television Commission (ITC). Over the last six months, the uptake of free-to-air (FTA) digital services – including FTA satellite – has accounted for 60% of the growth of the UK’s digital TV (DTV) market, according to… Continue reading One In Five UK Digital Homes Receives Free-To-Air Services
The BBC has underlined its commitment to digital radio and has unveiled its first ever promotional campaign, which will incorporate TV, radio and online elements.The campaign will promote the BBC’s portfolio of digital stations, which includes 1Xtra, Five Live Sports Extra, 6 Music, BBC 7 and the Asian Network.The Corporation has also confirmed details of… Continue reading BBC Reveals Commitment To Digital Radio
Over the last six months, the uptake of free-to-air digital services – including FTA satellite – has accounted for 60% of the growth of the UK’s digital TV market, according to the ITC. Overall, the number of multichannel TV homes rose by 4.2% between Q4 2002 and Q1 this year and the sector now accounts… Continue reading MediaTel Insight: Digital Reach Of Free Services
IPC has secured a three year sponsorship deal with a range of the UK’s largest festival promoters to ensure that the NME brand is at the forefront of some of the season’s key live music events.The sponsorship deals have been secured with Mean Fiddler, which handles the Reading and Leeds festivals, DF Concerts for T… Continue reading NME Secures Festival Sponsorship Deal
