Freeview is now available in as many as 1.6 million households, but new research suggests the digital terrestrial service is failing to market itself as a commercial platform.A recent poll carried out by digital TV agency, Guerillascope, has found that while the majority of people are aware of Freeview, more than half think it is… Continue reading Freeview Fails To Market Itself As Commercial Platform
Consolidated figures from the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers show that US online adspend was slightly higher in the fourth quarter of last year than announced in preliminary results in April (see US Online Adspend Drops 17% In 2002). The restated figures put Q4 internet spend at $1.6 billion, up from the previously reported… Continue reading IAB Revises US Q4 Internet Spend To $1.6bn
Outdoor advertising group Mega Profile has merged with Forrest Outdoor Media to develop the market for large scale poster sites in Scotland.The newly consolidated group will be called Mega Forrest and will be jointly owned by the two companies, which hope to grow their business north of the border.Mega Forrest will aim to drive the… Continue reading Mega Profile And Forrest Outdoor Merge In Scotland
Troubled Cordiant Communications has announced that it is on the verge of reaching a deal that will ensure its survival in the advertising marketplace. In a statement yesterday, the global marketing group, which is more than £200 million in debt, said that talks with unnamed companies were progressing and details of a deal should be… Continue reading Crisis At Cordiant Nears Resolution
In three years time, most of the mobile phones sold in Western Europe will be camera-embedded devices, says a new report from Gartner Dataquest. The research firm estimates that by 2006, sales of camera-capable phones across the region will exceed 70 million. Some 66% of mobiles will come with an in-built camera, up from 9%… Continue reading Camera Phones To Galvanise European Mobile Market
Advertisers have warned that proposals from Carlton and Granada to link advertising rates with audience figures in an attempt to secure approval for their planned £2.7 billion merger, would not go far enough to address their competition concerns.The Institute Of Practitioners In Advertising believes that a behavioural remedy, thought to have been put forward by… Continue reading Advertisers Wary Of Revised ITV Merger Plans
Advertisers have warned that proposals from Carlton and Granada to link advertising rates with audience figures in an attempt to secure approval for their planned £2.7 billion merger, would not go far enough to address their competition concerns. The Institute Of Practitioners In Advertising believes that a behavioural remedy, thought to have been put forward… Continue reading Advertisers Wary Of Revised ITV Merger Plans
Growth in advertising and media expenditure will be modest this year, although somewhat higher than in 2002, according to the latest Global Entertainment And Media Outlook report from PricewaterhouseCoopers (PwC).Also On MediaTel Insight Today…IAB Revises US Q4 Internet Spend To $1.6bnConsolidated figures from the Internet Advertising Bureau (IAB) show that US online adspend was slightly… Continue reading MediaTel Insight: Media & Ent Spend To Grow 4.8%
WPP was seen in focus yesterday, down 0.36% on reports that Cordiant‘s largest shareholder has urged the advertising group to put its rescue plan to a vote after an extraordinary general meeting was called for the end of the month, potentially quashing WPP’s plans for a cut price take-over deal. Analysts have suggested Cordiant‘s debt… Continue reading Sharewatch: WPP Falls On Cordiant Deal Doubts
The Observer has boosted its magazine offering with a new monthly music publication entitled The Observer Music Monthly.The new title, which compliments the existing Observer Sport and Observer Food Monthly magazines, will launch later this month with the backing of a heavyweight ad campaign and marketing activity to support each individual issue.The magazine will be… Continue reading Observer Launches New Monthly Music Title
