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UK advertising spend posted a 1.5% nominal growth in the first quarter of the year, although after adjusting for inflation, expenditure showed a decline of 1.5%, according to the latest figures from the Advertising Association and World Advertising Research Centre (WARC). The high spots in Q1 were outdoor and direct mail, which turned in current… Continue reading UK Q1 Adspend: Up In Current Prices, Down After Inflation

Freeview is helping to convince large numbers of refuseniks to join the digital revolution, with new figures showing the service is now available in as many as 1.6 million households.Research commissioned by the BBC and Dixons shows that the digital terrestrial service has sold over 800,000 adapters since its launch in October (see BBC Revives… Continue reading Freeview Convinces Sceptics To Join Digital Revolution

Despite the continuing uncertainty in technology markets and disappointing uptake of new mobile data services, the cellular industry has picked itself up and shown renewed signs of growth in the past year. This upward trend is set to prevail during 2003 but following a sector-wide reality check, operators have been forced to lower their long-term… Continue reading INSIGHTanalysis: Mobile Sector Seeks To Maintain Growth

ITV2 achieved its highest ever monthly audience share in May to become the second most popular non-terrestrial channel behind Sky One.The latest data shows that ITV2 took a 2.16% share of all viewing in multi-channel homes last month, overtaking E4, UK Gold and the recently launched BBC3 to cement its position as one of the… Continue reading ITV2 Turns Up Heat On Competition During May

Digital terrestrial TV service, Freeview, is helping to convert more and more people from analogue to digital, with new figures showing that the service is now available in 1.6 million households. Research commissioned by the BBC and Dixons shows that Freeview has sold over 800,000 adapters since its launch in October, bringing the total number… Continue reading Freeview Hits 1.6m Box Sales

The Competition Commission may delay its report to the Government on the proposed £2.6 billion merger of Carlton and Granada in order to further consult advertisers and rival broadcasters.The Commission was due to report the findings of its enquiry into the creation of a single ITV and suggest its recommended remedies for competition concerns to… Continue reading Competition Commission May Delay ITV Merger Verdict

Cordiant remained the media sector’s big mover on Monday, falling 25% on suggestions that the troubled ad group has entered into exclusive negotiations with WPP. If correct this move could prove disastrous for shareholders and could quash dealers’ hopes of a bidding war to restore value to the company.Meanwhile, GWR was also in the spotlight… Continue reading Sharewatch: Cordiant Plummets Despite Take-Over Talk

Despite the continuing uncertainty in technology markets and disappointing uptake of new mobile data services, the cellular industry has picked itself up and shown renewed signs of growth in the past year. This upward trend is set to prevail during 2003 but following a sector-wide reality check, operators have been forced to lower their long-term… Continue reading MediaTel Insight: Mobile Sector Seeks To Maintain Growth

Viacom Outdoor is responding to the increasing demand for pan-European outdoor advertising strategies with the appointment of Clive Punter to the newly created role of director of international sales.Punter, currently joint managing director of Viacom Outdoor UK, will continue to be based at the company’s London office and will take on the role in addition… Continue reading Viacom Outdoor To Capitalise On International Sales

Global communication company, Aegis Group, is bringing all its media operations under an umbrella platform called Aegis Media.The network will comprise all Aegis’ client-related media brands including Carat, Posterscope and its portfolio of specialist communications services agencies.Aegis Media will also support the company’s new independent media network, Vizeum, which will be launched on 16 June.… Continue reading Aegis Centralises Media Operations