Freeserve is warning against the unilateral adoption of larger online advertising formats and has released a study showing that users want more control and less interruption when using the internet.The Re:Connect research project reveals that consumers already perceive the internet to be more overloaded with advertising than it actually is and suggests that if online… Continue reading Freeserve Warns Against Larger Online Ads
Granada shareholders are growing increasingly unhappy over the terms of the proposed £2.6 billion merger with Carlton Communications and are concerned about whether they are getting a fair deal.According to a report in The Independent On Sunday, institutional investors met with Granada executives recently to discuss whether the deal, which would save the merged group… Continue reading Granada Shareholders Uneasy Over ITV Merger Deal
Flytxt has been appointed by Electronic Arts to launch two separate mobile marketing campaigns to promote its new Vendetta and Sims Superstar video games, which launch later this month.The campaign to promote the Sims Superstar game will be supported by an advertorial campaign in Smash Hits magazine, which will encourage readers to enter their mobile… Continue reading Flytxt Secures Electronic Arts For SMS Promotion
The Telegraph Group is launching an electronic version of the Daily Telegraph and the Sunday Telegraph in a bid to increase its presence in the lucrative overseas market.The digital screenprint editions of the papers will be charged at a significant premium to the Daily Telegraph and the Sunday Telegraph‘s UK coverprice, although the cost will… Continue reading Telegraph Launches E-Papers For Overseas Market
Viacom Outdoor has secured Proctor & Gamble’s Ariel brand for an innovative advertising and sponsorship campaign that will dominate Southfields and Waterloo Tube stations during this year’s Wimbledon tennis championships.The initiative will see the platform at Southfields station play host to a giant Zanussi-Electrolux washing machine containing a television screen, which broadcasts highlights of Tim… Continue reading Viacom Outdoor Cleans Up With Ace Wimbledon Campaign
The latest global advertising forecasts from ZenithOptimedia offer a mixed prognosis for the industry with regional variances providing cause for consideration. The media services agency continues to predict full-year growth of 2.9% in current currency and 1.0% in constant currencies.Also On MediaTel Insight Today…INM Buoyed By Growth In RevenuesIndependent News & Media has issued an… Continue reading MediaTel Insight: Worldwide Ad Forecasts From Zenith Optimedia
Trinity Mirror was seen in focus yesterday, down 2.18% following the announcement that advertising conditions have remained volatile at the group during the last six months, with a 0.6% increase in Q1 being offset by a 0.4% decline in Q2 (see Advertising Remains Volatile At Trinity Mirror).Meanwhile, the knives were out after Chris Evans was… Continue reading Sharewatch: Trinity Falls On Poor Results
MTV has secured Unilever’s Heartbrand ice cream brand to sponsor its new pan-European Shakedown dancing competition.The deal will incorporate sponsorship credits around the Shakedown TV programme on MTV, as well as branding and flyposting on the competition tour, which will take place in a variety of clubbing locations across Europe.The campaign will see Heartbrand, which… Continue reading MTV Secures Unilever Brand For European Shakedown
The Government now looks almost certain to bow down to pressure from the House of Lords and accept Lord Puttnam’s plurality test amendment to the Communications Bill, in a move that will end the long running deadlock over the relaxation of the media ownership regulations (see Puttnam Threatens To Quash Communications Bill).The proposal to impose… Continue reading Government Almost Certain To Accept Puttnam Proposal
Games publisher Acclaim has taken advertising to new heights by training a team of branded pigeons to fly over Wimbledon to raise awareness of its new tennis game.The bird brained PR stunt will see a team of 20 specially trained pigeons branded with harmless water-based paint in an attempt to turn them into flying advertisements… Continue reading Bird Brained Advertising Takes To The Air
