MTV is launching a global ad campaign across its 16 channels in a bid to increase its brand impact in the increasingly crowded music television market.The global campaign, which will be made up of a montage of 3 second clips from MTV’s world-wide channels, will launch later this month. The branding initiative has been entitled… Continue reading MTV Launches Global Ad Campaign
The BBC has resolved its dispute with BSkyB over the positioning of BBC1 and BBC2 on the satellite broadcaster’s electronic programming guide. Earlier this year the Corporation’s decision not to renew its digital encryption deal with BSkyB sparked a row between the two broadcasting heavyweights, with the latter threatening to relegate the BBC’s flagship channels… Continue reading BBC Resolves Digital Distribution Dispute With BSkyB
The BBC has resolved its dispute with BSkyB over the positioning of BBC1 and BBC2 on the satellite broadcaster’s electronic programming guide.Earlier this year the Corporation’s decision not to renew its digital encryption deal with BSkyB sparked a row between the two broadcasting heavyweights, with the latter threatening to relegate the BBC’s flagship channels to… Continue reading BBC Resolves Digital Distribution Dispute With BSkyB
Shares in Cordiant Communications were suspended on the London Stock Exchange this morning pending clarification of the advertising group’s tenuous financial situation. The latest development comes after a weekend of intricate negotiations as Cordiant sought to secure a buyer. A takeover appears to be the only way the company can be saved following a number… Continue reading Cordiant Shares Suspended Amid Takeover Fight
The latest NRS figures for the six months to April 2003 reveal another impressive period for Richard Desmond’s Daily Star, which continues to shine with its no-nonsense approach to celebrity news and sport boosting readership.The title outperformed its tabloid rivals during April, with readership increasing by a notable 31.5% year on year. The Sun managed… Continue reading NRS National Newspaper Round-Up – April 2003
Lord Black, chairman of Hollinger, may be forced to sell assets to avert the collapse of his publishing group following a failed attempt to restructure company debts. Last month, Hollinger, the parent company of The Daily Telegraph, called on preference shareholders to agree to a deferment of redemption on the basis that it could not… Continue reading Shareholders Reject Hollinger Proposals
Ofcom, the new media and communications super-regulator, has begun the next phase of its recruitment process and is searching for candidates to fill 13 specific roles including head of audience, consumer and market research.The new catch-all organisation appointed its chief executive and senior management team earlier this year (see Ofcom Announces Senior Management Team), but… Continue reading Ofcom Begins Next Phase Of Recruitment
Trinity Mirror is believed to have ruled out selling its national newspaper titles, which include the Daily Mirror and the People, following an extensive review of its business. According to a report in today’s Times, the decision to keep the titles was the result of a wide ranging review of the company instigated by Trinity’s… Continue reading Trinity Mirror Rules Out Newspaper Sales
Shares in Cordiant Communications were suspended on the London Stock Exchange this morning pending clarification of the advertising group’s tenuous financial situation.The latest development comes after a weekend of intricate negotiations as Cordiant sought to secure a buyer. A takeover appears to be the only way the company can be saved following a number of… Continue reading Cordiant Shares Suspended Amid Takeover Fight
BT is merging its Openworld high-speed internet service into a new joint venture with Yahoo! The move, which comes as BT pledges to put broadband at centre of its strategy, will see the creation of a new endeavour called BT Yahoo! Broadband. The co-branded service will give BT Openworld users access to a range of… Continue reading BT Goes Down Broadband Road With Yahoo!
