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The saga of troubled advertising group, Cordiant Communications, has taken another turn today, as majority shareholder, Active Value, succeeded in gaining control of more than one quarter of the group’s shares. Active Value has been busily snatching up Cordiant shares over the last few weeks and today acquired a further 2.5 million, taking its holding… Continue reading Active Value Takes 25% Of Cordiant Shares

The European Commission’s plans to outlaw sex discrimination in advertising and the media have been condemned by British advertisers.The Institute Of Practitioners in Advertising has described the proposal, which could put an end to advertising that fails to “respect human dignity” and outlaw television programmes that stereotype men and women, as “baffling”.It plans work alongside… Continue reading Plans To Ban Sexist Advertising Are Condemned

Channel 4 has increased its programming budget for the coming year by an additional £9 million to £439 million, the highest annual budget in the channel’s history. Announcing the new budget, chief executive Mark Thompson says that whilst the advertising market remains uncertain, it is vitally important to continue to invest money on-screen in order… Continue reading Channel 4 Boosts Programming Budget To Record High

Dennis Publishing’s flagship men’s lifestyle title Maxim has launched its first ever above-the-line marketing campaign in an attempt to increase circulation.The two-week campaign, which begins later this month, will incorporate a range of outdoor advertising as well as ambient, radio and viral email activity.The attention-grabbing creatives will feature a series of embarrassing scenarios that young… Continue reading Maxim Aims To Boost Circulation With Above-The-Line Push

Havas, the global advertising and communications network, will this morning announce plans to overhaul the structure of its businesses, by integrating communications, marketing and advertising divisions in each of its territories. According to a report in today’s Financial Times, the French company plans to consolidate operations into single agencies in Britain, the Netherlands, Germany and… Continue reading Havas To Consolidate Global Operations

The saga of troubled advertising group, Cordiant Communications, has taken another turn today, as majority shareholder, Active Value, succeeded in gaining control of more than one quarter of the group’s shares.Active Value has been busily snatching up Cordiant shares over the last few weeks and today acquired a further 2.5 million, taking its holding to… Continue reading Active Value Takes 25% Of Cordiant Shares

US advertising spend is forecast to grow by 4.3% this year to reach $124.7 billion, according to a new set of figures from TNS Media Intelligence/CMR. Unveiling its mid-year AdWatch: Outlook 2003 report at a conference in New York yesterday, the group upgraded its January prediction of 3.3% growth for the full-year. “The first quarter… Continue reading TNS/CMR Upgrades US 2003 Ad Growth To 4.3%

Lad’s mag pioneer James Brown is stepping down as director of I Feel Good Publishing following its recent sale to Dennis Publishing. The former Loaded and GQ editor has resigned from the company’s board along with fellow directors, Christopher Akers and Rodger Sargent, just weeks after selling I Feel Good Publishing to Felix Dennis-owned Choice… Continue reading Lad’s Mag Pioneer Turns His Back On I Feel Good

Granada Enterprises has secured bookmaker, Betfred, to sponsor ITV1’s regional Soccer Sunday throughout the 2003 and 2004 season.The six-figure deal will see Betfred branding and sponsorship credits appear throughout the weekly regional sports programme, which features football action from local Nationwide League clubs, alongside news and views on the top football stories of the week.The… Continue reading Granada Secures Betfred To Sponsor Soccer Sunday

The BBC has underlined its commitment to digital radio and has unveiled its first ever promotional campaign, which will incorporate TV, radio and online elements.The campaign will promote the BBC’s portfolio of digital stations, which includes 1Xtra, Five Live Sports Extra, 6 Music, BBC 7 and the Asian Network.The Corporation has also confirmed details of… Continue reading BBC Reveals Commitment To Digital Radio