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Global communication company, Aegis Group, is bringing all its media operations under an umbrella platform called Aegis Media. The network will comprise all Aegis’ client-related media brands including Carat, Posterscope and its portfolio of specialist communications services agencies. Aegis Media will also support the company’s new independent media network, Vizeum, which will be launched on… Continue reading Aegis Centralises Media Operations

Global communication company, Aegis Group, is bringing all its media operations under an umbrella platform called Aegis Media.The network will comprise all Aegis’ client-related media brands including Carat, Posterscope and its portfolio of specialist communications services agencies.Aegis Media will also support the company’s new independent media network, Vizeum, which will be launched on 16 June.… Continue reading Aegis Centralises Media Operations

The Competition Commission may delay its report to the Government on the proposed £2.6 billion merger of Carlton and Granada in order to further consult advertisers and rival broadcasters. The Commission was due to report the findings of its enquiry into the creation of a single ITV by 25 June. At this point it would… Continue reading Competition Commission May Delay ITV Merger Verdict

WPP chief Sir Martin Sorrell has reiterated his belief that the advertising upturn will not take place until next year and it could be 2008 before the real boom arrives.The respected protagonist told delegates at the World Association of Newspapers in Dublin that the media and advertising sector would finally rebound in 2004. This is… Continue reading Advertising Boom Is Five Years Away, Says Sorrell

The financial rescue plans at UK cable company, Telewest Communications, appear to have been snagged by bondholders trying to squeeze a bit more value out of the proposed debt-for-equity swap. The plan is for Telewest’s bondholders to subsume £3.5 billion of the company’s £5.3 billion debt in return for control of around 97% of the… Continue reading Bondholders Push For More In Telewest Debt Swap

UK advertising spend posted a 1.5% nominal growth in the first quarter of the year, although after adjusting for inflation, expenditure showed a decline of 1.5%, according to the latest figures from the Advertising Association and World Advertising Research Centre (WARC). The high spots in Q1 were outdoor and direct mail, which turned in current… Continue reading UK Q1 Adspend: Up In Current Prices, Down After Inflation

Despite an overwhelming amount of hype surrounding its launch at the end of the nineties, interactive TV has been slow getting out of the blocks. However, after a number of false starts the medium is slowly finding its way into the marketing mix and Nigel Gwilliam, e-commerce and new media consultant at the IPA, is… Continue reading NewsLine Column: A Crucial Year For Interactive TV

Despite the continuing uncertainty in technology markets and disappointing uptake of new mobile data services, the cellular industry has picked itself up and shown renewed signs of growth in the past year. This upward trend is set to prevail during 2003 but following a sector-wide reality check, operators have been forced to lower their long-term… Continue reading INSIGHTanalysis: Mobile Sector Seeks To Maintain Growth

UK advertising spend posted a 1.5% nominal growth in the first quarter of the year, although after adjusting for inflation, expenditure showed a decline of 1.5%, according to the latest figures from the Advertising Association and World Advertising Research Centre (WARC).The high spots in Q1 were outdoor and direct mail, which turned in current currency… Continue reading War In Iraq Slows Growth In UK Adspend

Emap is stepping up the pressure on its main rivals in the teenage magazine sector by relaunching Bliss with a new design and added features.The refreshed title will be unveiled next month with the support of an extensive trade promotion. It will appear as a special fashioned themed issue with a covermounted “beach babe” kit… Continue reading Emap Steps Up Competition With Re-Launched Bliss