GWR’s sales house Opus has revealed the findings of a study which claims that listeners to Classic FM respond better to advertising than their pop music counterparts.The new research, entitled The Radio Brain Waves Study, utilised special brain-imaging technology to measure how listeners respond to communications on a second by second basis.The project measured the… Continue reading Classic FM Listeners Respond Better To Ads
Freeview has awarded the last remaining channel space on its digital multiplex to CBM Media, which is launching a sport and entertainment station at the end of this month.The new channel, called CBM, will broadcast a range of British sport, with a focus on secondary events that don’t currently receive much TV exposure. It will… Continue reading Freeview Completes Offering With New Sports Channel
WPP has cleared one of the last hurdles en route to the acquisition of Cordiant Communications by agreeing to buy out the outstanding debt held by a US investment fund.The global advertising group has paid £90 million to Cerberus Capital Management, a week after offering £266 million to take control of Cordiant and its existing… Continue reading WPP Raises Stakes In Cordiant Tug Of War
Yahoo! is launching a pan-European advertising campaign to promote three of Nissan’s new models.The seven-figure campaign for the new Micra 350Z, X-Trail and sports coupé models begins later this month and runs to the end of the year, with ads across Yahoo’s European network of websites in the UK, Ireland, Germany, France, Italy and Spain.Commenting… Continue reading Yahoo! Secures Nissan For Pan-European Ad Campaign
The Institute Of Practitioners In Advertising has strengthened its opposition to the proposed £2.6 billion merger of Carlton and Granada and has branded plans to regulate the way in which ITV sells airtime advertising as “flawed, complex and dangerously open to abuse”.Earlier this week both the IPA and ISBA appeared before the Competition Commission to… Continue reading Advertisers Strengthen Opposition To ITV Merger
Wi-fi hotspots are one of the main talking points in the Telecoms, Media and Technology (TMT) sector at the present time with observers divided over the potential impact of wireless LAN.Also On MediaTel Insight Today…Viacom May Bid For Vivendi Cable AssetsReports have emerged that US media giant Viacom is set to bid for some of… Continue reading MediaTel Insight: Sense Of Realism Needed In WLAN Market
Online video advertising is poised to experience noticeable growth this year but spending will still account for only a small proportion of interactive adspend. Jupiter Research reports that 65% of marketers plan to try online video advertising this year, up from just 38% in 2002. However, investment will remain low with just 25% intending to… Continue reading Online Video Advertising Grows In Popularity
Wi-fi hotspots are one of the main talking points in the Telecoms, Media and Technology (TMT) sector at the present time with observers divided over the potential impact of wireless LAN. WLAN relies on radio waves to transfer data with laptop and PDA users able to access the internet at high speeds of up to… Continue reading INSIGHTanalysis: Sense Of Realism Needed In WLAN Market
The global wireless user base will increase by 49% over the next four years and reach 1.72 billion by 2007, according to a new report from The Yankee Group. The company’s latest Global Wireless/Mobile Forecast shows that 18.6% of the world’s population now have mobile phones. Numbers are set to increase by almost a half… Continue reading Worldwide Mobile Revenues Set To Soar
The Government now looks almost certain to bow to pressure from the House of Lords and accept Lord Puttnam’s plurality test amendment to the Communications Bill, in a move that will end the long running deadlock over the relaxation of the media ownership regulations (see Puttnam Threatens To Quash Communications Bill). The proposal to impose… Continue reading Government Almost Certain To Accept Puttnam Proposal
