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Total UK advertising expenditure was relatively flat in 2002 as the football World Cup prompted a second half revival following a difficult start to the year, according to figures published today. The Advertising Statistics Yearbook from the Advertising Association shows that spending, including agency and production costs increased by 1.2% to £16.7 billion. However, this… Continue reading INSIGHTanalysis: 2002 UK Advertising Revenue Figures

Internet users that have a penchant for a particular website are more likely to be well disposed towards marketing messages and buy advertised products, according to a recent report from the Online Publishers Association (OPA). The study, conducted by comScore Networks, was the second to look for correlations between site affinity and attitudes to advertising.… Continue reading Website Affinity Driving Purchase Intent, Says Study

The number of mobile portal users in Western Europe will exceed 40 million by 2007, according to findings from IDC. A mobile portal is a powerful and flexible tool used for delivering specialised services to a wide range of handset users. IDC examined the potential of these applications in sixteen countries and concluded that the… Continue reading Mobile Portals Offer Gateway To Next Generation Services

The global CRM market is expected to total almost $18 billion by 2006, according to a new report by the Aberdeen Group. Customer Relationship Management (CRM) is a concept used to learn more about customers’ needs and behaviors in order to improve relationships with them. Aberdeen believes that various innovations are set to bring about… Continue reading CRM Spending To Grow 30% By 2006, Says Report

Ipsos-RSL last week issued Europe 2003, its fourth annual report on the lives of the continent’s elite residents. The survey of Europeans in the top 4% bracket is carried out for media planning purposes to ascertain the media consumption and lifestyle of more than 10 million affluent consumers. To qualify, respondents must be at least… Continue reading Media Habits Of Movers And Shakers Under Scrutiny

This week sees The Rural and Regional Broadband Conference organised by the The Access to Broadband Campaign (ABC) which seeks to find out how high-speed internet services can be made accessible and affordable for all members of British society. The UK government remains committed to the objective of making the UK the leading broadband market… Continue reading UK Conference To Debate Broadband Divide

Cordiant was the sector’s big mover last week, up 36.36%, after it was revealed that a Syrian billionairess is the independent investor who recently purchased a 2% stake in the troubled advertising group. The private investment, alongside that of leading shareholder Active Value may scupper WPP’s takeover bid for the group(see Endgame No Clearer As… Continue reading Sharewatch: Cordiant Rises On Independent Investment

The Independent Television Commission (ITC) has received 126 complaints over a Halfords ad, which featured chimpanzees dressed as humans.The ad, which included the strapline: “with our deals you pay peanuts so we thought we’d give you monkeys” showed chimpanzees dressed in tracksuits riding bikes and ‘working’ on cars.The ad provoked a flurry of complaints from… Continue reading Halfords Climbs Down Over Chimp Advertising

Sky News has launched a new broadband content service, called Sky News Active, which it claims is the world’s first interactive news channel.The new service will feature video streaming and additional content from Sky News and will be similar to the Sky News Active service available via digital television.It will consist of eight special channels… Continue reading Sky News Launches Broadband Services

Granada Enterprises has extended its sponsorship agreement with Silentnight Beds, which is to sponsor the fourth series of Where The Heart Is later this month.The sponsorship agreement, which will incorporate animated break bumpers, will be worth around £500,000 and last for the entire series.The deal was brokered by Stewart Hunt, senior sponsorship executive at Granada… Continue reading Granada Cuddles Up To Silentnight