The BBC has underlined its commitment to digital radio and has unveiled its first ever promotional campaign, which will incorporate TV, radio and online elements.The campaign will promote the BBC’s portfolio of digital stations, which includes 1Xtra, Five Live Sports Extra, 6 Music, BBC 7 and the Asian Network.The Corporation has also confirmed details of… Continue reading BBC Reveals Commitment To Digital Radio
The Daily Mail & General Trust has failed to overturn a ruling by the Office of Fair Trading that one of its Scottish newspaper divisions was guilty of predatory pricing against a rival. The OFT ruled last September that Aberdeen Journals, owned by DMGT subsidiary Northcliffe Newspapers, had been guilty of anti-competitive conduct (see Northcliffe… Continue reading DMGT Fails In Predatory Pricing Appeal
Over the last six months, the uptake of free-to-air digital services – including FTA satellite – has accounted for 60% of the growth of the UK’s digital TV market, according to the ITC. Overall, the number of multichannel TV homes rose by 4.2% between Q4 2002 and Q1 this year and the sector now accounts… Continue reading MediaTel Insight: Digital Reach Of Free Services
RTL, the pan-European broadcaster, plans to retain its stake in UK terrestrial station, Five, despite the Government’s plans to clear the way for non-EU investors to acquire the business. The relaxation of the media ownership regulations has prompted fierce speculation that RTL may decide to sell its 65% stake in the channel to Rupert Murdoch’s… Continue reading RTL Not Interested In Selling Five Stake
IPC has secured a three year sponsorship deal with a range of the UK’s largest festival promoters to ensure that the NME brand is at the forefront of some of the season’s key live music events.The sponsorship deals have been secured with Mean Fiddler, which handles the Reading and Leeds festivals, DF Concerts for T… Continue reading NME Secures Festival Sponsorship Deal
The rate of growth of the number of women online in Europe is so slow that if current patterns continue, it will be 2010 before there are as many women as men using the internet. According to new research from Nielsen//NetRatings, 42% of European internet users were women as of May 2003; this represents a… Continue reading Gender Parity Of Online Europeans Will Take 7 Years
Cordiant Communications was the media sector’s big story once again last week, falling 36.84% week on week after WPP won the battle to take control of the advertising group, with a recommended offer valuing the company’s debt and equity at £266 million (see WPP Seals £266m Cordiant Takeover). However, both groups will be watching today… Continue reading Sharewatch: Cordiant Falls On Deal Concerns
Online advertising has strengthened its position in the marketing mix, but still lags someway behind more traditional types of marketing such as local press and direct mail, according to a new study from Continental Research.The 2003 E-Commerce Report shows that 24% of UK companies regularly use online advertising, helping it to see expenditure increase by… Continue reading Online Advertising Lags Behind Traditional Marketing
Trinity Mirror has refused to comment on speculation that it is planning to sell its titles in Northern Ireland as part of a shake-up at the UK publisher. According to a report in the Financial Times, senior executives from Trinity Mirror have approached regional publishing groups Gannett and Johnston Press to sound out the possibility… Continue reading Trinity May Sell Irish Titles
RAJAR has reissued first quarter listening figures for two London stations after a reporting error was discovered.According to Ipsos-RSL, which conducts the survey, a mix-up resulted from the incorrect coding of the listening between Chrysalis’ LBC 97.3 FM and LBC News 1152.The revised figures reveal that Chrysalis Radio’s flagship FM talk station has grown more… Continue reading LBC Listening Figures Corrected
