Times Newspapers and Red Media have released a study designed to give advertisers an insight into the luxury goods market, by identifying the impulses behind premium brand shopping.The research, carried out by branding specialist Millward Brown, is part of the ‘premium knowledge’ study into the behaviours and attitudes of luxury brand consumers. It quashes the… Continue reading Research Reveals Impulses Behind Luxury Shopping
Channel 4 has increased its programming budget for the coming year by an additional £9 million to £439 million, the highest annual budget in the channel’s history. Announcing the new budget, chief executive Mark Thompson says that whilst the advertising market remains uncertain, it is vitally important to continue to invest money on-screen in order… Continue reading Channel 4 Boosts Programming Budget To Record High
The saga of troubled advertising group, Cordiant Communications, has taken another turn today, as majority shareholder, Active Value, succeeded in gaining control of more than one quarter of the group’s shares.Active Value has been busily snatching up Cordiant shares over the last few weeks and today acquired a further 2.5 million, taking its holding to… Continue reading Active Value Takes 25% Of Cordiant Shares
Havas, the global advertising and communications network, will this morning announce plans to overhaul the structure of its businesses, by integrating communications, marketing and advertising divisions in each of its territories. According to a report in today’s Financial Times, the French company plans to consolidate operations into single agencies in Britain, the Netherlands, Germany and… Continue reading Havas To Consolidate Global Operations
Granada Enterprises has secured bookmaker, Betfred, to sponsor ITV1’s regional Soccer Sunday throughout the 2003 and 2004 season.The six-figure deal will see Betfred branding and sponsorship credits appear throughout the weekly regional sports programme, which features football action from local Nationwide League clubs, alongside news and views on the top football stories of the week.The… Continue reading Granada Secures Betfred To Sponsor Soccer Sunday
Lad’s mag pioneer James Brown is stepping down as director of I Feel Good Publishing following its recent sale to Dennis Publishing. The former Loaded and GQ editor has resigned from the company’s board along with fellow directors, Christopher Akers and Rodger Sargent, just weeks after selling I Feel Good Publishing to Felix Dennis-owned Choice… Continue reading Lad’s Mag Pioneer Turns His Back On I Feel Good
Lad’s mag pioneer James Brown is stepping down as director of I Feel Good Publishing following its recent sale to Dennis Publishing.The former Loaded and GQ editor has resigned from the company’s board along with fellow directors, Christopher Akers and Rodger Sargent, just weeks after selling I Feel Good Publishing to Felix Dennis-owned Choice Publishing… Continue reading Lad’s Mag Pioneer Turns His Back On I Feel Good
US advertising spend is forecast to grow by 4.3% this year to reach $124.7 billion, according to a new set of figures from TNS Media Intelligence/CMR. Unveiling its mid-year AdWatch: Outlook 2003 report at a conference in New York yesterday, the group upgraded its January prediction of 3.3% growth for the full-year. “The first quarter… Continue reading TNS/CMR Upgrades US 2003 Ad Growth To 4.3%
Channel 4 has increased its programming budget for the coming year by an additional £9 million to £439 million, the highest annual budget in the channel’s history.Commenting on the increased investment, Mark Thompson, chief executive of Channel 4, said: “At a time when the advertising market remains uncertain, it is vitally important that we continue… Continue reading Channel 4 Boosts Programming Budget To Record High
Mobile messaging stands at an industry crossroads and decisions and actions taken over the next twelve months will determine the direction and potential of the medium, according to a new report from Analysys. If the development of the mobile phone industry was chronicled, text messaging would be regarded as the surprise success story. It remains… Continue reading Mobile Operators Seek Road To Messaging Riches
