JCDecaux has overhauled its national sales teams with a range of internal promotions designed to provide a better service to advertisers.The shake-up will see senior account manager, Ged Glover, promoted to the position of sales manager, with responsibility for all business booked through Outdoor Connection. He will report to national sales manager, Jamie Lindsay and… Continue reading JCDecaux Restructures National Sales Team
The success of digital terrestrial television (DTT) service, Freeview, should not impact too heavily on BSkyB’s pay-TV satellite business, as the demographic profiles of the customers of the two platforms are notably different, according to analysts at Merrill Lynch. Freeview currently attracts a significantly older customer profile than Sky, with almost three quarters of Freeview… Continue reading Freeview Success Should Not Hurt Sky, Says Merrill Lynch
Cordiant Communications has been valued at just £10 million by WPP’s rescue takeover deal, announced this morning. Before news of the loss of the Allied Domecq advertising account sent Cordiant’s shares spiralling down, the company had a market capitalisation of around £113 million.However, Cordiant will not come that cheap for WPP, as the buyout brings… Continue reading WPP Seals £266m Cordiant Takeover
Patricia Hodgson, chief executive of the Independent Television Commission, claims the BBC’s decision to launch a free satellite service will have a profound effect on the broadcasting landscape.Speaking at the IEA conference in London yesterday, Hodgson described the Corporation’s decision to end its conditional access deal with BSkyB and begin transmitting its channels unencrypted on… Continue reading BBC Satellite Service Will Transform Digital Broadcasting
Cordiant Communications has been valued at just £10 million by WPP’s rescue takeover deal, announced this morning. Before news of the loss of the Allied Domecq advertising account sent Cordiant’s shares spiralling down, the company had a market capitalisation of around £113 million (see Potential Buyers Circle Crisis-Ridden Cordiant). However, Cordiant will not come that… Continue reading WPP Seals £266m Cordiant Takeover
Claire Payne, UK ad director of the Financial Times, has been poached by Associated Newspapers to become managing director of its free ads paper Loot.Payne, who has been at the Financial Times for the last five years, played a major role in overseeing the paper’s recent redesign and the introduction of a new Saturday magazine,… Continue reading Financial Times Loses Payne To Associated Newspapers
There appears to be no improvement in ITV advertising levels on the horizon, according to Morgan Stanley analysts, with September looking unlikely to provide the previously-anticipated pick-up in trading.At a broadcasting conference held by Morgan Stanley, a major UK media buyer told analysts that his firm sees no sign of recovery in September, with revenues… Continue reading Morgan Stanley Downgrades ITV Forecasts
Universal McCann‘s head of advertising forecasting Robert Coen has slightly downgraded his US and global advertising growth predictions for 2003 in the latest edition of his Insider’s Report. Following a slightly weaker than anticipated first half, full-year 2003 US adspend growth has been cut from December’s 5.0% forecast to 4.6% (see Universal McCann Expert Upbeat… Continue reading Coen Pulls Down 2003 Ad Forecasts
New Broadcasting Minister, Lord McIntosh, claims the switch to digital TV will be a “win-win” situation, but has admitted the Government is unclear on the potential uses for the analogue spectrum.Speaking at yesterday’s Westminster Media Forum, McIntosh defended plans to go ahead with with the conversion to digital TV by the current 2006/2010 deadline, but… Continue reading Government Unclear On Uses For Analogue TV Spectrum
The global DSL market continues to prosper with latest figures showing that the number of lines increased by over 15% in the first three months of 2003. Point Topic reports that there were 41.4 million DSL lines worldwide at the end of the first quarter, up from 35.9 million at the close of 2002 (see… Continue reading Research Shows Worldwide DSL Growth
