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WPP chief Sir Martin Sorrell has reiterated his belief that the advertising upturn will not take place until next year and it could be 2008 before the real boom arrives. The respected protagonist told delegates at the World Association of Newspapers in Dublin that the media and advertising sector would finally rebound in 2004. This… Continue reading Advertising Boom Is Five Years Away, Says Sorrell

2002 was a pivotal year for the European broadband market, as the number of high-speed internet connections and associated revenues went through the roof, says a new study from IDC. The research company predicts that the numer of connections will grow to almost 62 million in 2007.Also On MediaTel Insight Today…US To Lead Global Ad… Continue reading MediaTel Insight: Broadband Casts Its Net Across Europe

Carlton and Granada remained in focus yesterday on continued reports that venture capital group, Apax Partners, is forging ahead with its plans to make a bid for a merged ITV company. It is understood that the group has tried to persuade Lord Hollick to buy back into the network. The stocks were seen down 2.69%… Continue reading Sharewatch: ITV Shares Dip Amid Take-Over Rumours

The adoption of high-speed internet services continued apace in the US during the second half of last year, with a growth of 23% in the number of lines in use, according to the latest data from the Federal Communications Commission (FCC). The number of lines rose from 16.2 million to 19.9 million in H2; in… Continue reading US High-Speed Internet Lines Jump 23% In Second Half

Channel 4 has pledged to bring more high-brow programming to its Saturday night schedules after announcing it has axed Chris Evans’ gameshow Girls and Boys after just one series.The show, which saw 100 men and 100 women compete for the chance to spend £100,000 in a week, marked Evans’ much anticipated return to broadcasting (see… Continue reading Channel 4 Calls Time On Boys And Girls

2002 was a pivotal year for the European broadband market, as the number of high-speed internet connections and associated revenues went through the roof, says a new study from IDC. Broadband is having a dramatic effect on internet usage across the continent (see Broadband Heralds Growth In European Internet Use) with time spent online increasing… Continue reading Broadband Casts Its Net Across Europe

Global communication company, Aegis Group, is bringing all its media operations under an umbrella platform called Aegis Media.The network will comprise all Aegis’ client-related media brands including Carat, Posterscope and its portfolio of specialist communications services agencies.Aegis Media will also support the company’s new independent media network, Vizeum, which will be launched on 16 June.… Continue reading Aegis Centralises Media Operations

WPP chief Sir Martin Sorrell has reiterated his belief that the advertising upturn will not take place until next year and it could be 2008 before the real boom arrives.The respected protagonist told delegates at the World Association of Newspapers in Dublin that the media and advertising sector would finally rebound in 2004. This is… Continue reading Advertising Boom Is Five Years Away, Says Sorrell

Despite an overwhelming amount of hype surrounding its launch at the end of the nineties, interactive TV has been slow getting out of the blocks. However, after a number of false starts the medium is slowly finding its way into the marketing mix and Nigel Gwilliam, e-commerce and new media consultant at the IPA, is… Continue reading NewsLine Column: A Crucial Year For Interactive TV

Global communication company, Aegis Group, is bringing all its media operations under an umbrella platform called Aegis Media. The network will comprise all Aegis’ client-related media brands including Carat, Posterscope and its portfolio of specialist communications services agencies. Aegis Media will also support the company’s new independent media network, Vizeum, which will be launched on… Continue reading Aegis Centralises Media Operations