Trinity Mirror, the UK’s largest newspaper group, today said that advertising conditions have remained volatile during the last six months, with a 0.6% increase in Q1 being offset by a 0.4% decline in Q2. Overall, the period will show flat year on year growth for the group.Trinity says that the weaker performance in Q2 reflects… Continue reading Advertising Remains Volatile At Trinity Mirror
Times Newspapers and Red Media have released a study designed to give advertisers an insight into the luxury goods market, by identifying the impulses behind premium brand shopping.The research, carried out by branding specialist Millward Brown, is part of the ‘premium knowledge’ study into the behaviours and attitudes of luxury brand consumers. It quashes the… Continue reading Research Reveals Impulses Behind Luxury Shopping
Total terrestrial TV revenue held firm during May, with a modest year on year increase to almost £234 million. The outlook was positive for the majority of broadcasters and the only negative movement was experienced by ITV, which is facing the full scrutiny of the Competition Commission over the proposed Carlton/Granada merger (see Competition Commission… Continue reading TV Market Round-Up – May 2003
The Times is extending its portfolio of supplements with the launch of a new weekly guide to life in London, called The Knowledge.The new supplement, which launches at the beginning of July, will come in a handy A5 format and will contain 64 pages dedicated to life in the UK’s capital city. The title will… Continue reading Times Launches New Weekly Guide To London Life
Hachette Filipacchi’s glossy teen magazine ELLEgirl is to increase its frequency from quarterly to bi-monthly from next month in response to the increasing popularity of the title.Hachette claims the move reflects its commitment to expanding its teen portfolio and is in keeping with the global launch strategy for the magazine, which is published in seven… Continue reading Hachette Filipacchi Takes ELLEgirl Bi-Monthly
Sky News has seen a significant decline in viewing figures since the end of the war in Iraq, according to the latest wave of research from GfK.The second set of results from the National Broadcast Media Survey show that Sky News saw its weekly reach fall by 5% points between 10 March and 25 May,… Continue reading GfK Research Reveals Drop In Viewing For Sky News
Chris Evans has lost his multimillion pound claim for damages against SMG’s Virgin Radio, after the station sacked him from his breakfast show in June 2001 (see Virgin Terminates Evans’ Contract).The high-profile TV and radio presenter claimed he was unfairly dismissed and proceeded to sue SMG for the loss of share options worth £8.6 million.… Continue reading SMG Triumphs Over Evans In High Court Battle
US radio revenues were flat during May, after returning to a slight growth during April, according to the latest figures from the US Radio Advertising Bureau. A consistent recovery is now expected in the third quarter.Also On MediaTel Insight Today…Magazine Publishers Secure Print And Web Ad DealsAlmost two thirds of consumer magazine publishers have managed… Continue reading MediaTel Insight: US Radio Revenue Flat In May, Q3 Growth Predicted
WPP was seen under pressure yesterday, down 2.48%, as its bid to take-over troubled advertising group, Cordiant, appeared increasingly tenuous. Investment firm, Active Value, is seeking to block the bid and it is understood that the group has increased its stake in Cordiant to 24.5%, just 0.5% short of the amount it would need to… Continue reading Sharewatch: WPP Falls As Cordiant Rebels Gain Ground
It’s no secret that the national newspaper industry is in gradual decline, with the rapid rise of the internet and other new media channels causing overall circulation and readership to drop significantly over the last ten years. The latest figures from the Advertising Association also added to the malaise of the sector, by revealing that… Continue reading Feature: News For The Digital Generation
