Freeview is now available in as many as 1.6 million households, but new research suggests the digital terrestrial service is failing to market itself as a commercial platform.A recent poll carried out by digital TV agency, Guerillascope, has found that while the majority of people are aware of Freeview, more than half think it is… Continue reading Freeview Fails To Market Itself As Commercial Platform
Outdoor advertising group Mega Profile has merged with Forrest Outdoor Media to develop the market for large scale poster sites in Scotland.The newly consolidated group will be called Mega Forrest and will be jointly owned by the two companies, which hope to grow their business north of the border.Mega Forrest will aim to drive the… Continue reading Mega Profile And Forrest Outdoor Merge In Scotland
Advertisers have warned that proposals from Carlton and Granada to link advertising rates with audience figures in an attempt to secure approval for their planned £2.7 billion merger, would not go far enough to address their competition concerns.The Institute Of Practitioners In Advertising believes that a behavioural remedy, thought to have been put forward by… Continue reading Advertisers Wary Of Revised ITV Merger Plans
Troubled Cordiant Communications has announced that it is on the verge of reaching a deal that will ensure its survival in the advertising marketplace. In a statement yesterday, the global marketing group, which is more than £200 million in debt, said that talks with unnamed companies were progressing and details of a deal should be… Continue reading Crisis At Cordiant Nears Resolution
Growth in advertising and media expenditure will be modest this year, although somewhat higher than in 2002, according to the latest Global Entertainment And Media Outlook report from PricewaterhouseCoopers (PwC).Also On MediaTel Insight Today…IAB Revises US Q4 Internet Spend To $1.6bnConsolidated figures from the Internet Advertising Bureau (IAB) show that US online adspend was slightly… Continue reading MediaTel Insight: Media & Ent Spend To Grow 4.8%
2002 was a pivotal year for the European broadband market, as the number of high-speed internet connections and associated revenues went through the roof, says a new study from IDC.Broadband is having a dramatic effect on internet usage across the continent with time spent online increasing all the time and activities such as shopping and… Continue reading Broadband Usage Grows Across Europe
Total US magazine advertising revenues rose by 11.2% in May, closing at $1.7 billion, according to the latest data from the Publishers Information Bureau (PIB). The number of advertising pages rose by 2.3% year on year to 20,807. In the year-to-date, advertising revenue closed at $7.0 billion, an increase of 10.2% on May 2002. Advertising… Continue reading US Magazine Ad Revenues And Volumes Rise In May
Cordiant Communications was seen in focus yesterday on reports that lenders might be asked to roll over the group’s borrowings. rather than write them down part of its £250 million debt. The stock was seen down 9.09%.Meanwhile, Carlton and Granada were also seen under pressure on reports that United Business Media has distanced itself from… Continue reading Sharewatch: Cordiant In Focus On Debt Concerns
The relative cost of using outdoor advertising has risen more quickly than all other media over the last seven years, according to media inflation figures. The data shows that it is more than twice as expensive than in 1995 to reach a given number of people using outdoor advertising.Also On MediaTel Insight Today…Service Providers Look… Continue reading MediaTel Insight: Outdoor Media Inflation Outstrips Sectors
Consumer uptake of high-definition televison (HDTV) has so far failed to match expectations but there is evidence of widespread awareness and signs that affluent consumers, in particular, will help to drive growth. A new survey from Leichtman Research Group (LRG) has revealed that only 4% of US consumers are HDTV owners. Until now, HD-enabled televisions… Continue reading High Earners Drawn To HDTV
