IPC’s market leading celebrity magazine Now is publishing a special edition dedicated to celebrity hairstyles and is supporting it with an interactive TV campaign in hair salons across the UK.Now Celebrity Hair is on sale at the moment and includes a number of specially created features such as Celebrity Cool Cuts and Celebrities Go Back… Continue reading Now Uses iTV To Promote Celebrity Hair Spin-Off
The Government’s plans to relax the media ownership regulations came under increasing threat in the House of Lords yesterday, as support grew for Lord Puttnam’s proposal to impose public interest tests on large media groups wanting to buy Channel Five. Reports suggest that peers from all parties have vowed to vote down the Communications Bill… Continue reading Government Faces Growing Threat From Rebel Peers
Cunning Stunts has devised a novel way to cut through the increasing amount of advertising clutter and has launched Backsides, a campaign to promote FHM‘s High Street Honey 2003 competition.The creative agency has invited models in coastal resorts around the country to wear a temporary tattoo on their bottoms to raise awareness of the competition,… Continue reading Cunning Stunts Gets Cheeky With FHM Ad Campaign
WPP’s plans to buyout Cordiant Communications (see WPP Seals £266m Cordiant Takeover) may be scuppered yet, if intransigent majority shareholder, Active Value, manages to gather together a sufficient holding in Cordiant to block the deal. Active Value has explicitly stated that it would like to see Cordiant remain independent and has proposed to inject more… Continue reading Active Value Ups Cordiant Stake To Block WPP Deal
Live Premiership football matches could return to ITV and the BBC for the first time in over a decade as the Premier League announces major changes to the way it sells its main media rights package.BSkyB has enjoyed a monopoly on live top-level English football since it first secured the broadcast rights to Premiership games… Continue reading TV Giants Battle For Live Premiership Football Rights
United Business Media (UBM) this morning said that its businesses are now trading in the most stable conditions experienced in the last two years, with the exception of some impact from the SARS virus. All business are now trading in line with expectations and UBM is continuing to act to keep costs down in order… Continue reading UBM Sees Most Stable Conditions In Two Years
GWR’s sales house Opus has secured a six-figure deal to advertise video mobile services group, 3, across The Mix network.The campaign will be a media first for the video mobile company and the radio network, which will link their systems together to allow video messaging to be sent directly to The Mix’s website, koko.com.The promotion… Continue reading Opus Puts 3 In The Mix With Promotional Campaign
Chrysalis Radio has secured Wella ShockWaves as the six-figure sponsor of the entire Galaxy network for the summer season.The campaign, which was brokered by Drum PHD, will use on-air, online and SMS activity to promote the Galaxy network in the UK and Ibiza with the strapline: “Do Your Do.”The activity begins later this month with… Continue reading Galaxy Secures Wella For Major Summer Promotion
Four out of ten dial-up subscribers in the US are considering switching to broadband, according to a new report from Horowitz Associates. By the end of March it is estimated that 31% of American homes had a broadband internet connection, up from 21% a year earlier (see US Broadband Reaches 30m, But Growth Looks Set… Continue reading Broadband Wagon Gathers Momentum In US
Cordiant Communications has been valued at just £10 million by WPP’s rescue takeover deal, announced this morning. Before news of the loss of the Allied Domecq advertising account sent Cordiant’s shares spiralling down, the company had a market capitalisation of around £113 million.However, Cordiant will not come that cheap for WPP, as the buyout brings… Continue reading WPP Seals £266m Cordiant Takeover
