More Industry News articles

The Advertising Standards Authority (ASA) has stepped up its fight against spam with the launch of a new set of guidelines designed to help consumers reduce the amount of unsolicited commercial emails they receive. The guidelines have been issued in response to the growing problem of spam, which now accounts for around 40% of global… Continue reading UK Authorities Take Measures To Can Spam

US online retail sales increased by 15% year on year in the second quarter of 2003, according to BizRate. Mediapost reports figures from the shopping comparison site which show that online retail expenditure rose from $10 billion in Q2 2002 to $11.6 billion in Q2 2003. Growth has therefore slowed since the same time last… Continue reading Online Retail Sales Grow In Q2

Broadband internet access will be installed in 50 million, or 30%, of European homes by 2008, representing 57% of the online population at that time, according to a new report from Forrester Research. The research group has revised its forecasts after stronger than expected growth in 2002, also taking into account continued price cuts and… Continue reading Broadband To Hit 30% Penetration In Europe By 2008

Business-to-consumer (B2C) ecommerce revenues in Europe are set to surpass $240 billion by 2006, representing a rise of 300% over 2003’s projected $60.7 billion spend. This is according to new figures from eMarketer‘s Europe E-Commerce: B2B & B2C report, which shows that there will be an annual growth of approximately $60 billion between now and… Continue reading European B2C Ecommerce To Pass $240bn By 2006

More than half of UK mobile users believe that there is nothing of interest that their mobile phone could offer other than the standard voice and text applications, according to a survey by Mediaedge:cia. However, the survey of 500 adults found that whilst the majority are not interested in any of the advanced services of… Continue reading Over Half Of UK Mobile Users Uninterested In Advanced Services

Mobile phone usage in Europe is likely to hit an 80% penetration saturation point around 2008, after which growth is likely to stall, according to new forecasts from Forrester Research. The research group predicts that there will be 310.7 million European mobile subscribers by 2008, representing a 79% penetration of the total population, as shown.… Continue reading European Mobile Penetration Will Hit 80% Ceiling, Says Forrester

WPP was seen in focus, up 2.63%, despite news Active Value, the investment group seeking to block the acquisition of Cordiant Communications, has increased its stake in the troubled advertising group once more (see Sorrell Stands Firm On Cordiant Deal).Elsewhere Reuters was seen in the spotlight, up 4.85%, benefiting from optimism amongst traders about its… Continue reading Sharewatch: WPP Rises On Cordiant Deal

RAJAR’s rejection of electronic measurement may have provoked condemnation from Wireless Group chairman, Kelvin MacKenzie, but the move has received the support of advertising agencies keen to maintain the currency used to trade millions of pounds worth of radio audiences.The decision follows fifteen months of extensive testing of two audio meters, the Arbitron Portable People… Continue reading Agencies Support Rejection Of Electronic Measurement

The Newspaper Marketing Agency (NMA) has announced a significant expansion of its team, with the appointment of former Mindshare Worldwide managing partner Nigel Bromley to the key role of senior marketing manager.Bromley will help the NMA forge a close working relationship media planners and agencies in an attempt to promote national newspapers to advertisers. He… Continue reading NMA Boosts Team With Senior Marketing Appointment

Shadow Culture Secretary, John Wittingdale, has branded the Government’s decision to accept Lord Puttnam’s plurality test amendment to the Communications Bill a “humiliating surrender” to those opposing the liberalisation of the media ownership regulations (see Government Ends Media Ownership Deadlock).The outspoken Conservative MP said the eleventh hour amendment to impose a special public interest test… Continue reading Tories Attack ‘Humiliating’ Communications Bill U-Turn