TalkSPORT has secured the new 11 88 88 directory service for a special promotion across its “No Nonsense” sports breakfast show.The £40,000 promotion deal, which begins later this month, will invite listeners to answer a variety of Formula 1 questions in order to win cash prizes. The competion will feature the new directory service’s strapline,… Continue reading TalkSPORT Secures New Directory Service For Promotion
Dennis Publishing has announced the appointment of Michael Hodges as editor of its flagship men’s lifestyle magazine, Jack, following its recent acquisition of I Feel Good Publishing (see New Acquisition Makes Dennis Feel Good).Hodges was formerly executive editor of Maxim and Maxim Fashion and has written for titles including The Observer and The Sunday Times.His… Continue reading Dennis Publishing Announces New Editor At Jack
The contrasting fortunes of advertising markets on either side of the Atlantic became more apparent in June with bullish mood in the US unmatched in the UK and across Europe. However, economic growth is slow in most major countries and there is little prospect of a boom to rival that of the late nineties. Reflecting… Continue reading INSIGHTanalysis: Media Healthcheck – June 2003
Revenues from online gaming are set to rise from last year’s $875 million to over $5 billion worldwide by 2008, according to a new report from DFC Intelligence. The research group predicts that this growth will be driven by video games consoles users, as well as PC-based subscription services. By 2008, it forecasts that the… Continue reading Online Gaming Revenues To Pass $5bn By 2008, Says Report
The cost of GPRS data will have to fall if it is to achieve its potential. So says a new report, GPRS Pricing Improves, But Users Still Paying A Packet, from Strategy Analytics. GPRS has been made more accessible through the introduction of a pay-per-use pricing system. However, prices are generally found in the $10… Continue reading GPRS Users Still Overcharged, Says Report
Respected market observer, Sir Martin Sorrell, yesterday told WPP’s AGM that there are signs of stabilisation in the advertising and marketing services industry, particularly in the US. Sorrell has long held the belief that a turnaround in the depressed advertising sector would not begin until 2004 and that it could take until 2008 for growth… Continue reading Sorrell Sees Signs Of Stabilisation
The European internet population continues to grow at a healthy rate and new research suggests that it is on target to top 200 million by the end of 2003. The IDC study One Europe? Internet Usage and eCommerce in Western, Central and Eastern Europe 2002-2006 highlights the fact that increased connectivity is moving the European… Continue reading European Internet Usage Continues To Climb
Advertising conditions for the US newspaper sector are improving in June, following a disappointing May, where revenues rose by just 1%, according to analysts at Merrill Lynch. The broker says that it now expects the second quarter to return growth of around 2%. For the whole of 2003, growth is predicted to be 2.9%, with… Continue reading US Newspaper Spend To Grow 3% In 2003, Says Merrill Lynch
Independent News & Media was seen in focus yesterday, up 0.93% after delivering an up-beat trading statement, which revealed the group is on target to deliver an encouraging set of interim results (see INM Reports Strong Start To Year).Elsewhere, Reuters was seen under pressure, down 3.97% as profit takers moved in despite posting a gain… Continue reading Sharewatch: INM Inches Up Following Results
The women’s monthly magazine market is set to face further competition with the launch of a new glossy lifestyle title from Sibella Publishing.The new title, which is developing under the name Project Swan, will have a cover price of £3 and a first issue target circulation of 60,000.The magazine, which is set to compete with… Continue reading New Travel Title Swans Into Women’s Magazine Market
