The Times is extending its internet advertising portfolio to include a new travel classifieds search engine in a bid to drive online revenues.Times Online users will be able to search for world-wide choices from a range of travel options including accommodation, flights and cruises. The new service will also give advertisers the opportunity to include… Continue reading Times Online Extends Classified Ad Service
Freeview is now available in as many as 1.6 million households, but new research suggests the digital terrestrial service is failing to market itself as a commercial platform.A recent poll carried out by digital TV agency, Guerillascope, has found that while the majority of people are aware of Freeview, more than half think it is… Continue reading Freeview Fails To Market Itself As Commercial Platform
PHD Compass is restructuring its national operations with greater emphasis on the key advertising centres of London and Manchester.As part of the move, which will see the two cities become PHD’s primary business hubs, Ben Harrison, previously media director in London, will take on the role of media director South and Bridget Moore, formerly at… Continue reading PHD Compass Restructures To Focus On Key Ad Centres
Following the very successful online Sports Quiz, which raised nearly £5,000 for the Whizz-kidz charity, MediaTel Group took the theme offline this week at W1 sports bar, Shoeless Joe’s, raising a further £650, as 13 crack teams of sporting know-alls battled it out for the quiz equivalent of the Jules Rimet trophy (small but very… Continue reading Opus Take The Trophy At First MediaTel Group Charity Quiz Night
The relative cost of using outdoor advertising has risen more quickly than all other media over the last seven years, according to media inflation figures. The data shows that it is more than twice as expensive than in 1995 to reach a given number of people using outdoor advertising. A standard measure of the cost… Continue reading Outdoor Media Inflation Outstrips Other Sectors
Granada Enterprises has secured Barclays as the six-figure sponsor of ITV1’s South Bank Show.The deal, which begins later this month, was created and negotiated on behalf of Barclays by Starcom Motive. It will incorporate broadcast sponsorship of the highbrow arts programme into 2004, as well as heavy branding at the annual South Bank Show awards.Mark… Continue reading Granada Secures Barclays For South Bank Show Sponsorship
There is likely to be a slowdown in broadband growth in the US unless providers take steps to persuade dial-up users that it is beneficial to upgrade. This is one of the main conclusions of a new report on the subject by Ipsos-Insight. It is estimated that around 19 million US households had a high-speed… Continue reading Service Providers Look To Combat Broadband Slowdown
2002 was a pivotal year for the European broadband market, as the number of high-speed internet connections and associated revenues went through the roof, says a new study from IDC.Broadband is having a dramatic effect on internet usage across the continent with time spent online increasing all the time and activities such as shopping and… Continue reading Broadband Usage Grows Across Europe
Total US magazine advertising revenues rose by 11.2% in May, closing at $1.7 billion, according to the latest data from the Publishers Information Bureau (PIB). The number of advertising pages rose by 2.3% year on year to 20,807. In the year-to-date, advertising revenue closed at $7.0 billion, an increase of 10.2% on May 2002. Advertising… Continue reading US Magazine Ad Revenues And Volumes Rise In May
Cordiant Communications was seen in focus yesterday on reports that lenders might be asked to roll over the group’s borrowings. rather than write them down part of its £250 million debt. The stock was seen down 9.09%.Meanwhile, Carlton and Granada were also seen under pressure on reports that United Business Media has distanced itself from… Continue reading Sharewatch: Cordiant In Focus On Debt Concerns
