Granada Enterprises has secured Barclays as the six-figure sponsor of ITV1’s South Bank Show.The deal, which begins later this month, was created and negotiated on behalf of Barclays by Starcom Motive. It will incorporate broadcast sponsorship of the highbrow arts programme into 2004, as well as heavy branding at the annual South Bank Show awards.Mark… Continue reading Granada Secures Barclays For South Bank Show Sponsorship
Channel 4 has pledged to bring more high-brow programming to its Saturday night schedules after announcing it has axed Chris Evans’ gameshow Girls and Boys after just one series.The show, which saw 100 men and 100 women compete for the chance to spend £100,000 in a week, marked Evans’ much anticipated return to broadcasting (see… Continue reading Channel 4 Calls Time On Boys And Girls
WPP chief Sir Martin Sorrell has reiterated his belief that the advertising upturn will not take place until next year and it could be 2008 before the real boom arrives.The respected protagonist told delegates at the World Association of Newspapers in Dublin that the media and advertising sector would finally rebound in 2004. This is… Continue reading Advertising Boom Is Five Years Away, Says Sorrell
Advertisers may be missing the mark by targeting their campaigns at ABC1 consumers, with new research showing that men and women from lower social groupings have higher disposable incomes and fewer overheads.The latest study from youth research group, Vegas, shows that a new demographic group known as “Geezers” is driving consumer culture with its love… Continue reading Research Reveals The Pulling Power Of Geezers
Associated Newspapers has won its legal battle to prevent Richard Desmond from calling his new London newspaper the Evening Mail.Desmond, who owns the Express Newspaper Group, will have to rethink the name of his planned London free-sheet after a high court judge ruled that readers could mistake the title for an evening version of either… Continue reading Associated Triumphs Over Desmond In Evening Mail Dispute
Associated Newspapers has won its court battle to prevent Richard Desmond from calling his new London paper the Evening Mail or the London Mail for fears it could be confused with the Daily Mail.Desmond, who owns the Express Newspaper Group, is set to launch the Evening Mail later this year. The title would compete directly… Continue reading Associated Maitains Control Of Mail Title In London
Global advertising will grow at a compound rate of 4.1% between 2002 and 2007, according to a report to be released by PricewaterhouseCoopers (PWC) this week. In advance of the release of the Global Entertainment And Media Outlook report, the Los Angeles Times reports that PWC expects the US to lead advertising and media growth,… Continue reading US To Lead Global Ad Rise, Predicts PWC Report
Maiden Outdoor has beaten-off competition from incumbent Clear Channel to secure the £20 million contract for Manchester City Council’s outdoor sites.The ten year contract includes 200 48-sheet sites and 20 96-sheet sites and makes Maiden the biggest outdoor contractor in the Manchester area.Commenting on the deal, a spokesman for Maiden Outdoor said: “We will be… Continue reading Maiden Secures £20m Outdoor Contract For Manchester
WPP chief Sir Martin Sorrell has reiterated his belief that the advertising upturn will not take place until next year and it could be 2008 before the real boom arrives. The respected protagonist told delegates at the World Association of Newspapers in Dublin that the media and advertising sector would finally rebound in 2004. This… Continue reading Advertising Boom Is Five Years Away, Says Sorrell
Media Audits UK has bolstered its management team with the appointment of former Mediahead managing director, Philippa Hainsworth.Hainsworth, who joins the company next month, will work alongside the recently recruited Tony Emment and Nick Sparey to further the growth experienced by the group last year.Her departure will come as a blow to Mediahead, which appointed… Continue reading Hainsworth Takes Up Senior Role At Media Audits
