Out of home viewing helped Sky News to see its daily audience more than double during the first days of the war in Iraq, according to the findings of GfK’s controversial new audience measurement survey.The research, which uses an electronic wristwatch device to audit broadcast audiences, shows that the rolling news channel saw its average… Continue reading Sky News Boosted By New Measurement System
Mobile internet services attracted 535 million page impressions during April, according to the latest figures from the Mobile Data Association (MDA) and the UK’s four GSM network operators.The figures reflect the growing popularity of WAP enabled mobile phones, with the daily average number of page impressions for the month rising to 21 million, almost double… Continue reading Mobile Users Continue To Turn To WAP During April
After slipping back by 2% in March, the US radio sector has returned to slight growth in April, up by 1% year on year, according to the latest data from the US Radio Advertising Bureau (RAB).Also On MediaTel Insight Today…SMS Remains Dominant Mobile Data ApplicationWith the notable exception of SMS, mobile data services have failed… Continue reading MediaTel Insight: US Radio Returns 1% Growth In April
Cordiant remained in the spotlight yesterday after reports that its clients want the advertising group to seek “an industry partner” in its attempt to claw back some money for its investors. The stock was seen up 29.17%Meanwhile, allegations of corporate greed remained in focus on news that WPP’s chief executive, Sir Martin Sorrell, is facing… Continue reading Sharewatch: Cordiant Up On Hopes Of ‘Industry Partnership’
Aside from a blip caused by war uncertainty in March this year, UK advertising has shown year on year growth in every single month since May 2002, according to data from Nielsen Media Research. Across the period, overall media spend rose by 3.8%, with television leading the way on 8.2% growth. Press remains the weakest… Continue reading INSIGHTanalysis: UK Media And Advertising Outlook
The age-old adage that bigger is always better applies to many things, but not, it seems, to radio, with the latest round of financial results showing that some of the UK’s smaller commercial operators experienced stronger advertising revenue growth than their larger competitors.Amongst the UK’s key commercial radio companies the smaller, but by no means… Continue reading Feature: Bigger Is Not Always Better In Radio
Aegis Group, the global communications network, is to withdraw funding from US internet marketing firm NewworldIQ and is set to write off millions of dollars in investment. NWIQ was acquired by eVerger, a joint venture between Aegis and Warburg Pincus, at the peak of the dotcom boom but business has proved lacklustre and the decision… Continue reading Aegis To Write Down Investment In Dotcom Marketers
Fierce competition in the market for high-speed internet access means that UK consumers pay some of the lowest prices in Europe for residential broadband services, according to figures from communications regulator, Oftel. The latest international benchmarking survey shows that continued rivalry between service and network providers – such as BT, Freeserve, AOL and Telewest –… Continue reading UK Consumers Pay Less For Broadband
Fierce competition in the market for high-speed internet access means that UK consumers pay some of the lowest prices in Europe for residential broadband services, according to figures from communications regulator, Oftel.The latest international benchmarking survey shows that continued rivalry between service and network providers, such as BT, Freeserve, AOL and Telewest, has caused prices… Continue reading UK Consumers Pay Less For Broadband
Cordiant Communications has made clear that it aims to find an industry partner rather than undergo thorough restructuring that would enable it to continue as a standalone company. The troubled advertising group said in a statement yesterday that discussions with clients were at an ‘advanced stage’ and there was consensus over the need to find… Continue reading Cordiant Committed To Buyout Strategy
