The BBC has underlined its commitment to digital radio and has unveiled its first ever promotional campaign, which will incorporate TV, radio and online elements.The campaign will promote the BBC’s portfolio of digital stations, which includes 1Xtra, Five Live Sports Extra, 6 Music, BBC 7 and the Asian Network.The Corporation has also confirmed details of… Continue reading BBC Reveals Commitment To Digital Radio
Over the last six months, the uptake of free-to-air digital services – including FTA satellite – has accounted for 60% of the growth of the UK’s digital TV market, according to the ITC. Overall, the number of multichannel TV homes rose by 4.2% between Q4 2002 and Q1 this year and the sector now accounts… Continue reading MediaTel Insight: Digital Reach Of Free Services
IPC has secured a three year sponsorship deal with a range of the UK’s largest festival promoters to ensure that the NME brand is at the forefront of some of the season’s key live music events.The sponsorship deals have been secured with Mean Fiddler, which handles the Reading and Leeds festivals, DF Concerts for T… Continue reading NME Secures Festival Sponsorship Deal
Cordiant Communications was the media sector’s big story once again last week, falling 36.84% week on week after WPP won the battle to take control of the advertising group, with a recommended offer valuing the company’s debt and equity at £266 million (see WPP Seals £266m Cordiant Takeover). However, both groups will be watching today… Continue reading Sharewatch: Cordiant Falls On Deal Concerns
Online advertising has strengthened its position in the marketing mix, but still lags someway behind more traditional types of marketing such as local press and direct mail, according to a new study from Continental Research.The 2003 E-Commerce Report shows that 24% of UK companies regularly use online advertising, helping it to see expenditure increase by… Continue reading Online Advertising Lags Behind Traditional Marketing
RAJAR has reissued first quarter listening figures for two London stations after a reporting error was discovered.According to Ipsos-RSL, which conducts the survey, a mix-up resulted from the incorrect coding of the listening between Chrysalis’ LBC 97.3 FM and LBC News 1152.The revised figures reveal that Chrysalis Radio’s flagship FM talk station has grown more… Continue reading LBC Listening Figures Corrected
The Independent Television Commission (ITC) has upheld complaints against an advertisement for Sainsbury’s, which claimed that checkout staff would pack customers’ shopping.Three viewers complained that their local Sainsbury’s had explained that they only packed the first three items. Another three viewers said it was only the first four items while one viewer maintained it was… Continue reading ITC Raps Sainsbury’s For Misleading Ads
BSkyB and NTL have announced a new agreement which will see Sky’s core channels remain on the NTL network until the end of 2006.As part of the new deal, Sky One and Sky News will continue to be carried on NTL’s analogue and digital TV services while Sky Sports News will still appear on NTL’s… Continue reading Sky Secures Long Term Distribution Agreement With NTL
The text message phenomenon continued to prevail in May with 1.7 billion messages sent across the four UK GSM networks, according to the latest figures from the Mobile Data Association (MDA).May’s daily average number of text messages was 55 million, compared to 45 million in the year previous and 30 million in May 2001.May’s figures… Continue reading Text Continues To Shine In May
WPP’s plans to buyout Cordiant Communications may be scuppered yet, if intransigent majority shareholder, Active Value, manages to gather together a sufficient holding in Cordiant to block the deal.Active Value has explicitly stated that it would like to see Cordiant remain independent and has proposed to inject more money into the business in order to… Continue reading Active Value Ups Cordiant Stake To Block WPP Deal
