The Newspaper Marketing Agency (NMA) has announced a significant expansion of its team, with the appointment of former Mindshare Worldwide managing partner Nigel Bromley to the key role of senior marketing manager.Bromley will help the NMA forge a close working relationship media planners and agencies in an attempt to promote national newspapers to advertisers. He… Continue reading NMA Boosts Team With Senior Marketing Appointment
Shadow Culture Secretary, John Wittingdale, has branded the Government’s decision to accept Lord Puttnam’s plurality test amendment to the Communications Bill a “humiliating surrender” to those opposing the liberalisation of the media ownership regulations (see Government Ends Media Ownership Deadlock).The outspoken Conservative MP said the eleventh hour amendment to impose a special public interest test… Continue reading Tories Attack ‘Humiliating’ Communications Bill U-Turn
Active Value, the US fund management service and the largest shareholder in Cordiant Communications, has again increased its stake in the group, this time buying 113.4 million shares.The purchase raises Active Value’s stake in Cordiant to 27.1%, comfortably past the 25% mark at which it has the power to block the proposed takeover of Cordiant… Continue reading Active Value And Unknown Investor Buy Cordiant Shares
The British Medical Association’s calls to ban alcohol advertising in an attempt to combat the rising levels of binge drinking among young people, have been met with fierce opposition from the drinks industry.The ban was called for at the BMA’s annual conference yesterday, where medical student, Leigh Bissett, claimed: “Alcohol inflicts huge damage to society… Continue reading Call For Ban On Alcohol Advertising Meets Stiff Opposition
Flytxt has revealed that a series of mobile marketing campaigns have helped drive subscribers to Chrysalis Radio’s text clubs at a rate of over 10,000 a month.The wireless marketing group is to promote the new text systems, which launched in May, with a host of summer promotions involving SMS activity across the Heart and Galaxy… Continue reading Flytxt Reveals Success Of Chrysalis Radio’s Text Club
The Telegraph Group has signed a six-figure deal to promote MG Rover across the Daily and Sunday Telegraph.The campaign will invite Telegraph readers to enter a prize draw in order to win a brand new Rover. Responses will then be collated and followed up with a direct marketing push to encourage readers to test drive… Continue reading Telegraph Revs Up With New Rover Promotion
Business-to-consumer (B2C) ecommerce revenues in Europe are set to surpass $240 billion by 2006, representing a rise of 300% over 2003’s projected $60.7 billion spend, according to eMarketer figures.Also On MediaTel Insight Today…European Mobile Penetration Will Hit 80% Ceiling, Says ForresterMobile phone usage in Europe is likely to hit an 80% penetration saturation point around… Continue reading MediaTel Insight: European B2C Ecommerce To Pass $240bn By 2006
Active Value, the UK fund management service and the largest shareholder in Cordiant Communications, has again increased its stake in the group, this time buying 113.4 million shares. The purchase raises Active Value’s stake in Cordiant to 27.1%, comfortably past the 25% mark at which it has the power to block the proposed takeover of… Continue reading Active Value And Unknown Investor Buy Cordiant Shares
The Government has ended the deadlock over the relaxation of the media ownership regulations and has agreed to accept Lord Puttnam’s plurality test amendment to the Communications Bill. In an attempt to avert a last minute defeat in the House of Lords, which would effectively end three years of policy making, Culture Secretary, Tessa Jowell,… Continue reading Government Ends Media Ownership Deadlock
The Government has agreed to allow ITV licence holders to take full control of ITN following a last minute amendment to the Communications Bill. Ministers have previously been unwilling to lift the current restrictions, which prevent individual shareholders owning more than 40% of the commercial news provider that produces News At Ten and Channel 4… Continue reading ITV Partners Cleared To Take Full Control Of ITN
