More Industry News articles

The relative cost of using outdoor advertising has risen more quickly than all other media over the last seven years, according to media inflation figures. The data shows that it is more than twice as expensive than in 1995 to reach a given number of people using outdoor advertising. A standard measure of the cost… Continue reading Outdoor Media Inflation Outstrips Other Sectors

Associated Newspapers has won its legal battle to prevent Richard Desmond from calling his new London newspaper the Evening Mail.Desmond, who owns the Express Newspaper Group, will have to rethink the name of his planned London free-sheet after a high court judge ruled that readers could mistake the title for an evening version of either… Continue reading Associated Triumphs Over Desmond In Evening Mail Dispute

There is likely to be a slowdown in broadband growth in the US unless providers take steps to persuade dial-up users that it is beneficial to upgrade. This is one of the main conclusions of a new report on the subject by Ipsos-Insight. It is estimated that around 19 million US households had a high-speed… Continue reading Service Providers Look To Combat Broadband Slowdown

Associated Newspapers has won its legal battle to prevent Richard Desmond from calling his new London newspaper the Evening Mail.Desmond, who owns the Express Newspaper Group, will have to rethink the name of his planned London free-sheet after a high court judge ruled that readers could mistake the title for an evening version of either… Continue reading Associated Triumphs Over Desmond In Evening Mail Dispute

Total US magazine advertising revenues rose by 11.2% in May, closing at $1.7 billion, according to the latest data from the Publishers Information Bureau (PIB). The number of advertising pages rose by 2.3% year on year to 20,807. In the year-to-date, advertising revenue closed at $7.0 billion, an increase of 10.2% on May 2002. Advertising… Continue reading US Magazine Ad Revenues And Volumes Rise In May

12Snap, the mobile marketing company, is to launch the biggest ever on-pack text-to-win promotion for Walkers Crisps.The campaign, which launches later this week, will span 270 million packets of snacks and crisps for a five month period. It will be supported by a £750,000 TV ad campaign and extensive point of sale activity.Consumers will be… Continue reading 12Snap To Launch Biggest Ever Text To Win Promotion

Consumer uptake of high-definition televison (HDTV) has so far failed to match expectations but there is evidence of widespread awareness and signs that affluent consumers, in particular, will help to drive growth. A new survey from Leichtman Research Group (LRG) has revealed that only 4% of US consumers are HDTV owners. Until now, HD-enabled televisions… Continue reading High Earners Drawn To HDTV

More than 8.5 million viewers tuned in to BBC1 last night to see England come a step closer to qualifying for the Euro 2004 finals by beating Slovakia 2:1.Audiences for the match, which kicked-off at 8pm, peaked at 10 million just after Michael Owen scored for the second time, taking England to victory and providing… Continue reading England Victory Draws More Than 8.5 Million To BBC1

PHD Compass is restructuring its national operations with greater emphasis on the key advertising centres of London and Manchester.As part of the move, which will see the two cities become PHD’s primary business hubs, Ben Harrison, previously media director in London, will take on the role of media director South and Bridget Moore, formerly at… Continue reading PHD Compass Restructures To Focus On Key Ad Centres

Following the very successful online Sports Quiz, which raised nearly £5,000 for the Whizz-kidz charity, MediaTel Group took the theme offline this week at W1 sports bar, Shoeless Joe’s, raising a further £650, as 13 crack teams of sporting know-alls battled it out for the quiz equivalent of the Jules Rimet trophy (small but very… Continue reading Opus Take The Trophy At First MediaTel Group Charity Quiz Night