The ASA has dismissed a raft of complaints against a Government-backed gun amnesty campaign, which featured the graphic image of a child with a gunshot wound to the forehead.Thirteen complainants objected that the ‘Get Guns Off The Streets’ campaign, which appeared in a range of national newspapers, was offensive and unduly distressing, especially to those… Continue reading ASA Refuses To Blast Graphic Gun Amnesty Ad
BSkyB was seen under pressure yesterday, down 2.24%, as analysts expect to see further volatile movements in the group’s share price ahead of the forthcoming renegotiations of the Premiership football contract.Meanwhile, beleaguered advertising group, Cordiant, remained in the spotlight following reports that a leading investor is to call a shareholders’ meeting in order to replace… Continue reading Sharewatch: BSkyB Falls Ahead Of Premiership Renegotiations
Viacom Brand Solutions has secured watch-maker Raymond Weil to sponsor VH1’s Diva Duets week of programming.The deal will see Raymond Weil branding appear on-air, online, in press and on special point of sale promotional materials throughout the week dedicated to some of the world’s most famous singers.Special credits featuring the watch-maker will run around the… Continue reading Viacom Brand Solutions Calls Time On VH1 Sponsorship
Capital Radio is planning to use its Classic Gold format to bid for a new FM licence in Glasgow.The new Glasgow Gold station will play hits from the 60s, 70s, 80s and 90s and will feature a mix of big name DJs alongside a range of local programming. The group has also pledged that the… Continue reading Capital Goes For Gold In Bid For New Glasgow FM Licence
The deadlock over the Government’s plans to relax the media ownership regulations could be eased after influential Labour peer, Lord Puttnam, put forward a compromise to impose a special public interest test on large media groups wanting to buy Five.In their current form, proposals in the Communications Bill, which is now at its committee stage… Continue reading Puttnam Plan Could End Media Ownership Deadlock
The personal video recorder (PVR) may be the next killer application for BSkyB’s digital satellite service, with the current free trials to be followed by a marketing push towards Christmas.Speaking at a Merrill Lynch-hosted TMT conference this week, Sky’s chief executive, Tony Ball, outlined some of the company’s forthcoming plans. PVRs look set to figure… Continue reading PVRs Could Be The Next Killer Application For BSkyB
Mobile marketing could reach new heights over the coming year, with research revealing that most consumers are aware of photo messaging applications and are willing to pay for them.According to Cambridge University’s latest Mobinet Study, more than 80% of mobile phone users, from 15 different European countries, showed awareness of mobile messaging services, with a… Continue reading Study Suggests Mobile Marketing Could Hit New Highs
Consumers across Europe are increasingly purchasing products of all types in order to reflect their aspiration to lead a cool lifestyle, according to new research from independent market analyst, Datamonitor.The report claims that the desire to achieve coolness through consumerism runs across people of different ages and social categories and is not simply confined to… Continue reading Survey Reveals The Rise Of Cool Consumerism
Telewest is expanding its interactive offering with the launch of a range of new services designed to improve the viewing experience for some of this summer’s biggest TV events, including Wimbledon and Big Brother.BBC viewers will be able to use a range of enhanced television and interactive services associated with specific BBC events, including Wimbledon,… Continue reading Telewest Goes Interactive For Summer TV Events
With its well publicised financial crisis consigned to history, NTL is in the best position to challenge the major players as the UK portal battle heats up. That is according to new analysis from Forrester Research.Also On MediaTel Insight Today…US Broadcast TV Sees Flat Revenues In Q1US broadcast television revenues showed no year on year… Continue reading MediaTel Insight: NTL Making Headway In UK Portal Market
