Fledgling media group, Inter-ad, has secured a number of high profile brands to appear on its new network of digital advertising screens in shopping centres across the UK.Brands including Cadbury’s, Dixons, Vision Express and KFC have agreed to trial the new AdVantage network, which will use the latest technology to deliver advertising content directly to… Continue reading New Digital Ad Network Launches For Shoppers
After the upheavals of recent weeks, Cordiant Communications, the struggling advertising group, has today been given a two month deadline to get its affairs in order. Lenders have confirmed that they will continue financing agreements until mid-July, sufficient time for management to devise a survival strategy. “The company has now signed a definitive agreement with… Continue reading Cordiant Gets Breathing Space From Creditors
Taylor Nelson Sofres was seen in focus yesterday, up 16.54%, after agreeing to buy the research division of crisis-hit advertising group Interpublic (see TNS Shares Jump On $425m NFO Worldgroup Acquisition). Numis Securities upgraded the group to buy from add, saying the acquisition would make it the third most powerful market research group in the… Continue reading Sharewatch: TNS Rises Following Acquisition
Leading London radio station Capital 95.8 FM saw advertising revenue fall by almost 15% year on year during the first quarter of 2003, according to figures compiled exclusively for NewsLine by Nielsen Media Research.The fall from £9.3 million to just below £8 million coincides with the 10.5% year on year drop in weekly reach seen… Continue reading London’s Leading Radio Station Sees Ad Revenue Decline
At-work internet users are a potentially lucrative audience and marketers would be well advised to devote a portion of their advertising budget towards reaching these people by day, according to new research from the US this week. The study carried out by the Online Publishers Association in association with Millward Brown IntelliQuest sought to examine… Continue reading Advertisers Eye At-Work Surfers
First quarter revenues at NASDAQ-listed UK cable operator, NTL, were more or less flat year on year, down from £556.1 million to £546.5 million.NTL’s business growth was essentially put on hold until January this year, when it emerged from a Chapter 11 bankruptcy procedure that alleviated its substantial debt. As a result of this process,… Continue reading NTL Returns To Growth After Chapter 11
Despite its recent rise to prominence, WLAN is unlikely to mount a serious challenge to 3G in the future. That is according to new analysis from Strand Consult. While WLAN offers faster online access than mobile phones, the research suggests there are a number of factors to be addressed before it can be compared with… Continue reading WLAN Poses Little Threat To 3G, Says Research
The increasing popularity of reality-TV has changed the way consumers respond to radio advertising, with research showing that ‘real’ ads are the most effective.A study commissioned by radio specialist, Eardrum, shows that the recent explosion of reality-TV programmes such as Big Brother and Pop Idol has changed people’s expectations of radio advertising.Now the most popular… Continue reading Listeners Look For Reality In Radio Ads
French advertising network, Havas, has posted first quarter financial results that show a significant slow-down in revenues in the UK and US. These regions comprise around two-thirds of Havas’ business. Total group revenues were €402 million, down by 19.8% on Q1 2002. Within this, Europe fell by 15.1% to €197 million, with Germany, Italy and… Continue reading Havas Revenues Show Weak UK And US, No Recovery Until 2004
Almost one hundred million homes, equivalent to 10% global TV households, will have access to digital television by the end of this year, according to a new report from Informa Media. However, major expansion is still to come.Also On MediaTel Insight Today…First Quarter Ad Agency Performance ComparisonsOmnicom and WPP are performing most strongly of the… Continue reading MediaTel Insight: Digital TV Approaches 100 Million Homes
