More Industry News articles

Share of viewing in non-terrestrial homes hit 22.8% in the first quarter of this year, a record figure for one quarter, according to data from the IPA‘s Trends In Television report. The trends data show ITV1’s share levelling out slightly after a period of steady decline; it stood at 24.0% in Q1 2003, up from… Continue reading Non-Terrestrial Viewing Hits Record 22.8% In Q1, Finds IPA

The media sector experienced a positive day yesterday, as traders considered upbeat comments from advertising group Aegis, which claimed the market is in recovery. The positive sentiment pushed Carlton up 7.20%, while fellow ITV partner Granada was seen up 4.52%.Elsewhere, the row over the levels of executive pay spread to the media sector as WPP… Continue reading Sharewatch: Carlton Rises On Bullish Trading

Advertising revenues at Associated Newspapers – publisher of the national Daily Mail and Evening Standard in London – grew by just 0.4% in the first half of the year. Overall revenues at the division were more or less flat at £149 million.Announcing H1 results today, parent group Daily Mail & General Trust (DMGT), said that… Continue reading Advertising Revenue Remains Virtually Flat At DMGT

The increasing popularity of multi-channel TV shows no signs of slowing and non-terrestrial channels now command almost a quarter of all viewing, according to the latest Trends In Television report from the IPA.The figures show that non-terrestrial channels are gaining ground in the battle for viewers, with their combined share rising to 22.8% in first… Continue reading Multi-Channel TV Gains Ground In Battle For Viewers

Until now most of us would have scoffed at the mention of the Government’s plans to switch off the analogue TV signal by the proposed 2006/2010 deadline. However, the surprise success of Freeview has given the digital revolution new momentum and as uptake gathers pace it looks possible that the digital doubters might be proved… Continue reading Feature: Flipping The Digital Switch

The Outdoor Advertising Association (0AA) has announced plans to develop and manage a new poster performance reporting system in association with ISBA and the IPA.The new system will collate information submitted from outdoor media owners to allow buyers and clients to keep track of their campaigns (see OAA Working Towards Ad Verification System).The system is… Continue reading OAA Unveils New Poster Reporting System

Online marketing campaigns with sponsorship elements outperform traditional online marketing campaigns, according to new research from online analysis group, Dynamic Logic.According to the survey, based in over 750 campaigns, consumers are increasingly able to connect sponsorship with the appropriate brand, and those connections have a positive influence on brand favorability.The research reveals that online sponsorship… Continue reading Research Reveals Importance Of Online Sponsorship

Outdoor advertising contractor, Maiden Group, has seen sales rise by 24% in the first quarter of the year, as predicted in its full-year financials in March.This is an outperformance of the market, where sales grew by 16.9% to £169.7 million during Q1, according to figures from the Outdoor Advertising Association.Maiden today said that the war… Continue reading Maiden Revenues Jump 24% In The First Quarter Of 2003

Readers of the Sunday Mirror‘s free glossy magazine M Celebs prefer it to the paid-for women’s weeklies they also buy, according to new research from the Mirror Group.The findings are part of the first major study from the new Mirror Online reader panel, which was carried out by research solutions group, Survey.com.The panel, which is… Continue reading Mirror’s Research Reflects Strength Of M Celebs

The results of the first ever electronic measurement survey of television and radio audiences have been published today, in a move that could shake-up the auditing of broadcast media.The research commissioned by Kelvin MacKenzie’s Wireless Group and conducted by research firm GfK, suggests that speech based radio stations are more popular than under the official… Continue reading New Study To Shake-Up Audience Measurement?