Mobile marketing company, 12Snap, has appointed Martin Copus as its new managing director, replacing Anne de Kerckhove who left last year.Copus will head up the public face of 12Snap and will work alongside the company’s chief executive officer, Michael Birkel.Prior to joining 12Snap, Copus worked in a variety of roles across the marketing industry. He… Continue reading 12Snap Appoints New Managing Director
The organisation charged with promoting and marketing digital radio in the UK has been encouraged by yesterday’s RAJAR results which produced a strong showing from DAB networks. Listening figures for digital audio broadcasting stations were collated for the first time this quarter and the Digital Radio Development Bureau believes that the sector is poised to… Continue reading Digital Radio Joins The Battle Of The Airwaves
Three-quarters of UK mobile users are excited by the potential of multimedia messaging services, according to a new survey from Nokia.The study, conducted in co-operation with the HPI Research Group, sought to evaluate people’s perceptions of MMS in six prominent markets, namely the UK, Japan, the US, Germany, Singapore and Finland.MMS services are already well… Continue reading MMS To Spur Mobile Services Market, Says Report
Maiden Outdoor has launched an audience measurement system for poster panels at major supermarkets, in a move that will bring a new level of accountability to the sector.The cover and frequency system, which Maiden has taken two years to develop, is intended to provide media planners with a currency for defining audiences in a sector… Continue reading Maiden Unveils Media Measurement Tool For Supermarkets
Trinity Mirror has unveiled the results of what it claims is the largest ever readership survey to be undertaken by the regional press.The research, involving 34,000 interviews, has establsihed that local titles are percieved to be the most trustworthy media by readers. Respondents were also found to use advertising in local newspapers to help with… Continue reading Trinity Mirror Unveils Largest Ever Regional Press Survey
IPC’s weekly women’s gossip title, Chat, has secured a deal with Kwik Save to offer readers the opportunity to sample the supermarket’s new ready meals.The sampling activity will see May’s issue of the magazine feature a special coupon, which can be redeemed for a free ready meal. The supermarket will also sponsor a word search… Continue reading Chat Magazine Secures Kwik Save For Sampling Promotion
The organisation charged with promoting and marketing digital radio in the UK has been encouraged by yesterday’s RAJAR results which produced a strong showing from DAB networks.Also On MediaTel Insight Today…Interpublic Not Out Of The Woods After Q1 LossInterpublic, the indebted advertising and marketing group, recorded a heavy loss in the first three months of… Continue reading MediaTel Insight: Digital Radio Joins The On-Air Battle
Revenues at German-based media giant Bertelsmann were hit by tough markets in the US and the weakness of the dollar, according to the group’s first quarter financial results. Overall revenues fell by 8.5% to €3.9 billion and the group slipped into an operating loss of €58 million, down from a profit of €20 million in… Continue reading Bertelsmann Tumbles Into Loss In First Quarter
The radio sector was seen in focus yesterday ahead of today’s data release from RAJAR. Emap was seen up 2.24% and Capital Radio was seen up 2.11%. Chrysalis was also in the spotlight and continued to rise following a strong set of results (see Chrysalis Radio Outperforms Industry). The stock was seen up 0.48%.Elsewhere, Cordiant… Continue reading Sharewatch: Emap In Focus Ahead Of RAJAR Results
The widening “digital divide” between town and country is hindering the development of rural businesses in the UK, says a new study from The Countryside Agency. The fifth annual State of the Countryside report claims that while there are obvious benefits to life in the country, local companies are suffering because of limited access to… Continue reading Countryside Appeals For Broadband Injection
