Airtime advertising revenue growth at Granada scraped into positive figures during the first half, with the company today reporting a 1% rise to £442 million. Despite the weak ad figures, Granada’s turnover and earnings were significantly stronger than expected by Morgan Stanley and Lehman Brothers analysts (see ITV Ad Revenue To Drop 2% In 2003,… Continue reading Granada H1 Earnings Rise, June Ad Revenue Down
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BBC3 is celebrating its first 100 days on air by claiming an increase in share amongst its key 25 to 34 year-old audience.The digital entertainment channel, which launched last year after a series of delays and setbacks, has seen its share of the key youth demographic increase by 0.5% points on its predecessor BBC Choice.According… Continue reading BBC3 Claims Share Increase For Target Youth Audience
The Department of Trade & Industry has announced that the bid by regional publisher Newsquest for 45 titles currently owned by Independent News & Media has been referred to the Competition Commission. It was revealed two months ago that IN&M was selling its UK regional newspaper business in a deal worth £60 million (see Independent… Continue reading Competition Commission To Investigate Latest Newsquest Deal
Lord Currie, the chairman of the new communications super-regulator, Ofcom, has pledged his support for co-regulation of the broadcast advertising industry.Speaking at the annual Advertising Association lunch yesterday, he commented: “Regulatory intervention should involve the least intrusive method possible to achieve the regulatory and public policy requirements we must discharge. This means a greater reliance… Continue reading Currie Pledges Support For Co-Regulation Of Industry
Leading US cable and DSL providers accounted for over 19 million high-speed internet users by the end of the first quarter of this year, according to the latest figures from Leichtman Research Group (LRG). The figures show record growth for the quarter, with the major providers adding almost 1.9 million new subscribers. This represents 65%… Continue reading US Broadband Internet Subs Top 19m
IPC’s flagship celebrity title, Now, has secured Nivea deodorant to sponsor a special supplement dedicated to this year’s summer music festivals.The advertorial supplement is the first festival guide that Now has published and represents the first time that Nivea has negotiated a sponsorship arrangement of this kind.The deal centres around a four-page pull-out guide to… Continue reading Now Secures Nivea For Sponsorship Deal
Recent forecasts show that more than $50 billion will be spent on online purchases in the US this year and there are signs that internet retailers are prospering at the expense of their offline rivals. A report from The Media Audit shows that 29.6 million US homea have made five or more online purchases in… Continue reading INSIGHTanalysis: US Ecommerce Estimates & Forecasts
Women are significantly ahead of men when it comes to text messaging, with 74% of the fairer sex claiming to have sent a text message within the last two minutes, compared to just 26% of men, according to new research from the Mobile Data Association (MDA).The data also shows that the take up of text… Continue reading Women Lead The Field In Terms Of Text
US business-to-business (B2B) print advertising spend rose for the fifth consecutive month in March, according to new figures from American Business Media (ABM). Advertising dollars were up 5.8% year on year, while pages were down 5.0%. For the quarter, spending was up 4.2% and pages were down 5.0%. ABM had anticipated a rise of 3%… Continue reading American B2B Print Adspend Jumps 6% In March
Airtime advertising revenue growth at Granada scraped into positive figures during the first half, with the company today reporting a 1% rise to £442 million.Despite the weak ad figures, Granada’s turnover and earnings were significantly stronger than expected by Morgan Stanley and Lehman Brothers analysts. Turnover rose by 3% to £734 million and earnings were… Continue reading Granada H1 Earnings Rise, June Ad Revenue Down
