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Despite the continuing uncertainty in technology markets and disappointing uptake of new mobile data services, the cellular industry has picked itself up and shown renewed signs of growth in the past year. This upward trend is set to prevail during 2003 but following a sector-wide reality check, operators have been forced to lower their long-term… Continue reading INSIGHTanalysis: Mobile Sector Seeks To Maintain Growth

Digital terrestrial TV service, Freeview, is helping to convert more and more people from analogue to digital, with new figures showing that the service is now available in 1.6 million households. Research commissioned by the BBC and Dixons shows that Freeview has sold over 800,000 adapters since its launch in October, bringing the total number… Continue reading Freeview Hits 1.6m Box Sales

Cordiant remained the media sector’s big mover on Monday, falling 25% on suggestions that the troubled ad group has entered into exclusive negotiations with WPP. If correct this move could prove disastrous for shareholders and could quash dealers’ hopes of a bidding war to restore value to the company.Meanwhile, GWR was also in the spotlight… Continue reading Sharewatch: Cordiant Plummets Despite Take-Over Talk

Viacom Outdoor is responding to the increasing demand for pan-European outdoor advertising strategies with the appointment of Clive Punter to the newly created role of director of international sales.Punter, currently joint managing director of Viacom Outdoor UK, will continue to be based at the company’s London office and will take on the role in addition… Continue reading Viacom Outdoor To Capitalise On International Sales

Global communication company, Aegis Group, is bringing all its media operations under an umbrella platform called Aegis Media.The network will comprise all Aegis’ client-related media brands including Carat, Posterscope and its portfolio of specialist communications services agencies.Aegis Media will also support the company’s new independent media network, Vizeum, which will be launched on 16 June.… Continue reading Aegis Centralises Media Operations

WPP chief Sir Martin Sorrell has reiterated his belief that the advertising upturn will not take place until next year and it could be 2008 before the real boom arrives.The respected protagonist told delegates at the World Association of Newspapers in Dublin that the media and advertising sector would finally rebound in 2004. This is… Continue reading Advertising Boom Is Five Years Away, Says Sorrell

Despite an overwhelming amount of hype surrounding its launch at the end of the nineties, interactive TV has been slow getting out of the blocks. However, after a number of false starts the medium is slowly finding its way into the marketing mix and Nigel Gwilliam, e-commerce and new media consultant at the IPA, is… Continue reading NewsLine Column: A Crucial Year For Interactive TV

UK advertising spend posted a 1.5% nominal growth in the first quarter of the year, although after adjusting for inflation, expenditure showed a decline of 1.5%, according to the latest figures from the Advertising Association and World Advertising Research Centre (WARC).The high spots in Q1 were outdoor and direct mail, which turned in current currency… Continue reading War In Iraq Slows Growth In UK Adspend

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The UK’s terrestrial TV channels saw their combined revenues increase by 6.1% year on year during April, as the conclusion of the war in Iraq signalled and end to extended news programming and a return to normal scheduling.It was relative new kid on the terrestrial block, Five, which experienced the biggest year on year increase.… Continue reading TV Market Round-Up – April 2003