Month on month of analysis of the latest ABC figures show that the climax of the conflict in Iraq did little to boost the national newspaper market during April, with the sector seeing circulation remain virtually static at around 26.4 million.The Daily Mirror suffered one of the sector’s most significant loses, with circulation slipping month… Continue reading ABC National Newspaper Round-Up – April 2003
Jack Myers has brought down slightly his 2003 US advertising spend forecasts, from a previous estimate of $163.7 billion – or 3.3% growth – to $163.3 billion, representing 3.1% growth. New figures in the Jack Myers Report put 2004 expenditure up 5.0% at $171.9 billion; the previous forecast was for growth of 4.6%. The cuts… Continue reading Myers Trims 2003 US Ad Forecasts And Raises 2004
The organisation charged with promoting and marketing digital radio in the UK has been encouraged by yesterday’s RAJAR results which produced a strong showing from DAB networks.Listening figures for digital audio broadcasting stations were collated for the first time this quarter and the Digital Radio Development Bureau believes that the sector is poised to go… Continue reading Encouraging Signs For Digital Radio
Total US magazine advertising revenue rose by 8.5% year on year in April, closing at $1.6 billion, according to the latest data from the Publishers Information Bureau (PIB). The number of advertising pages dropped by 2.3% in the month to 19,677. In the year-to-date, ad revenue closed at $5.3 billion, an increase of 9.8% on… Continue reading US Magazine Revenues Rise 8.5% In April
Interpublic, the indebted advertising and marketing group, recorded a heavy loss in the first three months of the year as it sought to reorganise and retain business after disappointing results in 2002. The company posted a net loss of $8.6 million in Q1, higher than analysts had expected. This compares with a profit of $59.8… Continue reading Interpublic Not Out Of The Woods After Q1 Loss
In a busy day for the media sector, Daily Mail & General Trust was seen in focus, falling 16.25% to 563p, on reports that the Office Of Fair Trading is launching an enquiry into the group’s exclusive distribution in the London region.Elsewhere, the radio sector was seen in focus after the publication of the RAJAR… Continue reading Sharewatch: Daily Mail Falls On Regulatory Concerns
Interactive TV consultancy, Zip Television, has launched a new brand tracking system to measure the effectiveness of TV advertising on real sales.Working in association with dunnhumby, which manages the Tesco Clubcard database, the company claims to be able to link interactive advertising directly linked to sales by comparing and analysing data gathered throughout the campaign.The… Continue reading Technology Brings Accountability To Interactive Ads
Audi is launching Britain’s biggest outdoor advertising campaign across 140 different locations to promote its new A8 luxury saloon.The campaign includes advertising wraps on 80 landmark buildings, as well as extensive television, national press and cinema activity. A range of 96-sheet poster sites across the UK will also be used to support the main campaign.The… Continue reading Audi Launches Biggest Ever Outdoor Ad Campaign
Mobile marketing company, 12Snap, has appointed Martin Copus as its new managing director, replacing Anne de Kerckhove who left last year.Copus will head up the public face of 12Snap and will work alongside the company’s chief executive officer, Michael Birkel.Prior to joining 12Snap, Copus worked in a variety of roles across the marketing industry. He… Continue reading 12Snap Appoints New Managing Director
The broadband revolution is gathering pace in the United States with new figures showing that around 19 million homes had a high-speed internet connection by the end of March. According to Gartner Dataquest, approximately 18% of US households now have cable or DSL broadband access. The research company puts the growth rate at about 9%… Continue reading Broadband Goes Mainstream In The US
