Global mobile messaging revenues will double to almost $70 billion by 2007 as a result of further growth of SMS text messaging and uptake of new services. This is according to a study from media and technology consultancy Analysys.Also On MediaTel Insight Today…Merrill Lynch Cuts ITV 2003 Airtime Revenue ForecastsAnalysts at Merrill Lynch have downgraded… Continue reading MediaTel Insight: Mobile Messaging To Bring In The Lucre
The ASA has intervened in a dispute between Freeserve and NTL by upholding complaints against a series of ads, which misleadingly implied that NTL was the UK’s number one broadband internet provider.Freeserve objected to the national press and magazine ads for NTL’s 128 kbps internet service, claiming that the product was too slow for its… Continue reading ASA Sides With Freeserve In Broadband Dispute
Granada was seen in focus yesterday, up 9.41%, after beating analysts’ expectations with a 35% rise in interim profits before tax (see Granada H1 Earnings Rise, June Ad Revenue Down). However, analysts at Charles Stanley warned that the company’s figures show that the advertising recovery seen at the end of 2002 was petering out.Carlton was… Continue reading Sharewatch: ITV Partners In Focus On Mixed Results
Over a third of US households will have at least one online game player by the end of 2003, according to a new study by Ipsos-Insight. The report, commissioned by the Interactive Digital Software Association (IDSA), estimates that the proportion of online gamers will reach 37% this year, up from 18% in 1999 and 31%… Continue reading Online Gaming Wins New Players
The Observer has teamed up with Oddbins to launch an exclusive deal to advertise its Food Monthly magazine on wine wraps in off-licences across the country.The ground breaking deal, will make the Observer the first brand to appear on wine wraps in Oddbins, although it is understood that other advertisers are considering using the medium.According… Continue reading Food Monthly Hits The Bottle In Oddbins Stores
The number of US households with a high-speed broadband internet connection rose by 50% year on year in March, but the rate of growth is showing signs of slowing, according to a report from Pew Internet & American Life. A decline in the proportion of dial-up users wanting to upgrade to broadband, coupled with limited… Continue reading US Broadband Reaches 30m, But Growth Looks Set To Slow
Recent figures from the Internet Advertising Bureau (IAB) and Price Waterhouse Coopers show that online adspend for 2002 reached £197 million, which equates to a 1.4% share of the total UK advertising market.The data suggests that the online industry is well on track to reach its target of almost doubling its adspend to reach 2%… Continue reading Feature: Internet Advertising Flexes Its Muscles
Global mobile messaging revenues will double to almost $70 billion by 2007 as a result of further growth of SMS text messaging and uptake of new services. This is according to a study from media and technology consultancy Analysys. The report, Where Next For Mobile Messaging? Driving revenues profitably and controlling cannibalisation reveals that total… Continue reading Mobile Messaging Services To Bring In The Lucre
Carlton Communications has this morning unveiled first half financial results that beat market expectations, pushing shares in the group up by 7.2% to 119p by 10:00am this morning.Earnings before interest and tax were up from £11.3 million in H1 2002 to £32.0 million this time. The group moved into a pre-tax profit of £37.0 million,… Continue reading Carlton Results Push Shares Up As Profits Return
Analysts at Merrill Lynch have downgraded their ITV1 net advertising revenue (NAR) forecasts, following first half financial results released by Granada yesterday (see Granada H1 Earnings Rise, June Ad Revenue Down). Granada reported that ITV1 airtime sales grew slightly in the first half, by 0.2% to £436 million. Whilst this performance is stronger than generally… Continue reading Merrill Lynch Cuts ITV 2003 Airtime Revenue Forecasts
