Viacom Outdoor has secured the advertising contract for the launch of the new Mercedes-Benz CLK class and has beat-off 40 other contenders to win the Daimler/Chrysler Media Award.Viacom was awarded the contract after jointly winning the competition, which asked media owners to pitch creative ideas to support the marketing push for the new Mercedes, using… Continue reading Viacom Outdoor Wins Pitch For Mercedes Business
After the upheavals of recent weeks, Cordiant Communications, the struggling advertising group, has today been given a two month deadline to get its affairs in order. Lenders have confirmed that they will continue financing agreements until mid-July, sufficient time for management to devise a survival strategy. “The company has now signed a definitive agreement with… Continue reading Cordiant Gets Breathing Space From Creditors
Future Network has reported an satisfactory rise in revenues for the first quarter as it looks to build on the progress made in 2002.In a trading statment released to coincide with the group’s annual general meeting, Future said that gains had been made in each territory resulting in a 7% rise in overall revenue.The consumer… Continue reading Future Lifted By Bright Start To Year
Almost one hundred million homes, equivalent to 10% of global TV households, will have access to digital television by the end of this year, according to a new report from Informa Media. The information provider says that by the close of 2003, the number of DTV households will have effectively tripled in the space of… Continue reading Digital TV Approaches 100 Million Homes
At-work internet users are a potentially lucrative audience and marketers would be well advised to devote a portion of their advertising budget towards reaching these people by day, according to new research from the US this week.Also On MediaTel Insight Today…Capital Takes Stock As Ad Slowdown PersistsThe management at Capital Radio remain confident about the… Continue reading MediaTel Insight: Advertisers Eye At-Work Surfers
Fledgling media group, Inter-ad, has secured a number of high profile brands to appear on its new network of digital advertising screens in shopping centres across the UK.Brands including Cadbury’s, Dixons, Vision Express and KFC have agreed to trial the new AdVantage network, which will use the latest technology to deliver advertising content directly to… Continue reading New Digital Ad Network Launches For Shoppers
At-work internet users are a potentially lucrative audience and marketers would be well advised to devote a portion of their advertising budget towards reaching these people by day, according to new research from the US this week. The study carried out by the Online Publishers Association in association with Millward Brown IntelliQuest sought to examine… Continue reading Advertisers Eye At-Work Surfers
Taylor Nelson Sofres was seen in focus yesterday, up 16.54%, after agreeing to buy the research division of crisis-hit advertising group Interpublic (see TNS Shares Jump On $425m NFO Worldgroup Acquisition). Numis Securities upgraded the group to buy from add, saying the acquisition would make it the third most powerful market research group in the… Continue reading Sharewatch: TNS Rises Following Acquisition
Despite its recent rise to prominence, WLAN is unlikely to mount a serious challenge to 3G in the future. That is according to new analysis from Strand Consult. While WLAN offers faster online access than mobile phones, the research suggests there are a number of factors to be addressed before it can be compared with… Continue reading WLAN Poses Little Threat To 3G, Says Research
Leading London radio station Capital 95.8 FM saw advertising revenue fall by almost 15% year on year during the first quarter of 2003, according to figures compiled exclusively for NewsLine by Nielsen Media Research.The fall from £9.3 million to just below £8 million coincides with the 10.5% year on year drop in weekly reach seen… Continue reading London’s Leading Radio Station Sees Ad Revenue Decline
