Capital Radio is continuing the restructure of its national sales operations in London with two senior appointments in its recently created group sales and brand sales divisions.Last week Capital’s recently appointed managing director of national sales in London, Linda Grant (see Capital Appoints Grant To Head National Ad Sales), unveiled the blueprint for the group’s… Continue reading Capital Bolsters National Sales With New Appointments
Western markets have seen dramatic growth in broadband subscriptions over the past year and more than a quarter of European internet users are now connected at high-speed, according to the latest analysis from Nielsen//NetRatings.Also On MediaTel Insight Today…UK Outdoor Revenues Jump 17% In First QuarterUK outdoor advertising revenues significantly outperformed the media sector in the… Continue reading MediaTel Insight: Broadband Heralds Growth In Internet Use
IPC is to run a launch campaign for the new Audi TT across its women’s titles, Marie Claire and In Style.As part of the campaign both magazines will feature double page advertorials, which will be printed on heavy paper to achieve stand out. Each piece will be specially shot to mirror the different editorial values… Continue reading IPC Secures Audi For Launch Cross-Title Ad Campaign
The ASA has ordered Channel 4 to withdraw a series of ads for the second series of Six Feet Under, after ruling they were likely to cause serious offence.The watchdog received nine complaints about the posters, which featured two corpses and appeared to advertise embalming fluid. One depicted a man’s naked torso and face, while… Continue reading ASA Forces Channel 4 To Ditch Six Feet Under Ads
Capital Radio was seen in focus yesterday, up 9.66% amid speculation that the Guardian Media Group may be preparing a take-over bid for the company (see GMG Looks To Expand Radio Interests With Capital Bid). GMG is thought to be keen to expand its radio operations following its accusation of Jazz FM last year.Elsewhere, Cordiant… Continue reading Sharewatch: Capital Rises On GMG Take-over Speculation
Capital Gold is planning to launch a six-figure brand advertising campaign across black cabs in central London to build awareness of the station in the capital.The campaign, which will run for six months from June, follows a logo change at the station and a repositioning of the product to appeal to a younger 35 to… Continue reading Capital Gold London Launches Taxi Ad Campaign
Profits at UK media group Emap rose by 16% in the year to March 2003, up from £151 million to £175 million. This exceeds predictions of 13% growth made by analysts at Lehman Brothers.The disposal of Emap USA in August 2001 caused total group revenues to fall by 6% to £967 million; excluding the discontinued… Continue reading Emap Earmarks £23m For New Launches, Results In Line
Readers of the Sunday Mirror’s free glossy magazine M Celebs prefer it to the paid for women’s weeklies they also buy, according to new research from the Mirror group.The findings are part of the first major study by the new Mirror Online reader panel, which was carried out by research solutions group, survey.com.The panel, which… Continue reading Mirror’s Research Reflects Strength Of M-Celebs
The popularity of the first episode of Channel 4’s Big Brother has been mirrored online, with figures showing that the reality TV show’s official website has become the most visited television website in the UK.The latest data shows that www.channel4.com/bigbrother accounted for 13% of all visits to Hitwise’s television category, helping the sector to see… Continue reading Big Brother Draws Audiences Online
MSN is to use a revolutionary new personalised advertising format to promote its new messenger service across Emap’s Heat, New Woman and FHM magazines.The campaign will feature “flirty” MSN messenger conversations using the names of the magazines’ subscribers in the body of the ads. The campaign will be the first in the UK to use… Continue reading MSN To Pioneer Personalised Ads In Emap Magazines
