Freeview is helping to convince large numbers of refuseniks to join the digital revolution, with new figures showing the service is now available in as many as 1.6 million households.Research commissioned by the BBC and Dixons shows that the digital terrestrial service has sold over 800,000 adapters since its launch in October (see BBC Revives… Continue reading Freeview Convinces Sceptics To Join Digital Revolution
ITV2 achieved its highest ever monthly audience share in May to become the second most popular non-terrestrial channel behind Sky One.The latest data shows that ITV2 took a 2.16% share of all viewing in multi-channel homes last month, overtaking E4, UK Gold and the recently launched BBC3 to cement its position as one of the… Continue reading ITV2 Turns Up Heat On Competition During May
The Competition Commission may delay its report to the Government on the proposed £2.6 billion merger of Carlton and Granada in order to further consult advertisers and rival broadcasters.The Commission was due to report the findings of its enquiry into the creation of a single ITV and suggest its recommended remedies for competition concerns to… Continue reading Competition Commission May Delay ITV Merger Verdict
Despite the continuing uncertainty in technology markets and disappointing uptake of new mobile data services, the cellular industry has picked itself up and shown renewed signs of growth in the past year. This upward trend is set to prevail during 2003 but following a sector-wide reality check, operators have been forced to lower their long-term… Continue reading MediaTel Insight: Mobile Sector Seeks To Maintain Growth
Week on week analysis of the media sector reveals a fall of 3.45% for Cordiant Communications, which has been in crisis after losing one of its key clients (see Cordiant Bounces Back As Short-Term Funding Is Agreed). However, things could be looking up for the troubled advertising group, which is today expected to announce that… Continue reading Sharewatch: Cordiant Down But Talks To Begin With WPP
Conditions in the first five months of this year have led Don Cruickshank, chairman of SMG, to be cautious about the remainder of the media group’s year, according to the company’s AGM on Friday.Cruickshank told the meeting that a recovery which began in the second half of last year, began to stall in the early… Continue reading SMG Sees No Material Advertising Recovery Until 2004
The Mail On Sunday has appointed Simon Davies as its new advertising sales director, following the departure of Sue Dear, who left the group last week.Davies, who will take over the role with immediate effect, was previously advertising sales director at Ireland on Sunday, which is also owned by Associated Newspapers. In his new position… Continue reading Davies Takes On Ad Director Role At Mail On Sunday
Carlton is to promote NTL’s telephone and internet services with a range of specially targeted regional ads.The campaign, which will launch later this month, is designed to reach residential customers outside NTL Home’s fibre optic cable network. The agreement will see Carlton tailor the scheduling of the campaign by sub-region as well as by region.… Continue reading Carlton Secures NTL For Regional Ad Campaign
Emap is stepping up the pressure on its main rivals in the teenage magazine sector by relaunching Bliss with a new design and added features.The refreshed title will be unveiled next month with the support of an extensive trade promotion. It will appear as a special fashioned themed issue with a covermounted “beach babe” kit… Continue reading Emap Steps Up Competition With Re-Launched Bliss
Month on month analysis of the latest ABC figures revealed a mixed picture of newspaper circulation, as consumers turned their back on newspapers following the climax of the conflict in Iraq.Last month’s big story was the Daily Mirror, which experienced the biggest actual increase in circulation, which added 36,429 following a substantial decline last month.… Continue reading ABC National Newspaper Round-Up – May 2003
